IB – Digital Management (B.A.)

Study language English Intake Spring + Fall Duration 6 semesters
ECTS 180 Type of study Full Time Qualification Bachelor of Arts
Semester abroad Integrated Internship Integrated Campus Cologne | Mainz
Tuition (Cologne) 885 €* Tuition (Mainz) 825 €* Financing More info >>
*The displyed prices are monthly fees. For non-EU students' fees please check the tuition fees information page. Status: Jan 2020.

Study Course Plan

BUSINESS OPERATIONS
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Business Function: HR
  • Business Function: Operations
  • Business Function: Marketing
  • Business Function: Finance and Accounting
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

BUSINESS LAW
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Solving problems (e.g. failure to perform, liabilities)
  • Safeguarding creditors’ rights
  • Forms of business organizations

MATHEMATICS
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of Derivatives
  • Understanding Differential Equations
  • Applications of Differential Equations
  • Understanding Logarithms
  • Applications of Logarithms

STATISTICS
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

FINANCIAL ACCOUNTING
3 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

APPLIED FINANCIAL ACCOUNTING
3 ECTS

MARKETING
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment
  • HR Ethics
  • Trends in HRM

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MICROECONOMICS
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

APPLIED MICROECONOMICS
3 ECTS

SUPPLY MANAGEMENT
3 ECTS

  • Industrial Buying Behaviour
  • New perception of supply management
  • The procurement marketing process
  • Situation Analysis: Defining critical supply problems, potentials, targets and strategies
  • Need Analysis: Defining the demand
  • Evaluating and Selecting Supply Markets
  • Supplier Evaluation: Find the ‘right supplier’
  • Supplier Relationship Management: Importance of supplier collaborations
  • Supplier Negotiation Process: Strategies and tools
  • Green procurement: Describing a sustainable procurement model
  • Creating a basis for sustainable procurement and integrating sustainable measures into procurement processes
  • Sustainable supplier management: Key theories and practices

STRATEGIC MANAGEMENT
3 ECTS

  • Introduction to Strategy and Strategic Management
  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Generic business-level strategies for competitive advantage
  • Basic Corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • Internationalization
  • Mergers and acquisitions
  • Strategic entrepreneurship
  • Strategic leadership
  • Social Responsibility and Ethics of Strategic Management
  • Basics of Corporate Governance

MARKET RESEARCH
3 ECTS

  • Introduction to Market Research
  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Basic data analysis (how to use it)
  • Report preparation and presentation

COST ACCOUNTING
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costing
  • Overhead analysis sheet
  • Concepts of relevant cost and revenue
  • Budgeting

INTRODUCTION TO FINANCE
6 ECTS

  • Finance: Goals, Functions and Environment
  • Financial analysis and Financial Forecasting
  • Managing Working Capital
  • Sources of Short-Term Financing
  • Capital Markets and Investment Banking
  • External financing resources: Debt capital
  • External financing resources: Equity capital
  • Capital Budgeting: The Time Value of Money
  • Capital structure and the Cost of Capital

BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MACROECONOMICS
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

APPLIED MACROECONOMICS
3 ECTS

INTERNATIONAL MANAGEMENT
3 ECTS

  • Determinants & dimensions of culture in business
  • Culture & styles of management
  • Culture & corporate structures
  • Culture & leadership
  • Culture & corporate strategy
  • Cultural change in organisations
  • Culture and international marketing management
  • Cultural diversity in organisations
  • Business communication across culture & barriers to intercultural communication
  • Working with international teams
  • Conflicts & cultural differences
  • Developing intercultural communicative competence

DIGITAL MANAGEMENT
3 ECTS

  • Global competition and the transnational corporation in the global economy
  • Emerging markets
  • Institutions governing competition
  • Formal and informal institutions
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • New approaches in International Management (Born Global, QRC, …)
  • Networks and innovation
  • Managing people in multinational enterprises
  • Managing expatriates
  • Leadership and management behaviour in multinational companies

INTEGRATIVE CASE STUDY
3 ECTS

DIGITAL BUSINESS MODELS
3 ECTS

DIGITAL WORK ENVIRONMENT AND LEADERSHIP
3 ECTS

AGILE PROJECT MANAGEMENT
3 ECTS

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

CORPORATE TAX
3 ECTS

The overall aim of this module is to introduce students to the basic concepts of corporate taxation, especially the different types of taxes, transparent and intransparent entities and the value added tax.

MANAGEMENT INFORMATION SYSTEMS
3 ECTS

  • IT and MIS as enablers of strategic decision making
  • E-business, networks, and mobile technology
  • Infrastructure, hardware and software
  • Databases and data warehouses
  • Business Intelligence
  • Networks and communications
  • Operations management and supply chain management
  • Enterprise resource planning
  • Limitations and risks of IT systems and applications
  • MIS market trends, major providers and IT solutions.
  • The role of social media in business
  • Industry 4.0 and the Internet of Things

BUSINESS ELECTIVE 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • SAP as Enterprise Resource Planning Software
  • Snack Content
  • Harvesting and analyzing social media data for business purposes
  • Industry 4.0

BUSINESS ELECTIVE 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • SAP as Enterprise Resource Planning Software
  • Snack Content
  • Harvesting and analyzing social media data for business purposes
  • Industry 4.0

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations

DATA SCIENCE
3 ECTS

CODING AND DESIGN
3 ECTS

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SEMESTER ABROAD
25 ECTS

Students spend their fifth semester abroad at one of our many distinguished partner universities. The CBS International Office helps students to find the right university, prepare their application and select suitable courses ahead of time.

BACHELOR THESIS TUTORIAL
1 ECTS

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

BACHELOR THESIS
12 ECTS

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

DIGITAL START-UP MANAGEMENT
3 ECTS

DIGITAL SUPPLY CHAIN AND SMART FACTORY
3 ECTS

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society
general business teaching units
programme specific teaching units
interdisciplinary competencies
elective area

A national or international internship is firmly anchored in the curriculum during the semester break. Starting in the summer semester, Bachelor students complete an internship between the 5th and 6th semesters. If the programme starts in the winter semester, the internship takes place between the 4th and 5th semesters. Our Career Services department will help you find a suitable company.

Melanie Damrow

+49 (0) 221 931809-31

Leah Krug

+49 (0) 6131 88055-31

Sa
08. Feb

08.02.2020 @ 11:00 - 15:00 -

Open House: CBS International...

Sa
08. Feb

08.02.2020 @ 11:00 - 15:30 -

Open House: CBS International...

Tu
03.

03.03.2020 @ 18:00 - 20:30 -

The info evenings at...

Digital Management: Specialists with digital mindsets

Digital change does not only confront companies with the challenge to technically restructure processes and business procedures, but also to actively involve their employees during the entire change process. This requires managers to have special skills that go beyond the technical and methodological knowledge of business management. In the specialisation “Digital Management” in the Bachelor programme “International Business” you will acquire important specialist knowledge and skills in order to increase the efficiency and competitiveness of companies through digital strategies and to develop new digital business models. In addition to a basic understanding of digital technologies and their resource-conserving use in companies, students learn methods and techniques of innovation and change management. The specialisation “Digital Management” enables graduates to design digital transformation processes in international companies in business management.

International Business Administration and Information Technology

As student of the Bachelor specialisation “Digital Management” you will learn to view the specifics of the digital economy from theoretical, strategic and technological perspectives. You will deal with starting points for digital organisation, digital products and processes and develop new business models with the help of techniques for developing ideas, visions and prototypes. An introduction to digital marketing will also give you a basic understanding of how products or services are marketed online using digital technologies.

Practical experience during your studies

As a result of their interdisciplinary know-how, many career paths are open to students after graduation. For early career orientation, an eight-week national or international internship is included in the study plan, during which they gain practical knowledge in various fields of activity. This is supplemented by experiences from “Business Projects” (cooperation projects with companies on real or realistic cases) and a “Business Simulation Game” (business simulation game during the semester).

Experts with best career prospects

Digital competence is in demand in almost all companies and industries worldwide, which promises digital managers best chances on the job market. Whether as an executive in a company or as an independent consultant – the practical training and career opportunities offered by Career Services during your studies will help you to find the working environment that suits you best at an early stage. With a bachelor’s degree, you also acquire the admission requirements for a master’s degree.

Counselling services for you

We would be glad to answer any questions you may have regarding personal study advice at our info evenings or study information days. You can also take advantage of the chance to get to know CBS International Business School during a trial lecture.

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