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Why is it that a 700-euro smartphone sells better than a 300-euro smartphone? Is it possible to predict whether a product will be successful in a specific territory? How do you get employees on board when it comes to restructuring? The business world revolves around figures, but the driving force behind it is psychology. For this reason, companies need experts who are proficient in both disciplines: Business + Psychology. This study programme at Cologne Business School enables you to fully understand how the behaviour of people impacts the success of companies – and how you can use management skills to steer company decisions in the right direction. Graduates find employment, for example, in marketing, corporate consultancies or in human resources departments.
For a career later on in the management of an international corporation or a globally oriented, medium-sized company, profound business administration skills are essential. The Business Psychology study programme includes subjects like accounting, mathematics, business law and reporting. In the psychology courses, much emphasis is placed on economics in practice and practical relevance – covering a wide range of topics such as consumer psychology, media psychology or social psychology. You will work on current case studies from companies or have the opportunity to pursue your own interests through elective courses like marketing management or company management and human resources management.
A professional approach to colleagues, supervisors, clients and service providers is becoming increasingly important. Powerful charisma is paramount, and many techniques are learnable. In a Business Psychology study programme at CBS, you also work on your soft skills, such as rhetoric and leadership skills so that you can be convincing in your profession, e.g. in presentations or negotiations.
Marketing, corporate communication, market research and trend research, human resources management, corporate and general consulting, training and coaching, media research, advertising, work structuring, job design… wherever you interact with other people, companies or products, you as a business psychologist will be sought after. During an internship of at least eight weeks, which is embedded in the study programme, you can test out whether you find a specific area or a certain type of company particularly enjoyable and fun. Our Career Services department will advise you when choosing a suitable internship.
Where do you see yourself in ten years? At a company in Germany or in an international environment? Go ahead and charter the course now. The German-language and English-language Business Psychology study programmes focus on different central themes:
The English version better prepares you for an international career in management. The 5th semester is an international semester at one of our partner universities – a highlight for many of our students. A second foreign language or advanced English classes are also part of the course of studies.
In the German-speaking version, an international semester is voluntary and not an integral part of the six semesters. Internationality, however, is not neglected, because a second foreign language, along with English, is included in the range of elective courses.
We support you in making your decision. In a non-binding study consultation, you can clear up any questions you may have concerning the course of the studies, application or financial aid. Or you can speak to us at an informational event. And to find out what studying at one of the best business schools in Germany feels like, come to a trial lecture or two.