International Business (B.A.)

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Vorlesungssprache	Englisch	Studienstart	Sommer + Winter	Dauer	6 Semester
ECTS	180	Studienform	Vollzeit	Abschluss	Bachelor
Auslandssemester	integriert	Praktikum	integriert	Campus	Köln \| Mainz \| Potsdam
Gebühren (Köln)	885 €*	Gebühren (Mainz, Potsdam)	825 €*	Finanzierung	Mehr dazu >>

*Die angezeigten Preise verstehen sich als monatliche Gebühr. Stand: Januar 2020.

Studienverlaufsplan

Semester 1 Semester 2 Semester 3 Semester 4 Auslandssemester Semester 6

BUSINESS OPERATIONS
3 ECTS

Introduction: Basic business, economic, and market principles and key terms
External Business Environment
Global Markets
Competitive Environment
Internal Environment
Management, Leadership & Motivation
Business Function: HR
Business Function: Operations
Business Function: Marketing
Business Function: Finance and Accounting
Entrepreneurship
Business Ethics and CSR
Emerging Business Trends

BUSINESS LAW
3 ECTS

Survey on different legal systems and the harmonizing effect of EU Law
Concluding a contract
Different types of contracts and their typical features
Performance and obligations
Solving problems (e.g. failure to perform, liabilities)
Safeguarding creditors’ rights
Forms of business organizations

MATHEMATICS
3 ECTS

Introduction to functions, graphs and interpretations
Understanding Derivatives
Applications of Derivatives
Understanding Differential Equations
Applications of Differential Equations
Understanding Logarithms
Applications of Logarithms

STATISTICS
3 ECTS

Introducing data and statistics
Descriptive statistics and exploratory data analysis
Introduction to probability theory
Discrete and continuous probability distributions
Sampling and sampling distributions
Interval estimations
Hypothesis development and testing
Simple linear regressions

FINANCIAL ACCOUNTING
3 ECTS

The purpose of accounting
Formal rules and assumptions, national law, IFRS, US-GAAP
The system of financial statements and accounts
Accounting for services and merchandising
Inventory valuation
Receivables
Plant, natural and intangible assets
Liabilities
Owner’s equity of corporations
Value-added tax
Accrual accounting
Basic ratio analysis

APPLIED FINANCIAL ACCOUNTING
3 ECTS

The purpose of accounting
Formal rules and assumptions, national law, IFRS, US-GAAP
The system of financial statements and accounts
Accounting for services and merchandising
Inventory valuation
Receivables
Plant, natural and intangible assets
Liabilities
Owner’s equity of corporations
Value-added tax
Accrual accounting
Basic ratio analysis

MARKETING
3 ECTS

Marketing Definition and Process
Marketing in Context of Corporate Strategies
Internal Analysis and Marketing Environment (Micro)
Marketing Environment (Macro)
Consumer Buying Behaviour
Market Segmentation
Strategic Brand Management
Marketing Instruments (Product, Price Place, Promotion)
Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

Recruitment and Attraction
HR Planning, Controlling & Instruments
Training and Employee Development
Motivation and Leadership
Compensation and Benefits
Performance Appraisal and Management
Certificate of employment
HR Ethics
Trends in HRM

BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

Scientific Working and Study Skills
Rhetoric and Presentation Skills
Business and Society

MICROECONOMICS
3 ECTS

Introduction into microeconomic models
Consumer theory
The theory of the firm
Competitive markets
Market failure:
Market power and monopoly
Oligopoly and monopolistic competition
Externalities
Asymmetric information
Introduction to game theory

APPLIED MICROECONOMICS
3 ECTS

Introduction into microeconomic models
Consumer theory
The theory of the firm
Competitive markets
Market failure:
Market power and monopoly
Oligopoly and monopolistic competition
Externalities
Asymmetric information
Introduction to game theory

SUPPLY MANAGEMENT
3 ECTS

Industrial Buying Behaviour
New perception of supply management
The procurement marketing process
Situation Analysis: Defining critical supply problems, potentials, targets and strategies
Need Analysis: Defining the demand
Evaluating and Selecting Supply Markets
Supplier Evaluation: Find the ‘right supplier’
Supplier Relationship Management: Importance of supplier collaborations
Supplier Negotiation Process: Strategies and tools
Green procurement: Describing a sustainable procurement model
Creating a basis for sustainable procurement and integrating sustainable measures into procurement processes
Sustainable supplier management: Key theories and practices

STRATEGIC MANAGEMENT
3 ECTS

Introduction to Strategy and Strategic Management
External Analysis: understanding opportunities and threats the environment offers
Internal Analysis: uncovering strengths and weaknesses of the organization
Generic business-level strategies for competitive advantage
Basic Corporate-level strategic choices for long-term profitability
Diversification strategy
Internationalization
Mergers and acquisitions
Strategic entrepreneurship
Strategic leadership
Social Responsibility and Ethics of Strategic Management
Basics of Corporate Governance

MARKET RESEARCH
3 ECTS

Introduction to Market Research
Defining the marketing research problem and developing an approach
Research design
Secondary Data
Qualitative research
Quantitative research
Scaling and sampling
Fieldwork and Data preparation
Basic data analysis (how to use it)
Report preparation and presentation

COST ACCOUNTING
3 ECTS

Rationales of cost accounting
Simplistic methods of overhead allocation
Job costing
Process costing
Activity-based costing
Overcapacity costing
Joint product costing
Overhead analysis sheet
Concepts of relevant cost and revenue
Budgeting

INTRODUCTION TO FINANCE
6 ECTS

Finance: Goals, Functions and Environment
Financial analysis and Financial Forecasting
Managing Working Capital
Sources of Short-Term Financing
Capital Markets and Investment Banking
External financing resources: Debt capital
External financing resources: Equity capital
Capital Budgeting: The Time Value of Money
Capital structure and the Cost of Capital

BUSINESS ENGLISH
2 ECTS

FOREIGN LANGUAGE
2 ECTS

PERSONAL SKILLS
2 ECTS

Scientific Working and Study Skills
Rhetoric and Presentation Skills
Business and Society

MACROECONOMICS
3 ECTS

Indicators: Gross Domestic Product and its major components, Inflation
Labour Markets and unemployment
The classical AS-AD model
Keynes’ IS-LM Model
The basic RBC model
Monetary Policy
Fiscal Policy

APPLIED MACROECONOMICS
3 ECTS

Indicators: Gross Domestic Product and its major components, Inflation
Labour Markets and unemployment
The classical AS-AD model
Keynes’ IS-LM Model
The basic RBC model
Monetary Policy
Fiscal Policy

INTERNATIONAL MANAGEMENT
3 ECTS

Determinants & dimensions of culture in business
Culture & styles of management
Culture & corporate structures
Culture & leadership
Culture & corporate strategy
Cultural change in organisations
Culture and international marketing management
Cultural diversity in organisations
Business communication across culture & barriers to intercultural communication
Working with international teams
Conflicts & cultural differences
Developing intercultural communicative competence

DIGITAL MANAGEMENT
3 ECTS

Global competition and the transnational corporation in the global economy
Emerging markets
Institutions governing competition
Formal and informal institutions
Organizational designs for multinational companies
Location-based aspects: Competitive advantages of countries
Organization, local adaptation and the need for standardization
New approaches in International Management (Born Global, QRC, …)
Networks and innovation
Managing people in multinational enterprises
Managing expatriates
Leadership and management behaviour in multinational companies

INTEGRATIVE CASE STUDY
3 ECTS

Guide and Strategic Plan to Case study analysis
Writing a proper case study analysis report
In-depth Case Study Analysis with focus on Financial Management
Solving of interdisciplinary case studies with a focus on digital management

SPECIALISATION
3 ECTS

Students are able to select one of six specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the six specialisation options you can choose from:

Financial Managemet
Digital Management
Human Resource Management & Leadership
International Trade
Management Consulting
Marketing Management

SPECIALISATION
6 ECTS

Financial Management
Digital Management
Human Resource Management & Leadership
International Trade
Management Consulting
Marketing Management

FOREIGN LANGUAGE
4 ECTS

PERSONAL SKILLS
2 ECTS

Scientific Working and Study Skills
Rhetoric and Presentation Skills
Business and Society

CORPORATE TAX
3 ECTS

The overall aim of this module is to introduce students to the basic concepts of corporate taxation, especially the different types of taxes, transparent and intransparent entities and the value added tax.

MANAGEMENT INFORMATION SYSTEMS
3 ECTS

IT and MIS as enablers of strategic decision making
E-business, networks, and mobile technology
Infrastructure, hardware and software
Databases and data warehouses
Business Intelligence
Networks and communications
Operations management and supply chain management
Enterprise resource planning
Limitations and risks of IT systems and applications
MIS market trends, major providers and IT solutions.
The role of social media in business
Industry 4.0 and the Internet of Things

BUSINESS ELECTIVE 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

International Marketing
International Human Resource Management
Organisational Behaviour
Global Supply Chain Management
Entrepreneurship
Diversity in Business
Corporate Social Responsibility
International Accounting
Advanced Statistics
Design Thinking
Quantitative Social Media Research
SAP as Enterprise Resource Planning Software
Snack Content
Harvesting and analyzing social media data for business purposes
Industry 4.0

BUSINESS ELECTIVE 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

International Marketing
International Human Resource Management
Organisational Behaviour
Global Supply Chain Management
Entrepreneurship
Diversity in Business
Corporate Social Responsibility
International Accounting
Advanced Statistics
Design Thinking
Quantitative Social Media Research
SAP as Enterprise Resource Planning Software
Snack Content
Harvesting and analyzing social media data for business purposes
Industry 4.0

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

Define project goals for the “client”.
Work under the set timeframe and agreed project scope.
Cooperate in the international project teams.
Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
Evaluate markets/ industries/ competitive landscapes.
Develop possible strategic directions for the “client” business.
Formulate recommendations

SPECIALISATION
6 ECTS

Financial Management
Digital Management
Human Resource Management & Leadership
International Trade
Management Consulting
Marketing Management

FOREIGN LANGUAGE
4 ECTS

PERSONAL SKILLS
2 ECTS

Scientific Working and Study Skills
Rhetoric and Presentation Skills
Business and Society

SEMESTER ABROAD
25 ECTS

Students spend their fifth semester abroad at one of our many distinguished partner universities. The CBS International Office helps students to find the right university, prepare their application and select suitable courses ahead of time.

BACHELOR THESIS
12 ECTS

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

BACHELOR THESIS TUTORIAL
1 ECTS

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

SPECIALISATION
6 ECTS

Financial Management
Digital Management
Human Resource Management & Leadership
International Trade
Management Consulting
Marketing Management

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

PERSONAL SKILLS
2 ECTS

Scientific Working and Study Skills
Rhetoric and Presentation Skills
Business and Society

Allgemeine wirtschaftswissenschaftliche Inhalte

Programmspezifische Lehrinhalte

Überfachliche Kompetenzen

Wahlbereich

In der vorlesungsfreien Zeit ist ein nationales oder internationales Praktikum fest im Curriculum verankert. Mit Studienstart im Sommersemester absolvieren Bachelorstudenten ein mindestens achtwöchiges Praktikum zwischen dem 5 und 6. Semester. Wird das Studium im Wintersemester aufgenommen, findet das Praktikum zwischen dem 4. und 5. Semester statt. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

Studienberatung

Campus Köln & Potsdam

Melanie Damrow

+49 (0) 221 931809-31

Campus Mainz

Leah Krug

+49 (0) 6131 88055-31

Kontaktieren

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International Business in Köln, Mainz und Potsdam studieren – an der CBS International Business School

Wirtschaft ist global – fast jedes Unternehmen arbeitet international, sei es aufgrund multikultureller Mitarbeiter, der Expansion ins Ausland oder Projekten weltweit. Dies führt dazu, dass in vielen Großkonzernen und mittelständischen Firmen die Unternehmenssprache Englisch ist oder zumindest ein hohes Niveau der Fremdsprache vorausgesetzt wird. An der CBS International Business Management zu studieren bedeutet daher auch, dass die Vorlesungen in englischer Sprache abgehalten werden. Neben den sprachlichen Fähigkeiten erfordert eine internationale Karriere bestimmte Kenntnisse und Soft Skills. Das Studium ist demnach stark auf Themen ausgerichtet, die Sie benötigen, um im International Business erfolgreich zu sein. Daneben erhalten Sie einen umfassenden Einblick in die allgemeinen wirtschaftswissenschaftlichen Fächer.

Elementare Fächer des International Business Bachelors

Durch eine ideal aufeinander abgestimmte Fächerkombination verschafft Ihnen das International-Business-Studium an der CBS einen entscheidenden Vorteil gegenüber herkömmlichen BWL-Studiengängen. Neben Grundlagen wie Financial Accounting, Applied Microeconomics oder Finance erwarten Sie ab dem dritten Semester unter anderem auch diese Spezialdisziplinen:

International Management studieren anhand von realen Projekten

Ein International-Business-Studium an der CBS International Business School vermittelt Ihnen alle relevanten BWL-Kenntnisse und hält Sie stets mit topaktuellen Wirtschaftsthemen auf dem neusten Stand. Doch an der CBS zählen nicht nur theoretischen Konzepte, sondern auch konkrete Praxiserfahrungen. Daher bearbeiten Sie reale Case Studies aus dem internationalen Business Management, die in Kooperation mit Partnerunternehmen entstanden sind. Gemeinsam mit anderen Studierenden präsentieren Sie das Ergebnis Ihrer Aufgabenstellung häufig sogar vor Unternehmensvertretern. Dies soll Ihnen vor Augen führen, wie eine Karriere nach Ihrem International-Business-Studium aussehen kann.

Auslandssemester im Schnellcheck: Studieren an der National Chengchi University_Bild_2

BWL-Studium im Auslandssemester: internationale Erfahrungen sammeln

Damit Sie neben Studieninhalten und Praxisbeispielen Auslandserfahrungen sammeln können, beinhaltet der Bachelor of Arts in International Business ein Auslandssemester. Dies ist verpflichtend für alle Studierenden des internationalen BWL-Studiengangs. Sie profitieren von einer großen Auswahl an Zielorten, da die CBS über 120 Partnerhochschulen weltweit verfügt. Ob es für Sie nach Australien, Spanien oder in ein anderes Land gehen soll, können Sie gemeinsam mit den Experten des International Office besprechen und planen. Freuen Sie sich darauf, Ihre interkulturellen Kompetenzen zu stärken und Ihre Sprachkenntnisse zu verbessern.

Bachelor in BWL mit internationalem Sprachfokus

Der Bachelorstudiengang International Business fokussiert sich selbstredend auf Internationalität. Dies bedeutet neben Englisch als Vorlesungssprache auch das Erlernen mindestens einer weiteren Fremdsprache während Ihres International-Business-Studiums in Köln. Das hat zur Folge, dass Sie nicht nur Grundkenntnisse der Sprachen erwerben, sondern ganz konkrete Fachbegriffe erlernen, die Sie in einem internationalen Wirtschaftsberuf benötigen werden. Somit sind Sie in der Lage komplexe Zusammenhänge in mehreren Sprachen zu erläutern und erweitern dadurch Ihren Einsatzbereich.

Praxisbezug im Bachelor of Arts in BWL: Praktikum im In- oder Ausland

Einen ersten Berufsbezug erfahren Sie durch die Bearbeitung realer Case Studies. Die dadurch gewonnenen Kenntnisse und Erfahrungen werden durch das Pflichtpraktikum im International-Business-Studium intensiviert. Sie bekommen einen authentischen Einblick in das tägliche Business großer Unternehmen und können sich mit Ihren Fähigkeiten einbringen.Unser Career Service unterstützt Sie dabei, einen spannenden Praktikumsplatz bei einem renommierten Unternehmen zu finden – auch im Ausland!

Bachelor of Arts in BWL und jetzt? Karrieremöglichkeiten nach dem Abschluss

Mit einem Bachelor in International Business Management, stehen Ihnen viele Karrieremöglichkeiten offen. Ehemalige Absolventen der CBS befinden sich in zahlreichen namhaften Unternehmen weltweit, sei es in der Unternehmensberatung, im Marketing oder in einer anderen Position. Dazu gehören Unternehmen folgender Branchen:

der Automobilindustrie
der Kommunikationsbranche
der Internetbranche
Energiewirtschaft
Logistik

Karriereberatung gehört zum International Business Management Bachelor

Benötigen Sie weitere Informationen zum International Business Studium in Köln an der CBS, erhalten Sie eine unverbindliche Studienberatung bei der Sie alle relevanten Themen besprechen können – sei es, wie gut Sie sich für das Studium eignen oder welche Schwerpunkte Sie setzen sollten. Außerdem informieren wir Sie gerne zu den Themen:

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