Tourism and Sustainable Management (M.A.)

Study language English Intake Fall Duration 4 Semesters
ECTS 120 Type of study Full-Time Qualification Master of Arts
Semester abroad Optional Internship Integrated Campus Cologne
Tuition (Cologne) 5.310 €* Financing More info >>
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: Jan 2020.

Study Course Plan

Business Economics
3 ECTS

  • Demand analysis & estimating demand
  • Supply and market equilibrium
  • Production economics
  • Estimating cost functions and production functions
  • Prices, output and strategy in different markets
  • Game theory models of oligopoly
  • Pricing techniques and analysis

Empirical Research Methods
3 ECTS

  • Quantitative and qualitative methods
  • Development of a research question
  • Steps of research process
  • Methods of data collection
  • Data analysis using statistical software programs

Strategic Analysis & Management
3 ECTS

  • Strategy making process and strategic reasoning
  • Advanced external environment analysis
  • Cultural and institutional context of strategic management
  • Corporate development and configuration
  • Strategic change and corporate restructuring
  • Strategy evaluation and strategic controls
  • Organizing for success

Innovation Management & Digital Transformation
3 ECTS

  • Diagnosing the change context and leading the strategic change
  • Dynamics of innovation & their implications for change management
  • Individual creativity and invention
  • Creativity techniques
  • Corporate creativity & intrapreneuring
  • Innovation and technology strategies
  • Managing innovations
  • Open innovation
  • Diffusion of innovations
  • Cultural differences in innovation capability

Corporate Social Respons­ibility
3 ECTS

  • Theories of corporate social responsibility
  • Cornerstones of sustainable management
  • CSR as management approach
  • Practical approaches of organizational effectiveness
  • Tools for CSR implementation
  • CSR and financial performance
  • How to communicate CSR

Corporate Governance
3 ECTS

  • Historical developments around the world
  • Directors and board structures in different parts of the world
  • Family business governance
  • Role of institutional investors
  • Corporate governance in mergers and acquisitions
  • Corporate governance in different regions

Fundamentals Of Tourism
3 ECTS

  • Definitions and classifications of tourism
  • History and development of tourism
  • Social, political, and technological trends
  • Tourism: a multi-component service industry
  • Business models and forms of tourism
  • Tourism organisations and lobbyism

Tourism Geographies
3 ECTS

  • Introduction to the destination concept
  • Destination Marketing and Management Organisations
  • Geographical Influencing Factors on Tourism Development
  • Tourism and Natural Catastrophes
  • Sustainable and Responsible Tourism
  • Ecologic, economic, and social impacts of tourism

Advanced Cross-Cultural Team & Selfmanagement
2 ECTS

  • Cultural theories and models
  • The influence of culture on behaviour
  • Team typologies
  • Phases of team development
  • Trust and control
  • Emergence and avoidance of conflicts
  • Leadership verses management
  • The impact of leadership behaviour on teams

Advanced Negotiation and Influencing Skills
2 ECTS

Language & Communication Skills
2 ECTS

Inter­national Economics
3 ECTS

  • Globalization and income
  • Globalization and international trade
  • Trade and comparative advantage
  • Trade barriers and trade policy
  • Firm location, distance and transport costs
  • Currency crises and exchange rate policy
  • Financial crises, firms and the open economy

Applied Management Accounting
3 ECTS

  • Systems design: Job-order costing
  • Systems design: Process costing
  • Cost-volume-profit relationships
  • Variable costing
  • Activity based costing to aid decision making
  • Sustainability and ethics in accounting decision making

Sustainable Business Models In Tourism
3 ECTS

  • Historical approach
  • Impacts on ecological, economic and social/cultural aspects
  • Mass tourism and its possibilities of a sustainable evolution
  • Sustainable Tourism Measurement
  • Fair Tourism

Social Entre­preneur­ship
3 ECTS

International Perspectives On Sustainable Management
3 ECTS

Tourism, Politics & Societies In Emerging Economies
3 ECTS

Business Project
6 ECTS

International Project Management
2 ECTS

Emotional Intelligence
2 ECTS

Language & Communication Skills
2 ECTS

Tourism Economics
3 ECTS

Sustainable Tourism Supply Chains
3 ECTS

Sustainability In Event & Congress Management
3 ECTS

Tourism & Digitalisation
3 ECTS

Cultures Of Consumption
3 ECTS

Tourism Development & Destination Management
3 ECTS

Master Thesis Tutorial
2 ECTS

Skills Elective
2 ECTS

Storytelling for Marketing and Branding Purposes
2 ECTS

Language & Communication Skills
2 ECTS

Master Thesis
24 ECTS

general business teaching units
programme specific teaching units
interdisciplinary competencies

A national or international internship – with a minimum duration of 8 weeks – is a mandatory part of the study programme. It is scheduled for the semester break from June till August. Our Career Services department will help you find a suitable company.

Kristina Behr

+49 (0) 221 93 18 09-31

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Master in Tourism Management – Broaden your Horizons with CBS

In October 2019 Greta Thunberg rejected the Nordic Council environmental award because “the climate movement does not need any rewards”, she says rather convincingly. At CBS, we applaud her as we believe the climate movement needs stewardship more than anything else. But how do we ensure that tourism business development and sustainable growth can be managed concurrently?

According to the UN World Tourism Organization (UNWTO), sustainable tourism can be defined as:

“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”

Sustainable tourism at a glance

  • Optimizing environmental resources in ways that constitute a crucial element in tourism development while maintaining essential ecological processes, helping to conserve natural heritage and biodiversity.
  • Respecting the socio-cultural authenticity of host communities, conserving their built and living cultural heritage and traditional values while contributing to transcultural understanding and tolerance.
  • Ensuring viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

In order to guarantee long-term sustainability, we need to ensure socio-cultural, environmental, and economic sustainability all at once. But how is this possible?

Tourism master with a focus on business administration and sustainability

The Masters (MA) degree in ‘Tourism and Sustainable Management’ (TSM) at the CBS is a joint programme conceived by the Department of International Tourism Management (ITM) and the Center for Advanced Sustainable Management (CASM) to explore the complexities of putting tourism business development alongside sustainable growth. By incorporating both teaching and research, TSM strives to incorporate current trends and issues, alongside discussions around this current thematic and endeavours to develop new conceptual frameworks collectively.

Master in Tourism: Building up the basics in the 1st and 2nd semesters

Tourism is data-driven. Therefore, in the third semester, you will explore cutting-edge topics like big data and the cloud, analyse data in research classes, and observe how the strengths of traditional sales channels like e-commerce and mobile are combined for omnichannel commerce. To do so, current trends and issues in the tourism industry will be discussed in-depth. CBS’ MA Tourism Management degree will ensure that you will obtain the knowledge and skills that employers are looking for.

For example, hospitality and event management is the art of providing copious amounts of guests with a seamless, perfect experience – an experience which is orchestrated by hundreds of people working smoothly in the background. CBS’ MA Tourism Management degree will teach you the necessary expertise required to improve your skills in:

  • Intercultural team management
  • Self-management
  • Project management

Thus, helping you on your way to becoming an exceptional event and hospitality manager.

Sustainable Tourism management in change in 3rd semester

The 3rd semester will be about integrating sustainable management approaches and reviewing tourism through digitalization, innovation and the ethics of tourism development. Critical approaches will be used to decipher the connections between tourism, culture and sustainable management. The final semester encompasses the development of various skillsets, including international project management, building up to the writing of a Master thesis and its final defence. Upon successful completion, students and their families and friends can look forward to a formal Graduation ceremony in which they will ‘walk’ on stage.

Master in Tourism offers diverse career prospects

Students find that the Masters (MA) degree in ‘Tourism and Sustainable Management’ at the CBS is different from other tourism degrees elsewhere not only because it is taught entirely in English, but because of the open classroom concept. Students and lecturers from all over the world come together to discuss issues of sustainable tourism in class and outside of class. Rather than a top-down approach to teaching, we adopt an integrated classroom in which the discussions inform the complexities of the problem. After which students will have the opportunity to put some of these discussions into practice at conferences, trade fairs, exhibitions, museums, demonstrations, business simulations, study trips, and cultural projects both in Germany and abroad.

Advice before the journey gets underway

The CBS International Business School has been part of the Stuttgart Klett Group since 2016.
The Klett Group is a leading educational company in Europe and is represented internationally in 17 countries. Its product range includes classic and modern educational media for everyday school life as well as lesson preparation, specialist literature and fine literature. In addition, the Klett Group operates numerous educational facilities ranging from day care centres and schools to distance learning schools, distance learning colleges and universities. Further information can be found at www.klett-gruppe.de.
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