Full-Time

IB – Marketing Management (M.A.)

From Analysis to Campaign: Your Master’s in International Marketing Management!

Semester
4
Language
English
Start
Winter & Summer
ECTs
120
Graduation
Master or Arts
Tuition fees
5,970€
Study IB – Marketing Management at CBS

Kickstart Your Global Marketing Career with your Master's Degree in Marketing

Digitalisation has transformed marketing, turning a once straightforward advertising landscape into a complex global marketing universe. With a Master’s in International Business – Marketing Management, you will become an expert in both current trends and future-focused marketing strategies. Strategic decisions in international marketing demand creativity, flexibility, and in-depth expertise—exactly what this programme provides.

During your English-taught Master’s programme in Mainz or Cologne, you will learn how to analyse markets and target audiences, increase brand awareness, and position products strategically. You will develop modern marketing strategies, optimise pricing models, and distribute content through the most effective channels. Additionally, you will gain the skills to craft compelling advertising messages and professionally measure the success of marketing campaigns.

This Master's degree in Marketing is designed for business graduates who want to refine their English skills and accelerate their careers in international marketing. Become part of a dynamic and future-oriented industry, and take the next step towards a successful marketing management career—with the Master’s in International Business – Marketing Management at CBS!

Study IB – Marketing Management: Combine Theory and Practice at CBS

WIE FINDE ICH MEINEN PERFEKTEN KARRIEREWEG?

Der Career Service und das Talent Development der CBS unterstützen dich dabei, dein ideales Partnerunternehmen zu finden. Mit 1:1-Coachings, Workshops und einem breiten Netzwerk an Unternehmenspartnern begleiten wir dich über deine gesamte Studienzeit hinweg. Gemeinsam entwickeln wir eine Strategie, die zu deinen Stärken und Karrierezielen passt.

Ablauf und Präsenzzeiten deS Masterstudiums

Eine Präsenzvorlesung an der Hochschule mit Studierenden
Ein Student beim Selbststudium mit Unterlagen und seinem Laptop

Inspiration und Impact – Das sagen unsere Alumni

Lass dich von den Erfahrungen unserer Alumni inspirieren und entdecke, wie das Master-Studium an der CBS ihre berufliche und persönliche Entwicklung geprägt hat.

Neil Jordaan
Global Digital Content Manager

"The lecturers shared their industry experience and brought dry theory to life with practical examples. Additionally, I greatly appreciated the international atmosphere on campus, which expanded my perspective on global connections."

Shreena Useree
Customer Voice Analyst Trainee

"Through the Master's program in HR & Leadership at CBS, I learned how to successfully combine theory and practice. This not only provided me with a solid foundation for my personal development but also prepared me for professional success. It’s not just about knowledge, but about unlocking potential and turning dreams into reality."

Tim Becker
Manager Automotive & Sustainability

"I particularly appreciated the personal character of the program and the pleasant atmosphere, which were fostered by the small class sizes and the close collaboration with the lecturers. This close-knit support system not only significantly enhanced my learning process but also allowed me to focus on developing my skills in a more targeted and effective way."

Lorenz Illing
Managing Director

"CBS was more than just a study program for me – it was my entrepreneurial playground. Through founding the CBS Finance Club and starting my first business during my semester abroad, I was able to explore my entrepreneurial side. The most valuable part was the network I built, which introduced me to my first employer, now my mentor and business partner. For over six years, we’ve been shaping leadership development together – an invaluable network."

FAQ: The most important questions about studying Marketing Management

Here you can find answers to all important questions all around your Marketing Management master's degree. If you have any further questions, feel free to contact us at any time.

What is International Business - Marketing Management?

Why should you study the Marketing Management Master’s programme?

How long does the Marketing Management Master’s programme last?

Does the Marketing Management Master’s programme have a Numerus Clausus (NC)?

What are the admission requirements for the International Marketing Management Master’s programme?

How is the Marketing Management Master’s programme structured?

Where can I study the International Marketing Management undergraduate programme?

What will I learn in the Marketing Management Master’s programme? What are the core subjects?

How much can you earn after completing your studies?

Can I write my Master’s thesis in collaboration with a company during the IB - Marketing Management studies?

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