Tourism and Sustainable Management (M.A.)

Study language English Intake Fall Duration 4 Semesters
ECTS 120 Type of study Full-Time Qualification Master of Arts
Semester abroad Optional Internship Integrated Campus Cologne
Tuition (Cologne) 5.310 €* Financing More info >>
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: Jan 2020.

Study Course Plan

Business Economics

  • Demand analysis & estimating demand
  • Supply and market equilibrium
  • Production economics
  • Estimating cost functions and production functions
  • Prices, output and strategy in different markets
  • Game theory models of oligopoly
  • Pricing techniques and analysis

Empirical Research Methods

  • Quantitative and qualitative methods
  • Development of a research question
  • Steps of research process
  • Methods of data collection
  • Data analysis using statistical software programs

Strategic Analysis & Management

  • Strategy making process and strategic reasoning
  • Advanced external environment analysis
  • Cultural and institutional context of strategic management
  • Corporate development and configuration
  • Strategic change and corporate restructuring
  • Strategy evaluation and strategic controls
  • Organizing for success

Innovation Management & Digital Transformation

  • Diagnosing the change context and leading the strategic change
  • Dynamics of innovation & their implications for change management
  • Individual creativity and invention
  • Creativity techniques
  • Corporate creativity & intrapreneuring
  • Innovation and technology strategies
  • Managing innovations
  • Open innovation
  • Diffusion of innovations
  • Cultural differences in innovation capability

Corporate Social Respons­ibility

  • Theories of corporate social responsibility
  • Cornerstones of sustainable management
  • CSR as management approach
  • Practical approaches of organizational effectiveness
  • Tools for CSR implementation
  • CSR and financial performance
  • How to communicate CSR

Corporate Governance

  • Historical developments around the world
  • Directors and board structures in different parts of the world
  • Family business governance
  • Role of institutional investors
  • Corporate governance in mergers and acquisitions
  • Corporate governance in different regions

Fundamentals Of Tourism

  • Definitions and classifications of tourism
  • History and development of tourism
  • Social, political, and technological trends
  • Tourism: a multi-component service industry
  • Business models and forms of tourism
  • Tourism organisations and lobbyism

Tourism Geographies

  • Introduction to the destination concept
  • Destination Marketing and Management Organisations
  • Geographical Influencing Factors on Tourism Development
  • Tourism and Natural Catastrophes
  • Sustainable and Responsible Tourism
  • Ecologic, economic, and social impacts of tourism

Advanced Cross-Cultural Team & Selfmanagement

  • Cultural theories and models
  • The influence of culture on behaviour
  • Team typologies
  • Phases of team development
  • Trust and control
  • Emergence and avoidance of conflicts
  • Leadership verses management
  • The impact of leadership behaviour on teams

Advanced Negotiation & Influencing Skills

  • Positional and principal negotiations – advanced strategies and tactics
  • Identifying the opponent’s negotiation profile
  • Understanding the personal negotiation profile and preferences
  • General persuasion techniques
  • Techniques for opponent engagement
  • Managing emotions and self- programming for defending your point of view
  • Cialdini’s 6 principles of persuasion

Language & Communication Skills

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

Inter­national Economics

  • Globalization and income
  • Globalization and international trade
  • Trade and comparative advantage
  • Trade barriers and trade policy
  • Firm location, distance and transport costs
  • Currency crises and exchange rate policy
  • Financial crises, firms and the open economy

Applied Management Accounting

  • Systems design: Job-order costing
  • Systems design: Process costing
  • Cost-volume-profit relationships
  • Variable costing
  • Activity based costing to aid decision making
  • Sustainability and ethics in accounting decision making

Sustainable Business Models In Tourism

  • Historical approach
  • Impacts on ecological, economic and social/cultural aspects
  • Mass tourism and its possibilities of a sustainable evolution
  • Sustainable Tourism Measurement
  • Fair Tourism

Social Entre­preneur­ship

  • Introduction to Entrepreneurship
  • Social Innovation
  • Social entrepreneurship
  • Global ecological trends
  • Relevant academic fields and major models
  • Social entrepreneurship in tourism

International Perspectives On Sustainable Management

  • Definitions and classifications of sustainable management
  • History and global development of sustainability
  • Comparing different perspectives: Global North and South
  • Systemic perspectives: Politics, businesses, and society
  • Stakeholders: Social, political, and technological trends
  • New narratives of doing business

Tourism, Politics & Societies In Emerging Economies

  • Tourism as political platform
  • Tourism and indigenous rights
  • Globalization, ethnicity, and tourism
  • Dark sides of tourism
  • Existing concepts and theories related to cultural, socio-economic, and environmental impacts
  • Political, social, and economic challenges that confront society and tourism by embedding it in the broader environmental context
  • Recent tourism trends in emerging economies

Business Project

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

International Project Management

  • Basic competence (Project specifications, project goals and evaluation, project phases and cycles, project norms and rules)
  • Social competence (Communication, motivation, groups and team structures, leadership, conflict management)
  • Methodological competence  (Structural   aspects,   time   management,   cost management, human resource management, creativity andproblem solving)
  • Organisational competence (Quality management, documentation, risk management, project start and closure)

Emotional Intelligence

  • Different Inteligencies – IQ vs EQ
  • The role of emotions – daily and work life
  • The construct of Emotional intelligence
  • Emotionally intelligent competencies & skills
  • Skills acquisition – Experiential/action learning
  • Reflection & reflexion
  • Encouraging engagement
  • Developing trust

Language & Communication Skills

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

Tourism Economics

  • Theories and models on the economic effects of tourism
  • Positive and negative effects of national and international tourism receipts in different regions and places
  • Multiplier-effects, direct, indirect and induced economic effects of tourism
  • The leakage effect of tourism earnings
  • Economic dependencies from tourism
  • Social, political, and technological trends influence on tourism economics
  • Developments of prices and value in and through tourism

Sustainable Tourism Supply Chains

  • Defining a Sustainable Supply Chain
  • Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainablesupply chain Management
  • Green Procurement (definition, Green Procurement Process Model) & green procurement in tourism
  • Green marketing and greenwashing
  • Green Logistics in tourism
  • Supply chains for hotels, airlines, tour operators, travel agencies

Sustainability In Event & Congress Management

  • Importance of events and congresses for tourism
  • Legal aspects of event and congress management
  • Event marketing, branding and media interaction
  • Sustainable event operations management
  • Event production and mise-en-scene
  • Event management strategy and planning

Tourism & Digitalisation

  • Digitalisation processes in tourism
  • Virtual and augmented reality technologies and applications in tourism
  • E-Tourism commerce
  • Online and travel technology businesses and business models in tourism
  • Social media in tourism
  • Mobile technology and applications

Cultures Of Consumption

  • Consumer culture (consumerism)
  • Consumer behaviour (through the tourist)
  • Social construction of markets
  • Markets as conversations
  • Embodiment and consumption
  • Field theory
  • Visual ethnography

Tourism Development & Destination Management

  • Tourism policies and planning methods
  • Destination planning and development concepts
  • Destination branding
  • Tools for sustainable destination management
  • The role of tourism for international development
  • Risk and crisis management in tourism

Master Thesis Tutorial

The course provides students with the skills necessary to successfully complete their Master Thesis (MT).The course aims at systematizing andstructuring basic empirical research skills and knowledge obtained in prior courses, for example, in Empirical Research Methods. It also allows them to apply their theoretical knowledge of research methodology to conceptualisation and writing their own research paper. The course leads studentsthrough different steps of the research process, from the definition of a research topic to conceptualisation of a research plan.

Skills Elective

In courses such as “Creative Thinking and Innovation” or “Leadership Management and Responsibilities” your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Storytelling for Marketing & Branding Purposes

  • The evolution of storytelling and branding
  • What storytelling looks like in a world of influencers; social media, cross-channel communications and traditional advertising
  • Criteria for successful storytelling
  • Case studies and successful campaigns
  • Character development
  • Guidelines for taglines, quotes and copy
  • Storyboarding and plot development

Language & Communication Skills

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

Master Thesis

During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

General business teaching units
Programme specific teaching units
Interdisciplinary competencies

During the summer semester break you complete a national or international internship (10 ECTS). Our Career Service department will help you to find a suitable company.

Kristina Behr

+49 (0) 221 93 18 09-31

Get in touch

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Master in Tourism Management – Broaden your Horizons with CBS

In October 2019 Greta Thunberg rejected the Nordic Council environmental award because “the climate movement does not need any rewards”, she says rather convincingly. At CBS, we applaud her as we believe the climate movement needs stewardship more than anything else. But how do we ensure that tourism business development and sustainable growth can be managed concurrently?

According to the UN World Tourism Organization (UNWTO), sustainable tourism can be defined as:

“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”

Sustainable tourism at a glance

  • Optimizing environmental resources in ways that constitute a crucial element in tourism development while maintaining essential ecological processes, helping to conserve natural heritage and biodiversity.
  • Respecting the socio-cultural authenticity of host communities, conserving their built and living cultural heritage and traditional values while contributing to transcultural understanding and tolerance.
  • Ensuring viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

In order to guarantee long-term sustainability, we need to ensure socio-cultural, environmental, and economic sustainability all at once. But how is this possible?

Tourism master with a focus on business administration and sustainability

The Masters (MA) degree in ‘Tourism and Sustainable Management’ (TSM) at the CBS is a joint programme conceived by the Department of International Tourism Management (ITM) and the Center for Advanced Sustainable Management (CASM) to explore the complexities of putting tourism business development alongside sustainable growth. By incorporating both teaching and research, TSM strives to incorporate current trends and issues, alongside discussions around this current thematic and endeavours to develop new conceptual frameworks collectively.

Master in Tourism: Building up the basics in the 1st and 2nd semesters

Tourism is data-driven. Therefore, in the third semester, you will explore cutting-edge topics like big data and the cloud, analyse data in research classes, and observe how the strengths of traditional sales channels like e-commerce and mobile are combined for omnichannel commerce. To do so, current trends and issues in the tourism industry will be discussed in-depth. CBS’ MA Tourism Management degree will ensure that you will obtain the knowledge and skills that employers are looking for.

For example, hospitality and event management is the art of providing copious amounts of guests with a seamless, perfect experience – an experience which is orchestrated by hundreds of people working smoothly in the background. CBS’ MA Tourism Management degree will teach you the necessary expertise required to improve your skills in:

  • Intercultural team management
  • Self-management
  • Project management

Thus, helping you on your way to becoming an exceptional event and hospitality manager.

Sustainable Tourism management in change in 3rd semester

The 3rd semester will be about integrating sustainable management approaches and reviewing tourism through digitalization, innovation and the ethics of tourism development. Critical approaches will be used to decipher the connections between tourism, culture and sustainable management. The final semester encompasses the development of various skillsets, including international project management, building up to the writing of a Master thesis and its final defence. Upon successful completion, students and their families and friends can look forward to a formal Graduation ceremony in which they will ‘walk’ on stage.

Master in Tourism offers diverse career prospects

Students find that the Masters (MA) degree in ‘Tourism and Sustainable Management’ at the CBS is different from other tourism degrees elsewhere not only because it is taught entirely in English, but because of the open classroom concept. Students and lecturers from all over the world come together to discuss issues of sustainable tourism in class and outside of class. Rather than a top-down approach to teaching, we adopt an integrated classroom in which the discussions inform the complexities of the problem. After which students will have the opportunity to put some of these discussions into practice at conferences, trade fairs, exhibitions, museums, demonstrations, business simulations, study trips, and cultural projects both in Germany and abroad.

Advice before the journey gets underway

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