Business Psychology (B.Sc.)

Study language English Intake Spring + Fall Duration 6 semesters
ECTS 180 Type of study Full Time Qualification Bachelor of Science
Semester abroad Integrated Internship Integrated Campus Cologne | Mainz
Tuition (Cologne) 895 €* Tuition (Mainz) 845 €* Financing More info >>
*The displyed prices are monthly fees. For non-EU students' fees please check the tuition fees information page. Status: Jan 2020.

Study Course Plan

BUSINESS OPERATIONS
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

BUSINESS LAW
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Safeguarding creditors’ rights
  • Forms of business organizations

MATHEMATICS
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of Derivatives
  • Understanding Differential Equations
  • Applications of Differential Equations
  • Understanding Logarithms
  • Applications of Logarithms

STATISTICS
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

FINANCIAL ACCOUNTING
3 ECTS

  • The purpose of accounting
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

APPLIED FINANCIAL ACCOUNTING
3 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

INTRO­DUCTION TO BUSINESS PSYCHOLOGY
3 ECTS

  • Historical perspectives
  • Development of different approaches
  • Biology & sensation
  • Cognition and states of consciousness
  • Conditioning and learning
  • Language and intelligence
  • Constructed realities

GENERAL PSYCHOLOGY AND RESEARCH METHODS
3 ECTS

  • Motivated behaviours
  • Disorders
  • Therapy
  • Research methodology and psychology
  • Characteristics of the scientific method
  • Framework and ethical issues

ACADEMIC BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

ELECTIVE LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

SCIENTIFIC WORKING AND STUDY SKILLS
2 ECTS

MICROECONOMICS
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

APPLIED MICROECONOMICS
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

MARKETING
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment
  • Marketing Environment
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments
  • Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment

MARKET RESEARCH
3 ECTS

  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Report preparation and presentation

COST ACCOUNTING
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costing
  • Overhead analysis sheet
  • Concepts of relevant cost and revenue

PERSONALITY PSYCHOLOGY
3 ECTS

  • Historical overview of personal psychology
  • Theories of personality (modern vs. classic)
  • Humanistic Theories
  • Psychodynamic Theories
  • Social-Cognitive Theories
  • Measurement of Personality

NEUROPSYCHOLOGY AND BIOLOGICAL PSYCHOLOGY
3 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

ACADEMIC BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

ELECTIVE LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

RHETORIC AND PRESENTATION
2 ECTS

MACROECONOMICS
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

APPLIED MACROECONOMICS
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

STRATEGIC MANAGEMENT
3 ECTS

  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Basic corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • International market entry modes
  • Mergers, acquisitions and alliances
  • Strategic entrepreneurship and innovation
  • Organizational structure and controls
  • Social Responsibility and Ethics of Strategic Management

INTER­NATIONAL MANAGEMENT
3 ECTS

  • Institutions governing competition
  • Formal and informal institutions
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • New approaches in International Management (Born Global, QRC, …)
  • Networks and innovation
  • Managing people in multinational enterprises
  • Leadership and management behaviour in multinational companies

INTRODUCTION TO SOCIAL SCIENCE
3 ECTS

  • Social sciences and its methods
  • Individual and society
  • Human behaviour and organisation
  • Development of civilisations
  • Culture and the individual
  • Decision making and power
  • Politics and society
  • Social and political institutions
  • Economics and society
  • Global issues

EMPIRICAL SOCIAL RESEARCH
3 ECTS

  • Theory and hypotheses
  • Qualitative method
  • Quantitative method
  • Research designs
  • Data collection methods
  • Correlation and Causality
  • Sampling
  • Data collection
  • Coding
  • Ethics

SOCIAL PSYCHOLOGY AND THE WORKPLACE
3 ECTS

  • Social identity
  • Social influence
  • Social perception and resulting causal attribution
  • Groups
  • Group norms and behaviour
  • Conformity and “Groupthink”
  • Interaction and conflict
  • Symbols and categorization

ORGANISATIONAL PSYCHOLOGY
3 ECTS

  • History of organisational psychology
  • Individual decision making
  • Conflict management
  • Attitudes, values, job satisfaction and commitment
  • Motivation theories and organisational applications
  • Effective teams
  • Leadership and management style
  • Power and politics
  • Organisational change and development

ELECTIVE LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

SKILL ELECTIVES
2 ECTS

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

BUSINESS ELECTIVE 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS ELECTIVE 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

EXPERIMENTAL PSYCHOLOGY
3 ECTS

PSYCHOLOGICAL TESTING AND ASSESMENT
3 ECTS

MEDIA PSYCHOLOGY
3 ECTS

  • Election and utilization of media
  • Forms of communication
  • Media & society
  • Historical overview and economic issues
  • Different genres of media and their underlying psychology
  • Psychological implications for politics
  • Stereotypes and prejudices caused by media
  • Media socialisation and media competency
  • Utilization of media by and effect on children
  • Usability: optimization of user interfaces

CONSUMER PSYCHOLOGY
3 ECTS

  • Advertisement and buying behaviour
  • Initiation of buying behaviour
  • Automatic information processing
  • Associations and context effects
  • Consistency and reactance
  • Evaluation and satisfaction
  • Attitudes and lasting change of attitudes
  • Advertisement Design
  • Measurement and Limitations of market research
  • Opportunities and challenges of consumer psychology

ELECTIVE LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

BUSINESS AND SOCIETY
2 ECTS

SEMESTER ABROAD
25 ECTS

Students spend their fifth semester abroad at one of our many distinguished partner universities. The CBS International Office helps students to find the right university, prepare their application and select suitable courses ahead of time.

BACHELOR THESIS
12 ECTS

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

BACHELOR THESIS TUTORIAL
1 ECTS

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

PSYCHOLOGY IN DIGITAL BUSINESS
3 ECTS

  • Psychology of digitalisation
  • Digitalisation and decision making process
  • Digitalisation and emotions
  • Leadership in virtual teams
  • Artificial intelligence
  • Augmented reality
  • Digitalisation and communication
  • Digitalisation and health care management
  • Digital Recruiting and E Coaching/Learning
  • Online Marketing and social media
  • Psychology in digital HR M anagement
  • Digital customer service
  • Digital learning in a business context
  • Business models in dig ital business
  • Digital Retail Management
  • Big Data Management
  • Cyberpsychology

APPLIED BUSINESS PSYCHOLOGY
3 ECTS

Due to the workshop nature of this course, plus the fact that it deals with current trends, the contents of the course might change, in relation to the new trends and developments in business psychology.

  • Specific current problem areas where psychology is applied:
  • Job Involvement and Burnout
  • Gender study: psychological well-being of working men and working women
  • Work-Life-Balance
  • Aptitude Testing and selection process
  • Appraisal and reward
  • Training and measurement of training
  • Intercultural Management

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

SKILL ELECTIVES
2 ECTS

general business teaching units
programme specific teaching units
interdisciplinary competencies
elective area

A national or international internship is firmly anchored in the curriculum during the semester break. Starting in the summer semester, Bachelor students complete an internship between the 5th and 6th semesters. If the programme starts in the winter semester, the internship takes place between the 4th and 5th semesters. Our Career Services department will help you find a suitable company.

Melanie Damrow

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Leah Krug

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Specialists for psychology in business contexts

What kind of environment do employees need for their optimal development? And how can teams be led effectively?  The economy is one of the largest employers of business psychologists. For example, with their specialist knowledge of psychological and economic interrelationships, they play a major role in helping companies to better understand their customers and employees, and in establishing a good working atmosphere. As a bachelor student of “Business Psychology” at the CBS International Business School, you will acquire the basics of business administration and economics, strategic management and psychology. After graduating in Business Psychology, you can take on higher management positions in marketing, management consulting or human resources departments.

Sound knowledge of business administration as a professional basis

In our Business Psychology course you will acquire specialist knowledge for your international management career: During the first semesters you will be introduced step by step to the basics of financial accounting, business basics and microeconomics and will deepen this knowledge in relevant fields of application such as “market research” and “strategic and international management”. Other focal points include:

  • Media and Consumer Psychology
  • Personality Psychology and Management
  • Strategic and International Management
  • Marketing and Human Resource Management
  • Psychology and the Workplace

Focus on international careers

With our English-language bachelor programme, you can already set the course for your career in an international context: from the first semester onwards, you can learn a second foreign language or improve your Business-English skills. With our optional subject areas and courses, such as “International Human Resource Management” and “Global Supply Chain Management”, you also have the opportunity to specialise at an early stage so meeting the requirements of your prospective employer of choice. The 5th semester is reserved for your semester abroad at one of over 120 CBS partner universities worldwide, where you can further optimise your intercultural skills.

Business skills training for a confident appearance

Whether in a job interview or at an important final presentation – with convincing charisma and rhetoric you will always be successful in working life. A confident appearance is the sum of your experience and specific training courses in which you can improve your skills. At CBS, we offer the following business skills training courses:

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Your career opportunities with a degree in Business Psychology

The demand for academically trained business psychologists has risen sharply nowadays. Since they are the first point of contact concerning people’s behaviour in an economic context in companies, your skills and knowledge will be needed in all sectors, for example in the HR departments of companies, personnel service providers, personnel consultancies, marketing and advertising agencies, management consultancies, media companies, market-, opinion-, and trend-research companies, and the market research departments of companies.

Extensive advisory services

We support you in making your decision. In a non-binding study consultation, you can clear up any questions you may have concerning the course of the studies, application or financial aid. Or you can speak to us at an informational event. And to find out what studying at one of the best business schools in Germany feels like, come to a trial lecture or two.

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