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Master Degree Courses

English master programmes

Areas of deepened knowledge:

  • Psychological Decision Making and Responsibility
  • Advertising Psychology & Sales Management
  • Market Research & Marketing Psychology
  • Modern Trends of Applied Business Psychology
  • Psychological Testing, Assessment & Statistics

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Areas of deepened knowledge:

  • Digital Strategy Development
  • Big Data and Cloud Management
  • Digital Content Creation
  • Online and Social Media Management
  • Advanced Digital Marketing Planning

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 Specialisations:

  • Inter­national Investment
  • Corporate Tax
  • Portfolio Management
  • Derivatives and risk Management
  • Applied M&A and Restructuring

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Areas of deepened knowledge:

  • Customer Relationship Management
  • Service Marketing
  • Corporate Development and Organizational Design
  • Future Development of HRM and Leadership
  • Global Finance Management

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Areas of deepened knowledge:

  • Digital Organization
  • Digital Business Systems
  • Digital Strategies
  • Digital Business Models
  • Digital Marketing
  • Business Simulation Game

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Areas of deepened knowledge:

  • The Entrepreneur in the age Digitalization
  • Startup Management & Business Modelling
  • Digital Network Economy
  • Finance & Growth
  • Social Entrepreneurship in an International Context

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Areas of deepened knowledge:

    • Global Finance
    • International Investment
    • Empirical Analytics for Finance
    • Risk Management in Global Financial Markets
    • Applied Merger & Acquisitions and Restructuring

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Areas of deepened knowledge:

  • Globalization and Intercultural HRM
  • International Stakeholder Management and Employment Relations
  • Strategic Human Resource Management
  • Corporate Development and Business Transformation
  • Power and Inequality in Organizational Institutions

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Areas of deepened knowledge:

  • Modern Marketing Strategies
  • Managing Brands in the Digital Era
  • Advanced Price Management
  • Sales Excellence
  • Creating and Managing Market Innovation

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Areas of deepened knowledge:

  • Consulting Techniques
  • Evidence-Based Problem Solving
  • Strategic Renewal and Digital Business Models
  • Applied Merger & Acquisitions and Restructuring
  • Organizational Design and Development

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Areas of deepened knowledge:

  • Strategic Renewal and Digital Business Models
  • Advanced Intercultural Team Leadership
  • Data Science
  • Business Intelligence
  • Strategic Investment Decision and Risk Management

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Areas of deepened knowledge:

  • Tourism Trends & Issues
  • Destination Management & Tourism Geography
  • Sustainable Tourism
  • Big Data and Tourism
  • Event & Hospitality Management

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German master programmes

Vertiefungsbereiche:

  • Wertorientierte Kennzahlenanalyse
  • Anreizsysteme und nachhaltige Wertschaffung
  • Methoden zur Bewertung von Unternehmenstransaktionen
  • Finanzierungsstruktur und Kapitalkosten
  • Hedging finanzieller Risiken in Derivatemärkten
  • Aufbau und Nutzung interner Kontrollsysteme

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Vertiefungsbereiche:

  • Digitale Organisation
  • Digitale Geschäftssysteme
  • Digitale Geschäftsstrategien
  • Digitale Geschäftsmodelle
  • Digitales Marketing
  • Digitale Zukunftstrends

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Vertiefungsbereiche:

  • Potential- und Umsetzungsanalyse
  • Geschäftsmodellentwicklung (Business Model Canvas)
  • Unternehmen in der Netzwerkökonomie
  • Finanzierung und Wachstum
  • International Entrepreneurship
  • Innovationsmanagement

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Vertiefungsbereiche:

  • Controlling & Finanzmanagement
  • Digital Transformation Management
  • Entrepreneurship und Innovationsmanagement
  • Management & Nachfolge in Familienunternehmen
  • Marketing Management
  • Nachhaltiges Management
  • Personal- und Changemanagement
  • Sales Management & Vertriebspsychologie
  • Strategisches Management und Consulting
  • Wirtschaftspsychologie

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Vertiefungsbereiche:

  • Strategisches Markenmanagement von Familienunternehmen
  • Familienunternehmen im Internationalen Kontext
  • Technischer Wandel und Geschäftsmodelle im Digitalen Kontext
  • Konflikt- und Krisenmanagement in Familienunternehmen
  • Rechtliche Rahmenbedingungen in Familienunternehmen
  • Unternehmensbewertung und Nachfolgestrategien

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Vertiefungsbereiche:

  • Produkt- und Markenspezifische Marketingkonzepte
  • Marketingstrategien
  • Digitales Marketing
  • Transmediale Kampagnen
  • Social Media Marketing
  • Online Reputation Management/Social Branding

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Vertiefungsbereiche:

  • Konzepte und Perspektiven des strategischen Nachhaltigkeitsmanagements
  • Nachhaltiges Supply Chain Management
  • Social Entrepreneurship / Soziales Unternehmertum
  • (Nachhaltiges) Innovationsmanagement
  • Nachhaltiges Finanzmanagement
  • CSR in Zeiten von Digitalisierung, Künstlicher Intelligenz und Industrie 4.0

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Vertiefungsbereiche:

  • Digital Leadership
  • New Work und Personal 4.0
  • Agile Methoden moderner Personalarbeit
  • Steuerung digitaler Transformationsprozesse
  • Personalentwicklung und Coaching

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Vertiefungsbereiche:

  • Verkaufspsychologische Forschung
  • Internationaler Vertrieb
  • Persönlichkeitspsychologie und Kundentypologien
  • Key Account Management
  • Digitales Management

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Vertiefungsbereiche:

  • Consulting Techniken
  • Agiles Projektmanagement
  • Finanzmodellierung
  • Merger & Acquisitions
  • Corporate Development und strategische Erneuerung
  • Entwicklung digitaler Strategien

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Vertiefungsbereiche:

  • Werbepsychologie, Marketing-Psychologie
  • Personalentwicklung & Coaching
  • Täuschung im Alltag & Wirtschaftsleben: Täterpsychologie
  • Evidenzbasiertes Management: Organisationales Lernen
  • Wirtschaftspsychologische Forschung

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