Business Psychology and Management (M.Sc.)

Study language English Intake Fall Duration 4 semesters
ECTS 120 Type of study Full-time Qualification Master of Science
Semester abroad Optional Internship Integrated Campus Cologne | Mainz
Tuition (Cologne) 5.370 €* Tuition (Mainz) 5.070 €* Financing More info >>
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: Jan 2020.

Study Course Plan

Business Economics

  • Demand analysis & estimating demand
  • Supply and market equilibrium
  • Production economics
  • Estimating cost functions and production functions
  • Prices, output and strategy in different markets
  • Game theory models of oligopoly
  • Pricing techniques and analysis

Empirical Research Methods

  • Quantitative and qualitative methods
  • Development of a research question
  • Steps of research process
  • Methods of data collection
  • Data analysis using statistical software programs

Strategic Analysis & Management

  • Strategy making process and strategic reasoning
  • Advanced external environment analysis
  • Cultural and institutional context of strategic management
  • Corporate development and configuration
  • Strategic change and corporate restructuring
  • Strategy evaluation and strategic controls
  • Organizing for success

Innovation Management & Digital Transformation

  • Diagnosing the change context and leading the strategic change
  • Dynamics of innovation & their implications for change management
  • Individual creativity and invention
  • Creativity techniques
  • Corporate creativity & intrapreneuring
  • Innovation and technology strategies
  • Managing innovations
  • Open innovation
  • Diffusion of innovations
  • Cultural differences in innovation capability

Corporate Social Respon­sibility

  • Theories of corporate social responsibility
  • Cornerstones of sustainable management
  • CSR as management approach
  • Practical approaches of organizational effectiveness
  • Tools for CSR implementation
  • CSR and financial performance
  • How to communicate CSR

Corporate Governance

  • Historical developments around the world
  • Directors and board structures in different parts of the world
  • Family business governance
  • Role of institutional investors
  • Corporate governance in mergers and acquisitions
  • Corporate governance in different regions

General Psychology

Psychological Decision Making & Respon­sibility

Advanced Intercultural Team Leadership

Applied Qualitative Research

Language & Communication Skills

Psychology In Digital Leadership & Agile Management

Advertising Psychology & Sales Management

Market Research & Marketing Psychology

Business Project

Business Elective

International Economics

  • Globalization and income
  • Globalization and international trade
  • Trade and comparative advantage
  • Trade barriers and trade policy
  • Firm location, distance and transport costs
  • Currency crises and exchange rate policy
  • Financial crises, firms and the open economy

Applied Management Accounting

  • Systems design: Job-order costing
  • Systems design: Process costing
  • Cost-volume-profit relationships
  • Variable costing
  • Activity based costing to aid decision making
  • Sustainability and ethics in accounting decision making

International Project Management

Applied Quantitative Research

Language & Communication Skills

Work & Organisational Psychology

Human Resource Development & Coaching

Modern Trends Of Applied Business Psychology

Psychological Testing, Assessment & Statistics

Business Simulation Game

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

Business Elective

Master Thesis Tutorial

During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Skills Elective

Experimental Research

Language & Communication Skills

Master Thesis

During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

general business teaching units
programme specific teaching units
interdisciplinary competencies
elective area

A national or international internship – with a minimum duration of 8 weeks – is a mandatory part of the study programme. It is scheduled for the semester break from June till August. Our Career Service department will help you find a suitable company.

Kristina Behr

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Alexa Pfeiffer

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Three disciplines in a course of study in business psychology

It is not possible to predict or calculate how consumers will react in the economic cycle or how employees will react in change processes. Business psychologists play an important role in these questions due to their sound academic, interdisciplinary training: Firstly, they possess the psychological expertise to positively influence and steer employees or customers. Secondly, they have a deep understanding of business administration, which helps them to shape change processes in the organisational structure in a sustainable way. Thirdly, their management know-how enables them to manage internal restructuring particularly efficiently. Business psychology and management are essential for a sustainably growing company.

A Master’s degree in Business Psychology and Management qualifies you for high-level management positions in marketing, advertising and strategy as well as in leadership and human resources.

Start an international career with a Master’s degree in Business Psychology

Our Master of Science programme “Business Psychology and Management” is one of the few programmes in Germany that offers the professional orientation of business psychology in English. It has been specially tailored to the requirements of executives in international companies: Students not only receive excellent professional training, but also qualify in the areas of self-, project and team management, international project management and reflected leadership behaviour.

Advanced seminars in strategic management

In the first semesters you will focus mainly on topics from strategic management and international business, which will be conveyed in a practice-oriented manner using various case studies. These include seminars and lectures such as:

  • Innovation Management and Digital Transformation
  • Strategic Analysis and Management
  • International Economics
  • Applied Management Accounting

Psychological expertise for business and management

Starting in the second semester, the focus will change to business psychology research on customers and digital business: In courses such as “Advertising Psychology & Sales Management” or “Market Research & Marketing Psychology”, you will learn how you can better understand and positively influence the purchasing decision processes of customers using psychological analysis methods. Further courses with an emphasis on business psychology await you:

  • Psychology in Digital Leadership & Agile Management
  • Work and Organisational Psychology
  • Human Resource Development and Coaching
  • Modern Trends of Applied Business Psychology

Practical and diverse: Master’s in Business Psychology and Management

During your business psychology master’s degree, you will gain important practical experience within the context of our business projects, where you will work together with business partners on real or realistic business cases, aswell as during an eight-week internship at home and abroad. If you wish, you can write your Master Thesis in the fourth semester as a project in a company of your choice.

The Business Psychology Master as the kick-off for your management career

A Master of Science degree in Business Psychology and Management offers you numerous career opportunities in international companies – whether as a freelance consultant or as an employee in middle and upper management. Alumni of a Master of Business Psychology with a focus on management will find employment:

  • in recruiting, personnel selection and aptitude diagnostics
  • in people team management
  • in personnel and organisational development
  • in coaching
  • in strategy consulting
  • in marketing management
  • in communication and advertising management
  • in agile or change management
  • in market and opinion research

As a further option, a doctoral programme in this subject area at our university is open to you following your master’s degree in business psychology.

Advice for you

Benefit from a personal study consultation, a trial lecture or visit us at one of our info evenings or study information days.

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