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BUSINESS ECONOMICS
3 ECTS

  • Demand analysis & estimating demand
  • Supply and market equilibrium
  • Production economics
  • Cost analysis
  • Estimating cost functions and production functions
  • Economies of scale
  • Prices, output and strategy in different markets
  • Game theory models of oligopoly
  • Pricing techniques and analysis
  • Government regulation

EMPIRICAL RESEARCH METHODS
3 ECTS

  • Quantitative and qualitative methods
  • Development of a research question
  • Steps of research process
  • Methods of data collection
  • Sampling
  • Data analysis using statistical software programs (SPSS or R)
  • Writing a research report

STRATEGIC ANALYSIS AND MANAGEMENT
3 ECTS

  • Strategy making process and strategic reasoning
  • Cultural and institutional context of strategic management
  • Network-level strategies
  • Corporate development and configuration
  • Strategic change and corporate restructuring
  • Strategy evaluation and strategic controls

INNOVATION AND CHANGE MANAGEMENT
3 ECTS

  • Dynamics of innovation & their implications for change management
  • Individual creativity and invention
  • Corporate creativity & intrapreneuring
  • Technology management
  • Innovation and technology strategies
  • Managing innovations
  • Diffusion of innovations
  • Cultural differences in innovation capability
  • Contemporary trends in innovation management

CORPORATE SOCIAL RESPONSIBILITY
3 ECTS

  • Cornerstones of sustainable management
  • CSR as management approach
  • Practical approaches of organizational effectiveness
  • Tools for CSR implementation
  • CSR and financial performance
  • Life cycle assessment

CORPORATE GOVERNANCE
3 ECTS

  • Historical developments around the world
  • Directors and board structures in different parts of the world
  • Family business governance
  • Role of institutional investors
  • Corporate governance in mergers and acquisitions
  • Socially responsible investments
  • Corporate governance in different regions

CUSTOMER RELATIONSHIP MANAGEMENT
3 ECTS

  • Relationship marketing vs. Transactional marketing
  • Concept of the customer lifetime value
  • Market segmentation and the customer lifetime value
  • Marketing strategies in the field of CRM
  • Big data marketing and CRM
  • Multi-channel marketing and CRM
  • Efficiency and effectiveness of loyalty programs

SERVICE MARKETING
3 ECTS

  • Challenges that must be identified and addressed by companies
  • Developing effective service marketing strategies
  • The three-stage model of services
  • Balancing demand against productive capacity
  • Managing people in services marketing and improving service quality
  • Participation of the customer within the service production process

BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. If you decide for the English-Only-Track you will concentrate on deepening your English language skills.

ADVANCED INTERCULTURAL TEAM- AND SELF-MGMT.
2 ECTS

  • Cultural theories and models
  • The influence of culture on behaviour
  • Team typologies
  • Phases of team development
  • Trust and control
  • Emergence and avoidance of conflicts
  • Leadership verses management
  • Leadership styles

INTERNATIONAL ECONOMICS
3 ECTS

  • Globalization and income
  • Globalization and international trade
  • Trade and comparative advantage
  • Trade barriers and trade policy
  • Firm location, distance and transport costs
  • Currency crises and exchange rate policy
  • Financial crises, firms and the open economy

MANAGERIAL ACCOUNTING
3 ECTS

  • Managerial accounting and global business environment
  • Cost term, terms and classifications
  • Systems design: Job-order costing
  • Systems design: Process costing
  • Cost-volume-profit relationships
  • Sustainability and ethics in accounting decision making

BUSINESS ELECTIVE
3 ECTS

By choosing Business and Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. Typically you can choose from Business Electives like International Investment and Entrepreneurship. The Interdisciplinary Electives usually include subjects like International Law or Special Issues in Globalization.

INTERDISCIPLINARY ELECTIVE
3 ECTS

By choosing Business and Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. Typically you can choose from Business Electives like International Investment and Entrepreneurship. The Interdisciplinary Electives usually include subjects like International Law or Special Issues in Globalization.

CORPORATE DEVELOPMENT AND ORGANIZATIONAL DESIGN
3 ECTS

  • Organizations and organizational effectiveness
  • Organizational design
  • Management in organizational and ethical culture
  • Organization development and change
  • Change management in mergers and acquisitions
  • International aspects of organizational planning and development
  • Managing conflicts, power and politics

FUTURE DEVELOPMENT OF HRM AND LEADERSHIP
3 ECTS

  • Challenges for HRM in first world economies and their impact
  • Managing shifting values and diversity
  • Improving performance management and rewards
  • Becoming a learning organization / HR innovations
  • Reinventing organizations
  • Managing leadership in the 21st century

BUSINESS PROJECT
6 ECTS

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. If you decide for the English-Only-Track you will concentrate on deepening your English language skills.

INTERNATIONAL PROJECT MANAGEMENT
2 ECTS

  • Social competence
    (Communication, motivation, groups and team structures, leadership, conflict management)
  • Methodological competence
    (Structural aspects, time management, cost management, human resource management, creativity and problem solving)
  • Organisational competence
    (Quality management, documentation, risk management, project start and closure)

VALUE BASED MANAGEMENT
3 ECTS

  • Financial measurement of corporate strategies: the principles
  • Traditional value-based systems and their link with financial models
  • Cash flow return on investments (CFROI)
  • Customer life-time value
  • Corporate financial & compensation design

SUSTAINABLE SUPPLY CHAIN MANAGEMENT
3 ECTS

  • Defining a sustainable supply chain
  • Discussion of various theoretical concepts and their implications for sustainable supply chain management
  • Green marketing
  • Green logistics

BUSINESS ELECTIVE
3 ECTS

By choosing Business and Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. Typically you can choose from Business Electives like International Investment and Entrepreneurship. The Interdisciplinary Electives usually include subjects like International Law or Special Issues in Globalization.

INTERDISCIPLINARY ELECTIVE
3 ECTS

By choosing Business and Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. Typically you can choose from Business Electives like International Investment and Entrepreneurship. The Interdisciplinary Electives usually include subjects like International Law or Special Issues in Globalization.

GLOBAL FINANCE MANAGEMENT
3 ECTS

  • Foreign exchange and eurocurrency market
  • Foreign market entry and country risk management
  • Multinational capital structure and cost of capital
  • Real options and cross-border investment strategy
  • International capital markets

BUSINESS SIMULATION GAME
3 ECTS

MASTER THESIS TUTORIAL
2 ECTS

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. If you decide for the English-Only-Track you will concentrate on deepening your English language skills.

SKILLS ELECTIVE
2 ECTS

In the Soft Skills Courses you will improve your social, leadership and project management skills. Additionally to the courses in the first and second semester you can choose another one in the third semester. Decide for yourself which of your personal competences you want to push forward.

MASTER THESIS
24 ECTS

Das vierte Semester ist für das Verfassen Ihrer  Master Thesis vorgesehen. Dadurch haben Sie die Möglichkeit, parallel zu arbeiten oder ein Auslandssemester zu absolvieren.

In der Vorlesungsfreien Zeit zwischen dem 2. und 3. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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