At a glance
| Study language | English | Intake | Spring + Fall | Duration | 4 Semesters |
| ECTS | 120 | Type of study | Full-Time | Qualification | Master of Arts |
| Semester abroad | Optional | Internship | Integrated | Campus | Cologne | Mainz | Potsdam |
| Tuition (Cologne) | 5.310 €* | Tuition (Mainz, Potsdam) | 4.950 €* | Financing | More info >> |
Business Economics
3 ECTS
Empirical Research Methods
3 ECTS
Strategic Analysis & Management
3 ECTS
Innovation Management & Digital Transformation
3 ECTS
Corporate Social Responsibility
3 ECTS
Corporate Governance
3 ECTS
Modern Marketing Strategies
3 ECTS
Managing Brands In The Digital Era
3 ECTS
Advanced Intercultural Team Leadership
2 ECTS
Advanced Negotiation and Influencing Skills
2 ECTS
Language & Communication Skills
2 ECTS
International Economics
3 ECTS
Applied Management Accounting
3 ECTS
Advanced Price Management
3 ECTS
Sales Excellence
3 ECTS
Business Project
6 ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
Business Elective
3 ECTS
By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
The following are examples of the types of courses on offer:
Interdisciplinary Elective
3 ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:
International Project Management
2 ECTS
Emotional Intelligence
2 ECTS
Language & Communication Skills
2 ECTS
Value Based Management
3 ECTS
Sustainable Supply Chain Management
3 ECTS
Business Elective
3 ECTS
By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
The following are examples of the types of courses on offer:
Interdisciplinary Elective
3 ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:
Creating & Managing Market Innovation
3 ECTS
Business Simulation Game
3 ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
Master Thesis Tutorial
2 ECTS
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
Skills Elective
2 ECTS
In the Soft Skills Courses you will improve your social, leadership and project management skills. Additionally to the courses in the first and second semester you can choose another one in the third semester. Decide for yourself which of your personal competences you want to push forward.
Storytelling for Marketing and Branding Purposes
2 ECTS
Language & Communication Skills
2 ECTS
Master Thesis
24 ECTS
During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.
A national or international internship – with a minimum duration of 8 weeks – is a mandatory part of the study programme. It is scheduled for the semester break from June till August. Our Career Service department will help you find a suitable company.
Study Advisory
Campus Cologne & Potsdam
Kristina Behr
+49 (0) 221 93 18 09-31
Campus Mainz
Alexa Pfeiffer
+49 (0)6131 88055 31
Marketing is constantly changing. Though digitization makes it easy to measure advertising effectiveness, the fragmentation of communication channels and the bombardment of advertisements in an “always-on” society makes it increasingly challenging to place advertising messages effectively. On a global level, this means flexibility is required in terms of strategic marketing decisions, creating a demand for a new type of manager who will help shape change. You see your future in international marketing? A Master’s in Marketing at CBS International Business School will equip you with the skills to analyse markets, target groups and competitors while building brand awareness and designing products with maximum sales appeal – with the right advertising message and through the most efficient channel.
You already have a first academic degree in business economics, such as a Bachelor of Business Administration. As the degree programme is completely in English, advanced English skills are a must.
The Marketing Master is a specialisation within the International Business Management Master’s Programme. So you acquire not only marketing knowledge but also develop a broad business-oriented foundation from business economics to supply chain management. In the first semester, you will be faced with the complex variety of marketing strategies and ways that lead to strong, distinctive and worldwide branding. In light of global competition and cultural differences, this is not some trivial task: A good strategy a) takes into account trends and customer needs, b) points to the future and c) has the power to influence markets. In the second semester, you will learn the calculatory and psychological methods required for setting prices as well as how to influence sales figures, image and length of product lifecycle. The sales strategy, on the other hand, describes the decisions for distribution channels and defines sales targets. The third semester is devoted to the subject of market innovation, because in the case of competitive or disruptive sectors, thought-out, anticipatory planning is necessary for launching new products or opening up new markets.
For positions in middle and senior management it is essential to consider theory and practice holistically in order to develop meaningful global strategies. Therefore, with the Marketing Master at CBS, you acquire not only relevant specialist knowledge based on scientific findings but also apply this knowledge practically. The essential thing here is creativity. After all, for marketing and advertising to be surprising, convincing or moving; creative approaches are required. Assessing the quality of creative service providers’ work will also be part of your career. In order to polish your own creativity, one of your assignments at CBS is a business project, where you will work on a case. In a business simulation game, you will see the effects of your proposed solutions while competing with others, and in a minimum eight-week internship at home or abroad, you will learn the ropes at work, get to know structures and processes and what it means to be creative.
In order to concentrate fully on composing your Master’s Thesis, the fourth semester is lecture-free. Many students write their papers as part of a company project; others use the opportunity to study abroad at one of our partner universities.
A Master’s in Marketing from CBS under your belt means you have specialist and practical knowledge from one of Germany’s most prestigious business schools. Possible career entry points are, for example, with international consumer goods manufacturers, global conglomerates, medium-sized companies or agencies. An academic career including a doctorate is also open to you.
