IB – Marketing Management (M.A.)
From Analysis to Campaign: Your Master’s in International Marketing Management!
Kickstart Your Global Marketing Career with your Master's Degree in Marketing
Digitalisation has transformed marketing, turning a once straightforward advertising landscape into a complex global marketing universe. With a Master’s in International Business – Marketing Management, you will become an expert in both current trends and future-focused marketing strategies. Strategic decisions in international marketing demand creativity, flexibility, and in-depth expertise—exactly what this programme provides.
During your English-taught Master’s programme in Mainz or Cologne, you will learn how to analyse markets and target audiences, increase brand awareness, and position products strategically. You will develop modern marketing strategies, optimise pricing models, and distribute content through the most effective channels. Additionally, you will gain the skills to craft compelling advertising messages and professionally measure the success of marketing campaigns.
This Master's degree in Marketing is designed for business graduates who want to refine their English skills and accelerate their careers in international marketing. Become part of a dynamic and future-oriented industry, and take the next step towards a successful marketing management career—with the Master’s in International Business – Marketing Management at CBS!
*Tuition fees differ for EU and non-EU students. For the specific fees please check the tuition fees information page. Status: April 2025.
Curriculum
Business Economics
3
ECTS
Business Economics
3
ECTS
Empirical Research Methods
3
ECTS
Empirical Research Methods
3
ECTS
Strategic Analysis & Management
3
ECTS
Strategic Analysis & Management
3
ECTS
Innovation Management & Digital Transformation
3
ECTS
Innovation Management & Digital Transformation
3
ECTS
International Project Management
2
ECTS
International Project Management
2
ECTS
Language & Communication Skills
2
ECTS
Language & Communication Skills
2
ECTS
Corporate Social Responsibility
3
ECTS
Corporate Social Responsibility
3
ECTS
Corporate Governance
3
ECTS
Corporate Governance
3
ECTS
Value Based Management
3
ECTS
Value Based Management
3
ECTS
Sustainable Supply Chain Management
3
ECTS
Sustainable Supply Chain Management
3
ECTS
Business Project
6
ECTS
Business Project
6
ECTS
Business Elective
3
ECTS
Business Elective
3
ECTS
Interdisciplinary Elective
3
ECTS
Interdisciplinary Elective
3
ECTS
Business Simulation Game
3
ECTS
Business Simulation Game
3
ECTS
Venture Lab
4
ECTS
Venture Lab
4
ECTS
Integrative Case Studies
3
ECTS
Integrative Case Studies
3
ECTS
Business Elective
3
ECTS
Business Elective
3
ECTS
Interdisciplinary Elective
3
ECTS
Interdisciplinary Elective
3
ECTS
Master Thesis
18
ECTS
Master Thesis
18
ECTS
Internship or Study Abroad
10
ECTS
Internship or Study Abroad
10
ECTS
Master Thesis Tutorial
2
ECTS
Master Thesis Tutorial
2
ECTS
Event Management (Ted Talk) Seminar
3
ECTS
Event Management (Ted Talk) Seminar
3
ECTS
Customer Relationship Management
3
ECTS
Customer Relationship Management
3
ECTS
Service & Brand Management
3
ECTS
Service & Brand Management
3
ECTS
Strategic Digital & Social Media Marketing
3
ECTS
Strategic Digital & Social Media Marketing
3
ECTS
Experience Lab: Search Engine Marketing
3
ECTS
Experience Lab: Search Engine Marketing
3
ECTS
Modern Marketing Strategies
3
ECTS
Modern Marketing Strategies
3
ECTS
Managing Brands In The Digital Era
3
ECTS
Managing Brands In The Digital Era
3
ECTS
Advanced Price Management
3
ECTS
Advanced Price Management
3
ECTS
Sales Excellence
3
ECTS
Sales Excellence
3
ECTS
Financials for Management and Marketing
3
ECTS
Financials for Management and Marketing
3
ECTS
Environmental Impact Management and Marketing
3
ECTS
Environmental Impact Management and Marketing
3
ECTS
Business Plan Writing and Pitching
2
ECTS
Business Plan Writing and Pitching
2
ECTS
Advanced Negotiation & Influencing Skill
2
ECTS
Advanced Negotiation & Influencing Skill
2
ECTS
Career Opportunities with a Master’s in Marketing
A Master’s in International Business unlocks diverse career paths, including roles such as International Business Development Manager, Export/Import Manager, Global Marketing Manager, Consultant, Project Manager for International Expansion, and Supply Chain Manager. Graduates also pursue leadership roles in multinational companies across strategy, finance, and sales. Additional opportunities include working for international organisations or founding globally operating start-ups.
Below, you’ll find top career opportunities with your Master’s in International Business.
%201.jpg)
Why CBS UNIVERSITY
Your path to CBS
Starting your studies at CBS University of Applied Sciences is as unique as you are – and at the same time, completely hassle-free. With our user-friendly online application process, you can apply from anywhere, with no numerus clausus restrictions. Instead of rigid admission requirements, we focus on a personal selection process that highlights your strengths and potential.
Whether you choose a dual, part-time, or full-time programme, CBS University offers the perfect combination of theory and practice.
Admission requirements
Deadlines
funding
HANDS-ON LEARNING AT ITS BEST
At CBS, we are committed to seamlessly integrating theory and practice, allowing you to apply your knowledge directly and gain valuable insights into the real working world.
Business Projects
Unternehmenskooperation
Praktikum/Berufserfahrung
HOW DO I FIND MY PERFECT CAREER PATH?
The Career Service and Talent Development team at CBS support you in finding your ideal partner company. With 1:1 coaching, workshops, and a wide network of corporate partners, we guide you throughout your entire time at university. Together, we’ll develop a strategy that matches your strengths and career goals.
Ablauf deS Masterstudiums
Inspiration and Impact – What Our Alumni Say
Let yourself be inspired by the experiences of our alumni and discover how the Master’s degree at CBS has shaped their professional and personal development.
"The lecturers shared their industry experience and brought dry theory to life with practical examples. Additionally, I greatly appreciated the international atmosphere on campus, which expanded my perspective on global connections."
"Through the Master's program in HR & Leadership at CBS, I learned how to successfully combine theory and practice. This not only provided me with a solid foundation for my personal development but also prepared me for professional success. It’s not just about knowledge, but about unlocking potential and turning dreams into reality."
"I particularly appreciated the personal character of the program and the pleasant atmosphere, which were fostered by the small class sizes and the close collaboration with the lecturers. This close-knit support system not only significantly enhanced my learning process but also allowed me to focus on developing my skills in a more targeted and effective way."
"CBS was more than just a study program for me – it was my entrepreneurial playground. Through founding the CBS Finance Club and starting my first business during my semester abroad, I was able to explore my entrepreneurial side. The most valuable part was the network I built, which introduced me to my first employer, now my mentor and business partner. For over six years, we’ve been shaping leadership development together – an invaluable network."
FAQ: The most important questions about studying Marketing Management
Here you can find answers to all important questions all around your Marketing Management master's degree. If you have any further questions, feel free to contact us at any time.
What is International Business - Marketing Management?
Why should you study the Marketing Management Master’s programme?
How long does the Marketing Management Master’s programme last?
Does the Marketing Management Master’s programme have a Numerus Clausus (NC)?
What are the admission requirements for the International Marketing Management Master’s programme?
How is the Marketing Management Master’s programme structured?
Where can I study the International Marketing Management undergraduate programme?
What will I learn in the Marketing Management Master’s programme? What are the core subjects?
How much can you earn after completing your studies?
Can I write my Master’s thesis in collaboration with a company during the IB - Marketing Management studies?
Any questions? We're here to help
Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation—online or in person—for tailored, non-binding guidance on finding the right study program for you.
