At a glance
| Study language | English | Intake | Fall | Duration | 6 semesters |
| ECTS | 180 | Type of study | Full Time | Qualification | Bachelor of Arts |
| Semester abroad | Integrated | Internship | Integrated | Campus | Cologne | Mainz |
| Tuition (Cologne) | 4.950 €* | Tuition (Mainz) | 4.650 €* | Financing | More info >> |
Business Operations
3 ECTS
Business Law
3 ECTS
Mathematics
3 ECTS
Statistics
3 ECTS
Financial Accounting
3 ECTS
Applied Financial Accounting
3 ECTS
Introduction To Tourism Management
3 ECTS
Tourism Geography
3 ECTS
Business English
2 ECTS
The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.
Foreign Language
2 ECTS
Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English-Only track, the lessons will focus on the intensive development of your English skills.
Personal Skills
2 ECTS
In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.
Microeconomics
3 ECTS
Applied Microeconomics
3 ECTS
Marketing
3 ECTS
Human Resource Management
3 ECTS
Market Research
3 ECTS
Cost Accounting
3 ECTS
Tourism Law
3 ECTS
Tour Operations
3 ECTS
Business English
2 ECTS
The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.
Foreign Language
2 ECTS
Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English-Only track, the lessons will focus on the intensive development of your English skills.
Personal Skills
2 ECTS
In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.
Macroeconomics
3 ECTS
Applied Macroeconomics
3 ECTS
Strategic Management
3 ECTS
International Management
3 ECTS
Introduction To Social Science
3 ECTS
Empirical Social Research
3 ECTS
Aviation Management
3 ECTS
Hotel Business Operations
3 ECTS
Foreign Language
4 ECTS
Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English-Only track, the lessons will focus on the intensive development of your English skills.
Personal Skills
2 ECTS
In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.
Business Project
6 ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.
By the end of the module students should be able to:
Business Elective 1
3 ECTS
These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.
The following are examples of the types of courses on offer:
Business Elective 2
3 ECTS
These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.
The following are examples of the types of courses on offer:
Tourism Marketing
3 ECTS
Event Management
3 ECTS
Social Media Marketing
3 ECTS
Every year, state-of-the-art topics in Social Media Marketing will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.
Examples for the contents of Social Media Marketing are:
Digitalization & Tourism
3 ECTS
Every year, state-of-the-art topics in eTourism will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.
Foreign Language
4 ECTS
Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English-Only track, the lessons will focus on the intensive development of your English skills.
Personal Skills
2 ECTS
In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.
Semester Abroad
25 ECTS
You will spend the fifth semester at one of our numerous partner universities abroad.
Our International Office supports you in the selection & application process and coordinates the courses to be taken abroad with you in advance.
Bachelor Thesis
12 ECTS
During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.
Bachelor Thesis Tutorial
1 ECTS
During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
Destination Management
3 ECTS
Tourism Mobilities
3 ECTS
Business Simulation Game
4 ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulaion games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.
Personal Skills
2 ECTS
In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.
During the summer semester break you complete a national or international internship (10 ECTS). Our Career Service department will help you to find a suitable company.
Study Advisory
You could be forgiven for believing that you’ve got a good understanding of what tourism management entails. The familiarity of booking a trip and experiencing a destination as a marketable entity seems almost second nature to us. However, even the shortest excursion often involves intersecting with various facets of hospitality, aviation, event, service and hotel management. What’s more, tourism is directly affected by the environment – and vice versa. Economic, ecological, political and geographical factors greatly influence the touristic landscape. Complex and captivating, tourism management itself is an ever-changing adventure, and a fantastic industry to be a part of.
With an analytical eye, we query the ethics and sustainability of tourism in relation to the wider world, beyond the walls of the classroom, asking questions such as:
By putting the industry in dialogue with academia, our international tourism management team will help you answer such questions through evaluating the multi-vocal perspectives of different stakeholders. Most importantly however, we invite you to reflect on your own involvement and discover how you can meaningfully contribute to the tourism of the future.
Tourism management operates within a multi-trillion-dollar industry. As one of the biggest global employers with the most international career opportunities, working in tourism could quite literally mean working anywhere in the world. Our English-language BA International Tourism Management programmeoffers a bridge between theory and practice – integrating our students with industry experience right from the start by way of the following:
The Faculty of International Tourism Management understands the value of extra-curricular activities and champions the many opportunities ITM students have to gain new experiences. In addition to company visits, projects and industry-led presentations, the faculty hosts regular ‘Tourism Mixers’ in which ITM students, lecturers and alumni alike meet twice a semester to exchange ideas and to get to know each other in a relaxed environment. This encourages a habit of lifelong learning and innovative, critical thinking, setting up our tourism management students for long, rich careers.
The International Tourism Management Team also plan CBS study trips, giving our students the chance to explore exciting destinations twice a year (e.g. South Korea and Oman). Utilizing our international networks, global corporate partnerships and university alliances, the CBS study trips strike the right balance between theory and application, including exchanges with company representatives and students from different cultures.
Our tourism management excursions not only furnish you with international travelling experience, but you will be expected to actively contribute to the trip and plan parts of the journey yourself. Hence, a study trip is not a holiday, but a fruitful learning experience that is rewarded with ECTS.
We look forward to exploring the globe with you!
Research is an essential aspect of the international tourism management program. Our tourism management professors are dedicated to equipping you with all the tools you need to start digging deep into scholarly articles, discover connections and engage critically with source material. We aim to nurture a culture of learning through a combination of independence and commitment.
Further, it is essential that our students keep up-to-date with current global trends, markets and tourist behavior. In light of this, ethical issues must also be taken into consideration. Questions such as how terrorism affects tourism, or how tourism affects the environment, people and culture must be asked in order to foster critical perspectives and worldly knowledge, which are essential for understanding tourism at a managerial level.
After completing a BA in International Tourism Management at CBS, a diverse array of career opportunities will open up to you:
The opportunities within the global and digital climate of tourism are indeed, endless. Consequently, studying BA International Tourism Management at the CBS will provide you with a world-class environment from which you can springboard into a promising career in the tourism industry!
Let us advise you
Take advantage of our informational events or make an appointment for a non-committal study consultation. Clear up any questions you might have regarding the course of studies, applications, scholarships and financial aid. You can find out what studying feels like as well as part of a trial lecture.
