Business Psychology and Management (M.Sc.)
Verstehe Menschen, gestalte Unternehmen – dein Business Psychology Master an der CBS!

Business Psychologie Master studieren: Gestalte die Zukunft an der Schnittstelle von Psychologie und Wirtschaft
Du möchtest verstehen, wie Menschen in Organisationen handeln, Entscheidungen treffen und interagieren? Mit dem Master Business Psychology and Management an der CBS University of Applied Sciences verbindest du psychologische Expertise mit betriebswirtschaftlichem Know-how. Dieser Studiengang ist deine Eintrittskarte in eine Welt, in der der Mensch im Zentrum moderner Unternehmensstrategien steht.
In nur vier Semestern entwickelst du ein tiefes Verständnis für menschliches Verhalten im wirtschaftlichen Kontext. Du vertiefst Themen wie Arbeits- und Organisationspsychologie, Konsumentenverhalten, Change-Management und Führungskräfteentwicklung. Durch praxisorientierte Projekte, Fallstudien und den engen Austausch mit Expert:innen aus der Branche wendest du dein Wissen direkt an und wirst zur gefragten Fachkraft für strategische Entscheidungen.
Ob im Personalmanagement, Marketing, Change-Management oder in der Unternehmensberatung – deine Perspektiven nach diesem Business Psychology Master sind vielfältig und zukunftssicher. Mit der Kombination aus psychologischen und wirtschaftlichen Kompetenzen bist du bestens gerüstet, um die Dynamiken moderner Organisationen zu verstehen und aktiv zu gestalten. Starte jetzt deine Karriere an der Schnittstelle von Psychologie und Management – mit einem Master, der dich wirklich weiterbringt!

Lerninhalte
Internship or Study Abroad
10
ECTS
You can choose between an internship (lasting at least eight weeks) or a semester abroad at one of our partner universities.
Internship or Study Abroad
10
ECTS
You can choose between an internship (lasting at least eight weeks) or a semester abroad at one of our partner universities.
Applied Quantitative Research
2
ECTS
- Strengths and weaknesses of quantitative research
- Criteria of Measurement Quality (Reliability, Validity, Objectivity)
- Levels of Measurement (nominal, ordinal, interval, ratio)
- Scales of Measurement (e.g. Likert, Guttman, semantic differential…)
- The logic of sampling (populations and sampling frames)
- Obtaining quantitative data (observation studies and survey research)
- Questionnaire construction and interview techniques
Applied Quantitative Research
2
ECTS
- Strengths and weaknesses of quantitative research
- Criteria of Measurement Quality (Reliability, Validity, Objectivity)
- Levels of Measurement (nominal, ordinal, interval, ratio)
- Scales of Measurement (e.g. Likert, Guttman, semantic differential…)
- The logic of sampling (populations and sampling frames)
- Obtaining quantitative data (observation studies and survey research)
- Questionnaire construction and interview techniques
Master Thesis
18
ECTS
During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.
Master Thesis
18
ECTS
During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.
Psychology In Digital Leadership & Agile Management
3
ECTS
- Leadership Theories
- Theoretical concepts for communication with employees
- Methods of agile management
- Technological development effecting leadership
- Instruments and methods of digital leadership
Psychology In Digital Leadership & Agile Management
3
ECTS
- Leadership Theories
- Theoretical concepts for communication with employees
- Methods of agile management
- Technological development effecting leadership
- Instruments and methods of digital leadership
Master Thesis Tutorial
2
ECTS
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
Master Thesis Tutorial
2
ECTS
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Integrative Case Studies
3
ECTS
- Focused review of the curriculum content
- Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
- Guide and Strategic Plan to Case Study Analysis
- Writing a proper Case Study Analysis report
- Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
- In-depth Case Study Analysis with focus all subject areas of the curriculum
- In-depth Case Study Analysis with special focus on Strategic Management
Integrative Case Studies
3
ECTS
- Focused review of the curriculum content
- Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
- Guide and Strategic Plan to Case Study Analysis
- Writing a proper Case Study Analysis report
- Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
- In-depth Case Study Analysis with focus all subject areas of the curriculum
- In-depth Case Study Analysis with special focus on Strategic Management
Venture Lab
4
ECTS
- Discovering and evaluating entrepreneurial opportunities
- Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
- Feasibility analysis of business ideas<
- Transferring the idea into a Business Model
- Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
- Business Plan: Introduction, Sample Case and General Outline
- Developing the details of the business plan
- Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors<
- Preparing a pitch deck for successfully presenting the new venture business plan
Venture Lab
4
ECTS
- Discovering and evaluating entrepreneurial opportunities
- Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
- Feasibility analysis of business ideas<
- Transferring the idea into a Business Model
- Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
- Business Plan: Introduction, Sample Case and General Outline
- Developing the details of the business plan
- Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors<
- Preparing a pitch deck for successfully presenting the new venture business plan
Business Simulation Game
3
ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
Business Simulation Game
3
ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
Modern Trends of Applied Business Psychology
3
ECTS
- Aptitude diagnostics and personnel selection
- Recruiting / recruitainment
- Shared economy
- SMART working
- Talent management
- Performance management
- Diversity management
- Leadership in virtual teams
Modern Trends of Applied Business Psychology
3
ECTS
- Aptitude diagnostics and personnel selection
- Recruiting / recruitainment
- Shared economy
- SMART working
- Talent management
- Performance management
- Diversity management
- Leadership in virtual teams
Human Resource Development & Coaching
3
ECTS
- Performance appraisal
- Human resources development
- Needs analysis and various forms of training and personnel development
- Transfer and evaluation of personnel development measures
- International posting
- Employee appraisals and target agreement
- Customer orientation
- Social skills
- Development of coaching
Human Resource Development & Coaching
3
ECTS
- Performance appraisal
- Human resources development
- Needs analysis and various forms of training and personnel development
- Transfer and evaluation of personnel development measures
- International posting
- Employee appraisals and target agreement
- Customer orientation
- Social skills
- Development of coaching
Work & Organisational Psychology
3
ECTS
- Models of labour practices
- Work analysis and evaluation
- Job design
- Work motivation, satisfaction and performance
- Complaints management
- Self-management: definition and techniques
- Selected examples of work and organisational psychology in professional practice
Work & Organisational Psychology
3
ECTS
- Models of labour practices
- Work analysis and evaluation
- Job design
- Work motivation, satisfaction and performance
- Complaints management
- Self-management: definition and techniques
- Selected examples of work and organisational psychology in professional practice
Applied Qualitative Research
2
ECTS
- Differentiation between qualitative and quantitative research
- Designs of qualitative research
- Data collection methods
- Processes of data preparation
- Data evaluation criteria
Applied Qualitative Research
2
ECTS
- Differentiation between qualitative and quantitative research
- Designs of qualitative research
- Data collection methods
- Processes of data preparation
- Data evaluation criteria
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Value Based Management
3
ECTS
- Value maximization and corporate objectives, shareholder value and stakeholder value approach
- Financial measurement of corporate strategies and competitive advantage: the principles
- Shortcomings of traditional profitability ratios for a value-based management
- Economic Value Added, Cash Value Added
- Identifying the drivers of value creation and investment decision-making
- Management compensation and incentives for value creation
Value Based Management
3
ECTS
- Value maximization and corporate objectives, shareholder value and stakeholder value approach
- Financial measurement of corporate strategies and competitive advantage: the principles
- Shortcomings of traditional profitability ratios for a value-based management
- Economic Value Added, Cash Value Added
- Identifying the drivers of value creation and investment decision-making
- Management compensation and incentives for value creation
Business Project
6
ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
- Define project goals for the “client”.
- Work under the set timeframe and agreed project scope.
- Cooperate in the international project teams.
- Evaluate markets/ industries/ competitive landscapes.
- Develop possible strategic directions for the “client” business.
- Formulate recommendations.
Business Project
6
ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
- Define project goals for the “client”.
- Work under the set timeframe and agreed project scope.
- Cooperate in the international project teams.
- Evaluate markets/ industries/ competitive landscapes.
- Develop possible strategic directions for the “client” business.
- Formulate recommendations.
Market Research & Marketing Psychology
3
ECTS
- Introduction to market research in the consumer goods sector
- Phases and methods of market research and buyer behaviour
- Selected methods of data acquisition, data preparation and data analysis various types of market research studies
- Special benefit potential of data scanning for market research and buyer behaviour research
- Different methods of data scanning acquisition
- Market research activities
Market Research & Marketing Psychology
3
ECTS
- Introduction to market research in the consumer goods sector
- Phases and methods of market research and buyer behaviour
- Selected methods of data acquisition, data preparation and data analysis various types of market research studies
- Special benefit potential of data scanning for market research and buyer behaviour research
- Different methods of data scanning acquisition
- Market research activities
Advertising Psychology & Sales Management
3
ECTS
- advertising and advertising impact
- Targets of advertising
- Information processing of advertising
- Emotional effects
- Applying psychology to advertising and marketing
- Implicit associations and attitudes as well as their measurement
- Subliminal influencing
- Intra- and interpersonal influences on attitudes, preferences and behaviour
- Psychological principles of conscious and unconscious decisions
Advertising Psychology & Sales Management
3
ECTS
- advertising and advertising impact
- Targets of advertising
- Information processing of advertising
- Emotional effects
- Applying psychology to advertising and marketing
- Implicit associations and attitudes as well as their measurement
- Subliminal influencing
- Intra- and interpersonal influences on attitudes, preferences and behaviour
- Psychological principles of conscious and unconscious decisions
Corporate Governance
3
ECTS
- Historical developments around the world
- Directors and board structures in different parts of the world
- Family business governance
- Role of institutional investors
- Corporate governance in mergers and acquisitions
- Socially responsible investments
- Corporate governance in different regions
Corporate Governance
3
ECTS
- Historical developments around the world
- Directors and board structures in different parts of the world
- Family business governance
- Role of institutional investors
- Corporate governance in mergers and acquisitions
- Socially responsible investments
- Corporate governance in different regions
International Project Management
2
ECTS
- Social competence: Communication, motivation, groups and team structures, leadership, conflict management
- Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
- Organisational competence: Quality management, documentation, risk management, project start and closure
International Project Management
2
ECTS
- Social competence: Communication, motivation, groups and team structures, leadership, conflict management
- Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
- Organisational competence: Quality management, documentation, risk management, project start and closure
Sustainable Supply Chain Management
3
ECTS
- Defining the state of a sustainable supply chain based on actual trends
- Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainable supply chain management
- Defining a “New Normal” of how to do business (e.g. circular economy, regenerative business models, carbon literacy training)
- Sustainable Marketing (definition, Green Marketing Strategy Mix, Green Washing and Sustainable Consumer Buying Behaviour)
- Sustainable Procurement (definition, Sustainable Procurement Process Model with a focus on sustainable supplier relationship management; new trends like circular procurement)
- Sustainable Logistics
- Sustainable Design
- Carbon Emission / Human Rights in global supply chains
Sustainable Supply Chain Management
3
ECTS
- Defining the state of a sustainable supply chain based on actual trends
- Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainable supply chain management
- Defining a “New Normal” of how to do business (e.g. circular economy, regenerative business models, carbon literacy training)
- Sustainable Marketing (definition, Green Marketing Strategy Mix, Green Washing and Sustainable Consumer Buying Behaviour)
- Sustainable Procurement (definition, Sustainable Procurement Process Model with a focus on sustainable supplier relationship management; new trends like circular procurement)
- Sustainable Logistics
- Sustainable Design
- Carbon Emission / Human Rights in global supply chains
Corporate Social Responsibility
3
ECTS
- Cornerstones of sustainable management
- CSR as management approach
- Practical approaches of organizational effectiveness
- Tools for CSR implementation
- CSR and financial performance
- Life cycle assessment
Corporate Social Responsibility
3
ECTS
- Cornerstones of sustainable management
- CSR as management approach
- Practical approaches of organizational effectiveness
- Tools for CSR implementation
- CSR and financial performance
- Life cycle assessment
Experimental Research
3
ECTS
- Psychological experimentation as an application of the scientific method
- Identifying the problem and defining the research question
- Formulating a testable hypothesis
- Operationalisation of the dependent and independent variable
- Planning and conducting an experiment
- Choosing the right experimental plan (experimental and quasi-experimental)
- Different experimental designs (e.g. randomized or matched groups; factorial designs; within or between subject designs, …)
Experimental Research
3
ECTS
- Psychological experimentation as an application of the scientific method
- Identifying the problem and defining the research question
- Formulating a testable hypothesis
- Operationalisation of the dependent and independent variable
- Planning and conducting an experiment
- Choosing the right experimental plan (experimental and quasi-experimental)
- Different experimental designs (e.g. randomized or matched groups; factorial designs; within or between subject designs, …)
Language & Communication Skills
2
ECTS
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Language & Communication Skills
2
ECTS
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Psychological Testing, Assessment & Statistics
3
ECTS
- Methods of data collection
- Descriptive data analysis: proportions, frequency distributions
- Correlation tin order to calculate relationships
- Inferential statistical statements on context and difference hypotheses
- Differences between groups: t-test and analysis of variance
- Test procedures for nominal or ordinal scaled data
- Effect sizes
- The concept of test strength
Psychological Testing, Assessment & Statistics
3
ECTS
- Methods of data collection
- Descriptive data analysis: proportions, frequency distributions
- Correlation tin order to calculate relationships
- Inferential statistical statements on context and difference hypotheses
- Differences between groups: t-test and analysis of variance
- Test procedures for nominal or ordinal scaled data
- Effect sizes
- The concept of test strength
Innovation Management & Digital Transformation
3
ECTS
- Diagnosing the change context: diffusion and dynamics of innovation
- Sources & types of innovation
- Product/service, process & business model innovation
- Individual and corporate creativity
- Strategic innovation management & the innovation process incl. New Product Development (NPD)
- Introduction to digitalization, digital age & digital divide
- Digital drivers & disruptive forces
- Technological drivers of digital transformation
- Socio-technological change associated with the adoption of the mentioned drivers
- Introduction to the digital organization & digital business models
- Impact of digitalization on the value chain (Industry 4.0)
- Digitalization-related innovation theories & technology management
- Digitalization leadership & organisational transformation concepts
- Change management & transformational leadership
- Agility and VUCA world
- SCRUM and Design Thinking
Innovation Management & Digital Transformation
3
ECTS
- Diagnosing the change context: diffusion and dynamics of innovation
- Sources & types of innovation
- Product/service, process & business model innovation
- Individual and corporate creativity
- Strategic innovation management & the innovation process incl. New Product Development (NPD)
- Introduction to digitalization, digital age & digital divide
- Digital drivers & disruptive forces
- Technological drivers of digital transformation
- Socio-technological change associated with the adoption of the mentioned drivers
- Introduction to the digital organization & digital business models
- Impact of digitalization on the value chain (Industry 4.0)
- Digitalization-related innovation theories & technology management
- Digitalization leadership & organisational transformation concepts
- Change management & transformational leadership
- Agility and VUCA world
- SCRUM and Design Thinking
Strategic Analysis & Management
3
ECTS
- Strategy making process and strategic reasoning: cognitive process of strategy
creation through the prism of logic and intuition - Setting strategic purpose in the context of responsible stakeholder management
- Advanced external environment analysis: markets, industries and competitive
landscapes in static and dynamic perspective in the domestic and international
context - Diagnosing and managing strategic capability through national borders over time
- Cultural and institutional context of strategic management: concepts, frameworks
and analytical tools - Generic and interactive business strategies, inside-out and outside-in perspective on
achieving and sustaining competitive advantage internationally - Network-level strategies
- Corporate development and configuration: strategic options and portfolio matrices
- Strategy formation
- Strategic change and corporate restructuring
- Strategic renewal
- Strategy evaluation and strategic controls: tools and methods
- Organizing for success
Strategic Analysis & Management
3
ECTS
- Strategy making process and strategic reasoning: cognitive process of strategy
creation through the prism of logic and intuition - Setting strategic purpose in the context of responsible stakeholder management
- Advanced external environment analysis: markets, industries and competitive
landscapes in static and dynamic perspective in the domestic and international
context - Diagnosing and managing strategic capability through national borders over time
- Cultural and institutional context of strategic management: concepts, frameworks
and analytical tools - Generic and interactive business strategies, inside-out and outside-in perspective on
achieving and sustaining competitive advantage internationally - Network-level strategies
- Corporate development and configuration: strategic options and portfolio matrices
- Strategy formation
- Strategic change and corporate restructuring
- Strategic renewal
- Strategy evaluation and strategic controls: tools and methods
- Organizing for success
General Psychology
3
ECTS
- Foundations of Psychology
- Perception, Attention, Cognitions, Thinking, Awareness, Ideas, Emotions, Motivation, Memory, Intelligence, Self-concept
- Memory structures and memory processes
- Heuristics as a special form of social information processing
- Overview of business psychology topics
- Overview of research methods
General Psychology
3
ECTS
- Foundations of Psychology
- Perception, Attention, Cognitions, Thinking, Awareness, Ideas, Emotions, Motivation, Memory, Intelligence, Self-concept
- Memory structures and memory processes
- Heuristics as a special form of social information processing
- Overview of business psychology topics
- Overview of research methods
Psychological Decision Making & Responsibility
3
ECTS
- Conducting psychological interviews
- Psychological negotiation techniques
- Crisis and conflict counselling
- Phases of escalation
- Phase-specific intervention
- Decision-based management: managerial decisions from a psychological point of view
Psychological Decision Making & Responsibility
3
ECTS
- Conducting psychological interviews
- Psychological negotiation techniques
- Crisis and conflict counselling
- Phases of escalation
- Phase-specific intervention
- Decision-based management: managerial decisions from a psychological point of view
Empirical Research Methods
3
ECTS
- Development of a research question
- Primary vs. secondary data
- Steps of research process
- Research designs
- Quantitative and qualitative data
- Structured methods of data collection: questionnaire and structured interview
- Un- and semi-structured methods: qualitative interview and focus group
- Quantitative and qualitative content analysis
- Ethical considerations of data collection
- Sampling
- Data analysis using statistical software programs (SPSS)
- Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
- Writing a research report – structural and other formal requirements
Empirical Research Methods
3
ECTS
- Development of a research question
- Primary vs. secondary data
- Steps of research process
- Research designs
- Quantitative and qualitative data
- Structured methods of data collection: questionnaire and structured interview
- Un- and semi-structured methods: qualitative interview and focus group
- Quantitative and qualitative content analysis
- Ethical considerations of data collection
- Sampling
- Data analysis using statistical software programs (SPSS)
- Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
- Writing a research report – structural and other formal requirements
Business Economics
3
ECTS
- Analysis of demand, supply, and market equilibrium
- Theory of consumer choice
- Theory of the firm, production and cost analysis
- Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
- Game theory
- Pricing strategies
- Factor markets, labor economics
- Economics of information
- Industrial organization
- Limitations of markets and interventions by the government
- Econometric techniques related to these topics
Business Economics
3
ECTS
- Analysis of demand, supply, and market equilibrium
- Theory of consumer choice
- Theory of the firm, production and cost analysis
- Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
- Game theory
- Pricing strategies
- Factor markets, labor economics
- Economics of information
- Industrial organization
- Limitations of markets and interventions by the government
- Econometric techniques related to these topics
Warum CBS UNIVERSITY?
Dein Weg zur CBS
Der Einstieg in dein Master-Studium an der CBS University of Applied Sciences ist so individuell wie du selbst – und dabei unkompliziert gestaltet. Mit unserem benutzerfreundlichen Online-Bewerbungsverfahren kannst du dich bequem von überall aus bewerben, ganz ohne Numerus Clausus.
Anstatt von starren Zugangsvoraussetzungen erwartet dich bei uns ein persönliches Auswahlverfahren, das deine Stärken und Potenziale in den Mittelpunkt stellt. Egal, ob du dich für ein duales, berufsbegleitendes oder Vollzeit-Studium entscheidest, die CBS University bietet dir die optimale Verbindung von Theorie und Praxis.

Zulassungsvoraussetzungen
Die Zugangsvoraussetzungen für dein Master-Studium an der CBS University of Applied Sciences variieren je nach Studiengang .
Deadlines
Die Bewerbungsfrist ist ganzjährig offen, selbst vor deinem Abitur. Für duale Studiengänge solltest du ausreichend Vorlaufzeit einplanen, damit wir deinen passenden Praxispartner finden können. Der Studienstart ist flexibel: zum Wintersemester oder, bei ausgewählten Programmen, auch zum Sommersemester. Eine frühzeitige Bewerbung ist besonders wichtig, um begrenzte Studienplätze zu sichern und eventuell notwendige Visa rechtzeitig zu beantragen.
Finanzierung
Ein duales oder berufsbegleitendes Studium wird oft durch den Praxispartner finanziert, der zugleich eine wertvolle berufliche Begleitung bietet. Ein Vollzeitstudium lässt sich hingegen durch zahlreiche Fördermöglichkeiten wie BAföG oder Stipendien individuell gestalten, um dir eine optimale Verbindung von persönlicher Entwicklung und akademischer Zukunft zu ermöglichen.
Maximal Praxisah
Durch unseren Ansatz, Theorie und Praxis zu verbinden, kannst du während deinem Master-Studium dein erlerntes Wissen direkt anwenden und wertvolle Einblicke in die reale Arbeitswelt gewinnen.
Business Projects
Im Rahmen der Business Projects an der CBS International Business School haben Studierende die Möglichkeit, gemeinsam mit renommierten Unternehmen an realitätsnahen Projekten zu arbeiten. Diese praxisorientierte Lehrform verbindet theoretisches Wissen mit konkreten wirtschaftlichen Fragestellungen und gewährt tiefe Einblicke in berufliche Abläufe.
Unternehmenskooperation
Dank eines Netzwerks von über 1.300 etablierten Unternehmen aus diversen Branchen profitieren Studierende von exklusiven Einblicken in die Arbeitswelt. Diese Kooperationen eröffnen nicht nur spannende Perspektiven, sondern fördern auch die Entwicklung wichtiger Kontakte und bieten nachhaltige Karrieremöglichkeiten.
Praktikum/Berufserfahrung
Ob in Form von Pflichtpraktika, die fester Bestandteil vieler Studiengänge sind, oder durch die Integration von Berufserfahrung in duale und berufsbegleitende Programme: Du kannst dein Fachwissen direkt in der realen Arbeitswelt anwenden.
WIE FINDE ICH MEINEN PERFEKTEN KARRIEREWEG?
Der Career Service und das Talent Development der CBS unterstützen dich dabei, dein ideales Partnerunternehmen zu finden. Mit 1:1-Coachings, Workshops und einem breiten Netzwerk an Unternehmenspartnern begleiten wir dich über deine gesamte Studienzeit hinweg. Gemeinsam entwickeln wir eine Strategie, die zu deinen Stärken und Karrierezielen passt.

Ablauf und Präsenzzeiten deS Masterstudiums


Inspiration und Impact – Das sagen unsere Alumni
Lass dich von den Erfahrungen unserer Alumni inspirieren und entdecke, wie das Master-Studium an der CBS ihre berufliche und persönliche Entwicklung geprägt hat.
FAQ: Die wichtigsten Fragen zum Masterstudium Business Psychology und Management
Hier findest du Antworten auf alle wichtigen Fragen rund um dein Masterstudium in Business Psychology und Management. Solltest du weitere Fragen haben, kannst du uns jederzeit gerne kontaktieren.
Was ist Business Psychology?
Business Psychology (Wirtschaftspsychologie) ist ein interdisziplinäres Fachgebiet, das psychologische Erkenntnisse mit wirtschaftlichen Fragestellungen verbindet. Es untersucht das Verhalten von Menschen in wirtschaftlichen Kontexten – sei es als Kund:innen, Mitarbeitende oder Führungskräfte – und entwickelt Strategien, um Organisationen erfolgreicher und effizienter zu machen.
Kernbereiche der Business Psychology:
- Arbeits- und Organisationspsychologie: Analyse von Mitarbeiterzufriedenheit, Motivation und Führung zur Optimierung von Arbeitsprozessen und Unternehmenskultur.
- Personalpsychologie und Recruiting: Entwicklung psychologischer Auswahlverfahren zur Identifikation und Förderung von Talenten.
- Markt- und Konsumpsychologie: Untersuchung von Kaufverhalten und Entscheidungsprozessen zur Gestaltung effektiver Marketingstrategien.
- Change- und Innovationsmanagement: Psychologische Unterstützung von Unternehmen bei Veränderungsprozessen und digitalen Transformationen.
- Verhaltensökonomie und Entscheidungspsychologie: Erforschung wirtschaftlicher Entscheidungsprozesse und deren Beeinflussung durch psychologische Faktoren.
Warum lohnt sich ein Master in Business Psychology?
Das Masterstudium in Business Psychology und Managemet bietet dir die Möglichkeit, psychologische Fachkenntnisse mit wirtschaftlichem Know-how zu verbinden. Dadurch wirst du gezielt auf Führungspositionen in Personalmanagement, Marketing, Unternehmensberatung und Change-Management vorbereitet.
Absolvent:innen lernen, psychologische Methoden gezielt einzusetzen, um nachhaltige wirtschaftliche Entscheidungen zu treffen und Unternehmen strategisch weiterzuentwickeln. Mit diesem Master kannst du in Unternehmen, Beratungen oder als Führungskraft tätig werden und die Schnittstelle zwischen Mensch und Wirtschaft aktiv gestalten.
Wie lange dauert das Masterstudium?
Das Masterstudium in Business Psychology dauert in der Regel 4 Semester (2 Jahre) und endet mit dem Master of Science (M.Sc.).
Gibt es einen NC?
In der Regel gibt es für den Business Psychology und Management Master-Studiengang keinen Numerus Clausus (NC). Die Zulassung erfolgt auf Grundlage deines Bachelorabschlusses.
Was sind die Voraussetzungen für den Master in Business Psychology?
Voraussetzung für den Master in Business Psychology ist ein abgeschlossenes Bachelorstudium in Psychologie, Wirtschaft oder einem verwandten Fachbereich. Gute Englischkenntnisse sind erforderlich, da das Studium in englischer Sprache angeboten wird.
Wie läuft das Business Psychology Masterstudium ab?
Der Master in Business Psychology (M.Sc.) kombiniert Vorlesungen, Seminare und praxisnahe Projekte. Zudem gibt es die Möglichkeit, an Forschungsprojekten mitzuwirken. Im vierten Semester verfasst du die Masterthesis und kannst zwischen einem Praktikum oder einem Auslandssemester an einer von 160 Partnerhochschulen weltweit wählen.
Wo kann ich den Master in Business Psychology studieren?
Business Psychology im Master kannst du an unserem Standort in Köln studieren.
Was lernt man im Master Business Psychology? Was sind die Studieninhalte?
Im Masterstudium Business Psychology lernst du Themen wie Personal- und Organisationspsychologie, Konsumentenverhalten, Leadership und Changemanagement, Wirtschaftspsychologie, sowie Forschungsmethoden und Datenanalyse.
Wie viel verdient man nach dem Masterstudium?
Das Einstiegsgehalt für Absolvent:innen liegt in der Regel zwischen 50.000 und 65.000 Euro pro Jahr, abhängig von der Branche und dem Tätigkeitsbereich.
Kann ich im Master-Studiengang Business Psychology and Management ein Auslandssemester machen?
Ja, im vierten Semester kannst du entweder ein Semester im Ausland studieren und dort deine Masterthesis schreiben oder ein mindestens sieben-wöchiges Praktikum absolvieren.
Noch Fragen?
Du hast Fragen zu unseren Bachelor- oder Master-Studiengängen? Vereinbare jetzt ganz unkompliziert deinen persönlichen Beratungstermin – online oder vor Ort! Unser Team unterstützt dich individuell und unverbindlich auf deinem Weg zum passenden Studium.
