IB – Digital Management (B.A.)

Study language English Intake Spring + Fall Duration 6 semesters
ECTS 180 Type of study Full Time Qualification Bachelor of Arts
Semester abroad Integrated Internship Integrated Campus Cologne | Mainz
Tuition (Cologne) 5.310 €* Tuition (Mainz) 4.950 €* Financing More info >>
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: Jan 2020.

Study Course Plan

[verlaufsplan verlaufsplanid="19925"]

Melanie Damrow

+49 (0) 221 93 18 09-31

Leah Krug

+49 (0) 6131 880 55 31

07. Jul

07.07.2020 @ 9:00 - 9:30 -

For timezones Asia, Australia,...

07. Jul

07.07.2020 @ 17:30 - 18:00 -

For timezones America,...

14. Jul

14.07.2020 @ 9:00 - 9:30 -

For timezones Asia, Australia,...

Digital Management: Specialists with digital mindsets

Digital change does not only confront companies with the challenge to technically restructure processes and business procedures, but also to actively involve their employees during the entire change process. This requires managers to have special skills that go beyond the technical and methodological knowledge of business management. In the specialisation “Digital Management” in the Bachelor programme “International Business” you will acquire important specialist knowledge and skills in order to increase the efficiency and competitiveness of companies through digital strategies and to develop new digital business models. In addition to a basic understanding of digital technologies and their resource-conserving use in companies, students learn methods and techniques of innovation and change management. The specialisation “Digital Management” enables graduates to design digital transformation processes in international companies in business management.

International Business Administration and Information Technology

As student of the Bachelor specialisation “Digital Management” you will learn to view the specifics of the digital economy from theoretical, strategic and technological perspectives. You will deal with starting points for digital organisation, digital products and processes and develop new business models with the help of techniques for developing ideas, visions and prototypes. An introduction to digital marketing will also give you a basic understanding of how products or services are marketed online using digital technologies.

Practical experience during your studies

As a result of their interdisciplinary know-how, many career paths are open to students after graduation. For early career orientation, an eight-week national or international internship is included in the study plan, during which they gain practical knowledge in various fields of activity. This is supplemented by experiences from “Business Projects” (cooperation projects with companies on real or realistic cases) and a “Business Simulation Game” (business simulation game during the semester).

Experts with best career prospects

Digital competence is in demand in almost all companies and industries worldwide, which promises digital managers best chances on the job market. Whether as an executive in a company or as an independent consultant – the practical training and career opportunities offered by Career Services during your studies will help you to find the working environment that suits you best at an early stage. With a bachelor’s degree, you also acquire the admission requirements for a master’s degree.

Counselling services for you

We would be glad to answer any questions you may have regarding personal study advice at our info evenings or study information days. You can also take advantage of the chance to get to know CBS International Business School during a trial lecture.

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