International Tourism Management (B.A.)

Vorlesungssprache Englisch Studienstart Winter Dauer 6 Semester
ECTS 180 Studienform Vollzeit Abschluss Bachelor of Arts
Auslandssemester integriert Praktikum integriert Campus Köln | Mainz
Gebühren (Köln) 825 €* Gebühren (Mainz) 775 €* Finanzierung Mehr dazu >>
*Die angezeigten Preise verstehen sich als monatliche Gebühr. Informationen zu den Studiengebühren für Nicht-EU-Studierende finden Sie auf der allgemeinen Informationsseite zu den Studiengebühren. Stand: Januar 2020.

Studienverlaufsplan

Business Operations
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

Business Law
3 ECTS

  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Safeguarding creditors’ rights
  • Forms of business organizations

Mathematics
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Understanding Differential Equations
  • Understanding Logarithms

Statistics
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

Financial Accounting
3 ECTS

  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

Applied Financial Accounting
3 ECTS

  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

Intro­duction To Tourism Management
3 ECTS

  • History and development of tourism
  • The tourism system in the era of globalisation
  • Ecologic, economic, and social impacts of tourism
  • Tourism: a multi-component service industry
  • Business models and forms of tourism
  • Tourism organisations and lobbyism
  • Backlash issues: terrorism, natural disasters, diseases

Tourism Geography
3 ECTS

  • The Demand and Supply for Recreation and Tourism
  • Linking World-wide Issues to Tourism
  • Climate and Tourism
  • Geographical Influencing Factors on Tourism Development
  • Tourism and Natural Catastrophes
  • Sustainable and Responsible Tourism

Business English
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Microeconomics
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

Applied Microeconomics
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

Human Resource Management
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment
  • Trends in HRM

Marketing
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

Market Research
3 ECTS

  • Introduction to Market Research
  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Report preparation and presentation

Cost Accounting
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costingt
  • Concepts of relevant cost and revenue
  • Budgeting

Tourism Law
3 ECTS

  • The Warsaw convention
  • Visa and vaccination requirements
  • EU legislation: freedom of services
  • EU legislation: passenger rights
  • German law: the legal status distinction between tour operators and travel agents
  • German law: the role of travel alerts issued by the Federal Foreign Office

Tour Operations
3 ECTS

  • The package tour value chain
  • Market structure of tour operators
  • Business models and strategies in tour operating
  • Purchasing of accommodation and transportation capacities
  • Travel agencies and their market structure: chains, franchise, co-operation models
  • Tour operators vs. travel agencies: commission structures, fee models, legal status
  • Global players in tour operating and travel distribution
  • Specialized tour operators and niche markets
  • New distribution channels, online travel agencies, and virtual tour operating

Business English
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Macroeconomics
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

Applied Macroeconomics
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

Strategic Management
3 ECTS

  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Basic corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • Mergers, acquisitions and alliances
  • Strategic entrepreneurship and innovation
  • Organizational structure and controls
  • Social Responsibility and Ethics of Strategic Management
  • Basics of Corporate Governance

Inter­national Management
3 ECTS

  • Global competition and the transnational corporation in the global economy
  • Institutions governing competition
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • Networks and innovation
  • Managing people in multinational enterprises
  • Leadership and management behaviour in multinational companies
  • Organizational culture

Introduction To Social Science
3 ECTS

  • Social sciences and its methods
  • Human behaviour and organisation
  • Development of civilisations
  • Culture and the individual
  • Decision making and power
  • Social and political institutions
  • Economics and society
  • Global issues

Empirical Social Research
3 ECTS

  • Theory and hypotheses
  • Qualitative method
  • Quantitative method
  • Research designs
  • Data collection methods
  • Correlation and Causality
  • Sampling
  • Data collection
  • Coding
  • Ethics

Aviation Management
3 ECTS

  • Major aspects of Aviation industry
  • Business Relations: Mergers, Acquisitions and Strategic Alliances
  • Airlines and their interaction with their environments
  • Airport Business Models
  • New trends and future perspectives

Hotel Business Operations
3 ECTS

  • Classification and service quality issues
  • Investors, owner-operators, franchise, and hotel chains
  • Food & beverage operations
  • Rooms division and yield management
  • Banquet and conference sales
  • Human resources management
  • Traditional vs. design hotels

Foreign Language
4 ECTS

The focus of th