International Business (B.A.)

Vorlesungssprache Englisch Studienstart Sommer + Winter Dauer 6 Semester
ECTS 180 Studienform Vollzeit Abschluss Bachelor
Auslandssemester integriert Praktikum integriert Campus Köln | Mainz | Potsdam
Gebühren (Köln) 5.310 €* Gebühren (Mainz, Potsdam) 4.950 €* Finanzierung Mehr dazu >>
*Die angezeigten Preise verstehen sich als Semestergebühr. Informationen zu den Studiengebühren für Nicht-EU-Studierende finden Sie auf der allgemeinen Informationsseite zu den Studiengebühren. Stand: März 2020.

Studienverlaufsplan

Semester 1 Semester 2 Semester 3 Semester 4 Auslandssemester Semester 6

Business Operations
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Business Function: HR
  • Business Function: Operations
  • Business Function: Marketing
  • Business Function: Finance and Accounting
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

Business Law
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Solving problems (e.g. failure to perform, liabilities)
  • Safeguarding creditors’ rights
  • Forms of business organizations

Mathematics
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of Derivatives
  • Understanding Differential Equations
  • Applications of Differential Equations
  • Understanding Logarithms
  • Applications of Logarithms

Statistics
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

Financial Accounting
3 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

Applied Financial Accounting
3 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

Marketing
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

Human Resource Management
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment
  • HR Ethics
  • Trends in HRM

Business English
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language
2 ECTS

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills. 

Personal Skills
2 ECTS

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Microeconomics
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

Applied Microeconomics
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

Supply Management
3 ECTS

  • Industrial Buying Behaviour
  • New perception of supply management
  • The procurement marketing process
  • Situation Analysis: Defining critical supply problems, potentials, targets and strategies
  • Need Analysis: Defining the demand
  • Evaluating and Selecting Supply Markets
  • Supplier Evaluation: Find the ‘right supplier’
  • Supplier Relationship Management: Importance of supplier collaborations
  • Supplier Negotiation Process: Strategies and tools
  • Green procurement: Describing a sustainable procurement model
  • Creating a basis for sustainable procurement and integrating sustainable measures into procurement processes
  • Sustainable supplier management: Key theories and practices

Strategic Management
3 ECTS

  • Introduction to Strategy and Strategic Management
  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Generic business-level strategies for competitive advantage
  • Basic Corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • Internationalization
  • Mergers and acquisitions
  • Strategic entrepreneurship
  • Strategic leadership
  • Social Responsibility and Ethics of Strategic Management
  • Basics of Corporate Governance

Market Research
3 ECTS

  • Introduction to Market Research
  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Basic data analysis (how to use it)
  • Report preparation and presentation

Cost Accounting
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costing
  • Overhead analysis sheet
  • Concepts of relevant cost and revenue
  • Budgeting

Introduction to Finance
6 ECTS

  • Finance: Goals, Functions and Environment
  • Financial analysis and Financial Forecasting
  • Managing Working Capital
  • Sources of Short-Term Financing
  • Capital Markets and Investment Banking
  • External financing resources: Debt capital
  • External financing resources: Equity capital
  • Capital Budgeting: The Time Value of Money
  • Capital structure and the Cost of Capital

Business English
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language
2 ECTS

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills. 

Personal Skills
2 ECTS

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Macroeconomics
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

Applied Macroeconomics
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

International Management
3 ECTS

  • Determinants & dimensions of culture in business
  • Culture & styles of management
  • Culture & corporate structures
  • Culture & leadership
  • Culture & corporate strategy
  • Cultural change in organisations
  • Culture and international marketing management
  • Cultural diversity in organisations
  • Business communication across culture & barriers to intercultural communication
  • Working with international teams
  • Conflicts & cultural differences
  • Developing intercultural communicative competence

Digital Management
3 ECTS

  • Global competition and the transnational corporation in the global economy
  • Emerging markets
  • Institutions governing competition
  • Formal and informal institutions
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • New approaches in International Management (Born Global, QRC, …)
  • Networks and innovation
  • Managing people in multinational enterprises
  • Managing expatriates
  • Leadership and management behaviour in multinational companies

Integrative Case Study
3 ECTS

  • Guide and Strategic Plan to Case study analysis
  • Writing a proper case study analysis report
  • In-depth Case Study Analysis with focus on Financial Management
  • Solving of interdisciplinary case studies with a focus on digital management

Specialisation
3 ECTS

Students are able to select one of six specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the six specialisation options you can choose from:

Special­isation
6 ECTS

Students are able to select one of six specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the six specialisation options you can choose from:

Foreign Language
4 ECTS

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills. 

Personal Skills
2 ECTS

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Corporate Tax
3 ECTS

The overall aim of this module is to introduce students to the basic concepts of corporate taxation, especially the different types of taxes, transparent and intransparent entities and the value added tax.

Management Information Systems
3 ECTS

  • IT and MIS as enablers of strategic decision making
  • E-business, networks, and mobile technology
  • Infrastructure, hardware and software
  • Databases and data warehouses
  • Business Intelligence
  • Networks and communications
  • Operations management and supply chain management
  • Enterprise resource planning
  • Limitations and risks of IT systems and applications
  • MIS market trends, major providers and IT solutions.
  • The role of social media in business
  • Industry 4.0 and the Internet of Things

Business Elective 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • SAP as Enterprise Resource Planning Software
  • Snack Content
  • Harvesting and analyzing social media data for business purposes
  • Industry 4.0

Business Elective 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • SAP as Enterprise Resource Planning Software
  • Snack Content
  • Harvesting and analyzing social media data for business purposes
  • Industry 4.0

Business Project
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations

Special­isation
6 ECTS

Students are able to select one of six specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the six specialisation options you can choose from:

Foreign Language
4 ECTS

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills. 

Personal Skills
2 ECTS

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Semester Abroad
25 ECTS

You will spend the fifth semester at one of our numerous partner universities abroad. 

Our International Office supports you in the selection & application process and coordinates the courses to be taken abroad with you in advance. 

Bachelor Thesis
12 ECTS

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

Bachelor Thesis Tutorial
1 ECTS

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Specialisation
6 ECTS

Students are able to select one of six specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the six specialisation options you can choose from:

Business Simulation Game
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

Personal Skills
2 ECTS

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Allgemeine wirtschaftswissenschaftliche Inhalte
Programmspezifische Lehrinhalte
Überfachliche Kompetenzen
Wahlbereich

In der vorlesungsfreien Zeit ist ein nationales oder internationales Praktikum fest im Curriculum verankert. Mit Studienstart im Sommersemester absolvieren Bachelorstudenten ein mindestens achtwöchiges Praktikum zwischen dem 5 und 6. Semester. Wird das Studium im Wintersemester aufgenommen, findet das Praktikum zwischen dem 4. und 5. Semester statt. Unsere Abteilung Career Service unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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International Business in Köln, Mainz und Potsdam studieren – an der CBS International Business School

Wirtschaft ist global – fast jedes Unternehmen arbeitet international, sei es aufgrund multikultureller Mitarbeiter, der Expansion ins Ausland oder Projekten weltweit. Dies führt dazu, dass in vielen Großkonzernen und mittelständischen Firmen die Unternehmenssprache Englisch ist oder zumindest ein hohes Niveau der Fremdsprache vorausgesetzt wird. An der CBS International Business Management zu studieren bedeutet daher auch, dass die Vorlesungen in englischer Sprache abgehalten werden.  Neben den sprachlichen Fähigkeiten erfordert eine internationale Karriere bestimmte Kenntnisse und Soft Skills. Das Studium ist demnach stark auf Themen ausgerichtet, die Sie benötigen, um im International Business erfolgreich zu sein. Daneben erhalten Sie einen umfassenden Einblick in die allgemeinen wirtschaftswissenschaftlichen Fächer.

Elementare Fächer des International Business Bachelors

Durch eine ideal aufeinander abgestimmte Fächerkombination verschafft Ihnen das International-Business-Studium an der CBS einen entscheidenden Vorteil gegenüber herkömmlichen BWL-Studiengängen. Neben Grundlagen wie Financial Accounting, Applied Microeconomics oder Finance erwarten Sie ab dem dritten Semester unter anderem auch diese Spezialdisziplinen:

International Management studieren anhand von realen Projekten

Ein International-Business-Studium an der CBS International Business School vermittelt Ihnen alle relevanten BWL-Kenntnisse und hält Sie stets mit topaktuellen Wirtschaftsthemen auf dem neusten Stand. Doch an der CBS zählen nicht nur theoretischen Konzepte, sondern auch konkrete Praxiserfahrungen. Daher bearbeiten Sie reale Case Studies aus dem internationalen Business Management, die in Kooperation mit Partnerunternehmen entstanden sind. Gemeinsam mit anderen Studierenden präsentieren Sie das Ergebnis Ihrer Aufgabenstellung häufig sogar vor Unternehmensvertretern. Dies soll Ihnen vor Augen führen, wie eine Karriere nach Ihrem International-Business-Studium aussehen kann.

Auslandssemester im Schnellcheck: Studieren an der National Chengchi University_Bild_2

BWL-Studium im Auslandssemester: internationale Erfahrungen sammeln

Damit Sie neben Studieninhalten und Praxisbeispielen Auslandserfahrungen sammeln können, beinhaltet der Bachelor of Arts in International Business ein Auslandssemester. Dies ist verpflichtend für alle Studierenden des internationalen BWL-Studiengangs. Sie profitieren von einer großen Auswahl an Zielorten, da die CBS über 120 Partnerhochschulen weltweit verfügt. Ob es für Sie nach Australien, Spanien oder in ein anderes Land gehen soll, können Sie gemeinsam mit den Experten des International Office besprechen und planen. Freuen Sie sich darauf, Ihre interkulturellen Kompetenzen zu stärken und Ihre Sprachkenntnisse zu verbessern.

Bachelor in BWL mit internationalem Sprachfokus

Der Bachelorstudiengang International Business fokussiert sich selbstredend auf Internationalität. Dies bedeutet neben Englisch als Vorlesungssprache auch das Erlernen mindestens einer weiteren Fremdsprache während Ihres International-Business-Studiums in Köln. Das hat zur Folge, dass Sie nicht nur Grundkenntnisse der Sprachen erwerben, sondern ganz konkrete Fachbegriffe erlernen, die Sie in einem internationalen Wirtschaftsberuf benötigen werden. Somit sind Sie in der Lage komplexe Zusammenhänge in mehreren Sprachen zu erläutern und erweitern dadurch Ihren Einsatzbereich.

Praxisbezug im Bachelor of Arts in BWL: Praktikum im In- oder Ausland

Einen ersten Berufsbezug erfahren Sie durch die Bearbeitung realer Case Studies. Die dadurch gewonnenen Kenntnisse und Erfahrungen werden durch das Pflichtpraktikum im International-Business-Studium intensiviert. Sie bekommen einen authentischen Einblick in das tägliche Business großer Unternehmen und können sich mit Ihren Fähigkeiten einbringen.Unser Career Service unterstützt Sie dabei, einen spannenden Praktikumsplatz bei einem renommierten Unternehmen zu finden – auch im Ausland!

Bachelor of Arts in BWL und jetzt? Karrieremöglichkeiten nach dem Abschluss

Mit einem Bachelor in International Business Management, stehen Ihnen viele Karrieremöglichkeiten offen. Ehemalige Absolventen der CBS befinden sich in zahlreichen namhaften Unternehmen weltweit, sei es in der Unternehmensberatung, im Marketing oder in einer anderen Position. Dazu gehören Unternehmen folgender Branchen:

  • der Automobilindustrie
  • der Kommunikationsbranche
  • der Internetbranche
  • Energiewirtschaft
  • Logistik

Karriereberatung gehört zum International Business Management Bachelor

Benötigen Sie weitere Informationen zum International Business Studium in Köln an der CBS, erhalten Sie eine unverbindliche Studienberatung bei der Sie alle relevanten Themen besprechen können – sei es, wie gut Sie sich für das Studium eignen oder welche Schwerpunkte Sie setzen sollten. Außerdem informieren wir Sie gerne zu den Themen:

  • Studienablauf
  • Bewerbung
  • Stipendien
  • Finanzierungshilfe

Besuchen Sie zudem gerne unsere regelmäßig stattfindenden Infoveranstaltungen oder machen Sie ein Schnupperstudium einzelner Lehrveranstaltungen.

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