International Tourism Management (B.A.)

Study language English Intake Fall Duration 6 semesters
ECTS 180 Type of study Full Time Qualification Bachelor of Arts
Semester abroad Integrated Internship Integrated Campus Cologne | Mainz
Tuition (Cologne) 4.950 €* Tuition (Mainz) 4.650 €* Financing More info >>
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: Jan 2020.

Study Course Plan

Business Operations
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

Business Law
3 ECTS

  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Safeguarding creditors’ rights
  • Forms of business organizations

Mathematics
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Understanding Differential Equations
  • Understanding Logarithms

Statistics
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

Financial Accounting
3 ECTS

  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

Applied Financial Accounting
3 ECTS

Intro­duction To Tourism Management
3 ECTS

  • History and development of tourism
  • The tourism system in the era of globalisation
  • Ecologic, economic, and social impacts of tourism
  • Tourism: a multi-component service industry
  • Business models and forms of tourism
  • Tourism organisations and lobbyism
  • Backlash issues: terrorism, natural disasters, diseases

Tourism Geography
3 ECTS

  • The Demand and Supply for Recreation and Tourism
  • Linking World-wide Issues to Tourism
  • Climate and Tourism
  • Geographical Influencing Factors on Tourism Development
  • Tourism and Natural Catastrophes
  • Sustainable and Responsible Tourism

Business English
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Microeconomics
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

Applied Microeconomics
3 ECTS

Marketing
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

Human Resource Management
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment
  • Trends in HRM

Market Research
3 ECTS

  • Introduction to Market Research
  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Report preparation and presentation

Cost Accounting
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costingt
  • Concepts of relevant cost and revenue
  • Budgeting

Tourism Law
3 ECTS

  • The Warsaw convention
  • Visa and vaccination requirements
  • EU legislation: freedom of services
  • EU legislation: passenger rights
  • German law: the legal status distinction between tour operators and travel agents
  • German law: the role of travel alerts issued by the Federal Foreign Office

Tour Operations
3 ECTS

  • The package tour value chain
  • Market structure of tour operators
  • Business models and strategies in tour operating
  • Purchasing of accommodation and transportation capacities
  • Travel agencies and their market structure: chains, franchise, co-operation models
  • Tour operators vs. travel agencies: commission structures, fee models, legal status
  • Global players in tour operating and travel distribution
  • Specialized tour operators and niche markets
  • New distribution channels, online travel agencies, and virtual tour operating

Business English
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Macroeconomics
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

Applied Macroeconomics
3 ECTS

Strategic Management
3 ECTS

  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Basic corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • Mergers, acquisitions and alliances
  • Strategic entrepreneurship and innovation
  • Organizational structure and controls
  • Social Responsibility and Ethics of Strategic Management
  • Basics of Corporate Governance

Inter­national Management
3 ECTS

  • Global competition and the transnational corporation in the global economy
  • Institutions governing competition
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • Networks and innovation
  • Managing people in multinational enterprises
  • Leadership and management behaviour in multinational companies
  • Organizational culture

Introduction To Social Science
3 ECTS

  • Social sciences and its methods
  • Human behaviour and organisation
  • Development of civilisations
  • Culture and the individual
  • Decision making and power
  • Social and political institutions
  • Economics and society
  • Global issues

Empirical Social Research
3 ECTS

  • Theory and hypotheses
  • Qualitative method
  • Quantitative method
  • Research designs
  • Data collection methods
  • Correlation and Causality
  • Sampling
  • Data collection
  • Coding
  • Ethics

Aviation Management
3 ECTS

  • Major aspects of Aviation industry
  • Business Relations: Mergers, Acquisitions and Strategic Alliances
  • Airlines and their interaction with their environments
  • Airport Business Models
  • New trends and future perspectives

Hotel Business Operations
3 ECTS

  • Classification and service quality issues
  • Investors, owner-operators, franchise, and hotel chains
  • Food & beverage operations
  • Rooms division and yield management
  • Banquet and conference sales
  • Human resources management
  • Traditional vs. design hotels

Foreign Language
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Business Project
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

Business Elective 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

Business Elective 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

Tourism Marketing
3 ECTS

  • The 7 P’s of service marketing
  • The marketing environment for hospitality and tourism
  • Consumer markets and the context of tourist buying behaviour
  • Destination marketing specifics
  • Hotel and restaurant marketing
  • Major distribution channels
  • Web 2.0: opportunities and risks of user-generated content
  • Consumer behaviour: individual, social, and group aspects
  • Perceiving and choosing destinations
  • The tourists’ on-site experience

Event Management
3 ECTS

  • Legal aspects of event management
  • Communication, information and office management, software applications
  • Event marketing and branding
  • Event production and mise-en-scene
  • Invitation management
  • Event management strategy and planning
  • Meetings, conventions, trade fair and exhibition management
  • Marketing & media interaction

Social Media Marketing
3 ECTS

Every year, state-of-the-art topics in Social Media Marketing will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.

Examples for the contents of Social Media Marketing are:

  • Crowdsourcing
  • Personality Branding
  • Social Media Customer Service Center
  • Social Media for B2B communication.

Digitalization & Tourism
3 ECTS

Every year, state-of-the-art topics in eTourism will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.

  • eTourism and eBusiness
  • Web 2.0 and user generated content (link to Social Media Marketing)
  • Augmented and Virtual Reality applications for the Tourism industry
  • Platforms and tools
  • ICT solutions for tourist destinations, service providers, tour operators, distribution and sales
  • Technology acceptance and backlashes

Foreign Language
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Semester Abroad
25 ECTS

Students spend their fifth semester abroad at one of our many distinguished partner universities. The CBS International Office helps students to find the right university, prepare their application and select suitable courses ahead of time.

Bachelor Thesis Tutorial
1 ECTS

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Bachelor Thesis
12 ECTS

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

Destination Management
3 ECTS

  • Public and private destination management
  • Destination target marketing and affinity group marketing
  • Sustainable destination management tools
  • Destination financing and controlling
  • International destinations
  • New trends and future perspectives of destination management
  • Destination Management or Destination Marketing Organisations

Tourism Mobilities
3 ECTS

  • Forecasting domestic and international demand of transportation
  • Supply Analysis for tourism transportation
  • Sustainable considerations in the choice of tourism transportation
  • The Future of tourism transportation
  • Cruises, Railways, Coach Tour
  • Individual Cars, Car Rental Services

Business Simulation Game
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulaion games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society
general business teaching units
programme specific teaching units
interdisciplinary competencies
elective area

A national or international internship is firmly anchored in the curriculum during the semester break. Starting in the summer semester, Bachelor students complete an internship between the 5th and 6th semesters. If the programme starts in the winter semester, the internship takes place between the 4th and 5th semesters. Our Career Services department will help you find a suitable company.

Melanie Damrow

+49 (0) 221 93 18 09-31

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In our Online Information...

Bachelor of Arts in International Tourism Management – Unlock the World With CBS

You could be forgiven for believing that you’ve got a good understanding of what tourism management entails. The familiarity of booking a trip and experiencing a destination as a marketable entity seems almost second nature to us. However, even the shortest excursion often involves intersecting with various facets of hospitality, aviation, event, service and hotel management. What’s more, tourism is directly affected by the environment – and vice versa. Economic, ecological, political and geographical factors greatly influence the touristic landscape. Complex and captivating, tourism management itself is an ever-changing adventure, and a fantastic industry to be a part of.

With an analytical eye, we query the ethics and sustainability of tourism in relation to the wider world, beyond the walls of the classroom, asking questions such as:

  • Cheap holidays are nice – but at whose expense?
  • What are the implications of visiting an area before it is “destroyed” by tourists?

By putting the industry in dialogue with academia, our international tourism management team will help you answer such questions through evaluating the multi-vocal perspectives of different stakeholders. Most importantly however, we invite you to reflect on your own involvement and discover how you can meaningfully contribute to the tourism of the future.

Tourism Management at CBS – Where Theory Meets Practice

Tourism management operates within a multi-trillion-dollar industry. As one of the biggest global employers with the most international career opportunities, working in tourism could quite literally mean working anywhere in the world. Our English-language BA International Tourism Management programmeoffers a bridge between theory and practice – integrating our students with industry experience right from the start by way of the following:

Meet Likeminded Tourism Management Enthusiasts at our ‘Tourism Mixers’

The Faculty of International Tourism Management understands the value of extra-curricular activities and champions the many opportunities ITM students have to gain new experiences. In addition to company visits, projects and industry-led presentations, the faculty hosts regular ‘Tourism Mixers’ in which ITM students, lecturers and alumni alike meet twice a semester to exchange ideas and to get to know each other in a relaxed environment. This encourages a habit of lifelong learning and innovative, critical thinking, setting up our tourism management students for long, rich careers.

A Tourism Management Course That Broadens Horizons

The International Tourism Management Team also plan CBS study trips, giving our students the chance to explore exciting destinations twice a year (e.g. South Korea and Oman). Utilizing our international networks, global corporate partnerships and university alliances, the CBS study trips strike the right balance between theory and application, including exchanges with company representatives and students from different cultures.

Our tourism management excursions not only furnish you with international travelling experience, but you will be expected to actively contribute to the trip and plan parts of the journey yourself. Hence, a study trip is not a holiday, but a fruitful learning experience that is rewarded with ECTS.

We look forward to exploring the globe with you!

How Research Helps Our Students Become Better Tourism Managers

Research is an essential aspect of the international tourism management program. Our tourism management professors are dedicated to equipping you with all the tools you need to start digging deep into scholarly articles, discover connections and engage critically with source material. We aim to nurture a culture of learning through a combination of independence and commitment.

Further, it is essential that our students keep up-to-date with current global trends, markets and tourist behavior. In light of this, ethical issues must also be taken into consideration. Questions such as how terrorism affects tourism, or how tourism affects the environment, people and culture must be asked in order to foster critical perspectives and worldly knowledge, which are essential for understanding tourism at a managerial level.

Studying at CBS: a One-Way Ticket to Career Success!

After completing a BA in International Tourism Management at CBS, a diverse array of career opportunities will open up to you:

  • Prioritize flexibility, international experience and service-orientated roles? Then hospitality management or hotel management might be a good fit for you.
  • Interested in logistics and operations? Then it might be worth considering a job in the tour operator sector or in destination or aviation management.
  • Perhaps you’ll want to dive deeper into the world of tourism academia, in which case it might be worthwhile to pursue a doctorate.

The opportunities within the global and digital climate of tourism are indeed, endless. Consequently, studying BA International Tourism Management at the CBS will provide you with a world-class environment from which you can springboard into a promising career in the tourism industry!

Let us advise you

Take advantage of our informational events or make an appointment for a non-committal study consultation. Clear up any questions you might have regarding the course of studies, applications, scholarships and financial aid. You can find out what studying feels like as well as part of a trial lecture.

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