Business Psychology and Management (M.Sc.)

Study language English Intake Fall Duration 4 semesters
ECTS 120 Type of study Full-time Qualification Master of Science
Semester abroad Optional Internship Integrated Campus Cologne | Mainz
Tuition (Cologne) 5.370 €* Tuition (Mainz) 5.070 €* Financing More info >>
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: Jan 2020.

Study Course Plan

Business Economics
3 ECTS

  • Demand analysis & estimating demand
  • Supply and market equilibrium
  • Production economics
  • Estimating cost functions and production functions
  • Prices, output and strategy in different markets
  • Game theory models of oligopoly
  • Pricing techniques and analysis

Empirical Research Methods
3 ECTS

  • Quantitative and qualitative methods
  • Development of a research question
  • Steps of research process
  • Methods of data collection
  • Data analysis using statistical software programs

Strategic Analysis & Management
3 ECTS

  • Strategy making process and strategic reasoning
  • Advanced external environment analysis
  • Cultural and institutional context of strategic management
  • Corporate development and configuration
  • Strategic change and corporate restructuring
  • Strategy evaluation and strategic controls
  • Organizing for success

Innovation Management & Digital Transformation
3 ECTS

  • Diagnosing the change context and leading the strategic change
  • Dynamics of innovation & their implications for change management
  • Individual creativity and invention
  • Creativity techniques
  • Corporate creativity & intrapreneuring
  • Innovation and technology strategies
  • Managing innovations
  • Open innovation
  • Diffusion of innovations
  • Cultural differences in innovation capability

Corporate Social Respon­sibility
3 ECTS

  • Theories of corporate social responsibility
  • Cornerstones of sustainable management
  • CSR as management approach
  • Practical approaches of organizational effectiveness
  • Tools for CSR implementation
  • CSR and financial performance
  • How to communicate CSR

Corporate Governance
3 ECTS

  • Historical developments around the world
  • Directors and board structures in different parts of the world
  • Family business governance
  • Role of institutional investors
  • Corporate governance in mergers and acquisitions
  • Corporate governance in different regions

General Psychology
3 ECTS

  • Foundations of Psychology
  • Perception, Attention, Cognitions, Thinking, Awareness, Ideas, Emotions, Motivation, Memory, Intelligence, Self-concept
  • Memory structures and memory processes
  • Heuristics as a special form of social information processing
  • Overview of business psychology topics
  • Overview of research methods

Psychological Decision Making & Respon­sibility
3 ECTS

  • Conducting psychological interviews
  • Psychological negotiation techniques
  • Crisis and conflict counselling
  • Phases of escalation
  • Phase-specific intervention
  • Decision-based management: managerial decisions from a psychological point of view

Advanced Intercultural Team Leadership
2 ECTS

In these soft skill courses your social and leadership skills are trained. In this course the focus is on:

  • Cultural theories and models
  • The influence of culture on behaviour
  • Team typologies
  • Phases of team development
  • Trust and control
  • Emergence and avoidance of conflicts
  • Leadership verses management
  • The impact of leadership behaviour on teams

Applied Qualitative Research
2 ECTS

  • Differentiation between qualitative and quantitative research
  • Designs of qualitative research
  • Data collection methods
  • Processes of data preparation
  • Data evaluation criteria

Language & Communication Skills
2 ECTS

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

International Economics
3 ECTS

  • The global economy
  • Globalization and income
  • Globalization and international trade
  • Trade and comparative advantage
  • Trade barriers and trade policy
  • Firm location, distance and transport costs
  • Currency crises and exchange rate policy
  • Financial crises, firms and the open economy

Applied Management Accounting
3 ECTS

  • Managerial accounting and global business environment
  • Cost term, terms and classifications
  • Systems design: Job-order costing
  • Systems design: Process costing
  • Cost behavior: analysis and use
  • Cost-volume-profit relationships
  • Activity based costing to aid decision making

Business Elective
3 ECTS

In these elective courses you can expand your specialist knowledge according to your individual interests. There is a choice of courses such as “Pricing”, “Branding”, “Leadership”, “Entrepreneurship”, “International Investment”, “Risk Management” oder “Portfolio Management”.

Psychology In Digital Leadership & Agile Management
3 ECTS

  • Leadership Theories
  • Theoretical concepts for communication with employees
  • Methods of agile management
  • Technological development effecting leadership
  • Instruments and methods of digital leadership

Advertising Psychology & Sales Management
3 ECTS

  • advertising and advertising impact
  • Targets of advertising
  • Information processing of advertising
  • Emotional effects
  • Applying psychology to advertising and marketing
  • Implicit associations and attitudes as well as their measurement
  • Subliminal influencing
  • Intra- and interpersonal influences on attitudes, preferences and behaviour
  • Psychological principles of conscious and unconscious decisions

Market Research & Marketing Psychology
3 ECTS

  • Introduction to market research in the consumer goods sector
  • Phases and methods of market research and buyer behaviour
  • Selected methods of data acquisition, data preparation and data analysis various types of market research studies
  • Special benefit potential of data scanning for market research and buyer behaviour research
  • Different methods of data scanning acquisition
  • Market research activities

Business Project
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

Project and Change Management
2 ECTS

  • Basic competence (Project specifications, project goals and evaluation, project phases and cycles, project norms and rules)
  • Social competence (Communication, motivation, groups and team structures, leadership, conflict management)
  • Methodological competence  (Structural   aspects,  time   management,   cost management, human resource management, creativity and problem solving).
  • Organisational competence (Quality management, documentation, risk management, project start and closure).

Applied Quantitative Research
2 ECTS

  • Strengths and weaknesses of quantitative research
  • Criteria of Measurement Quality (Reliability, Validity, Objectivity)
  • Levels of Measurement (nominal, ordinal, interval, ratio)
  • Scales of Measurement (e.g. Likert, Guttman, semantic differential…)
  • The logic of sampling (populations and sampling frames)
  • Obtaining quantitative data (observation studies and survey research)
  • Questionnaire construction and interview techniques

Language & Communication Skills
2 ECTS

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

Work & Organisational Psychology
3 ECTS

  • Models of labour practices
  • Work analysis and evaluation
  • Job design
  • Work motivation, satisfaction and performance
  • Complaints management
  • Self-management: definition and techniques
  • Selected examples of work and organisational psychology in professional practice

Human Resource Development & Coaching
3 ECTS

  • Performance appraisal
  • Human resources development
  • Needs analysis and various forms of training and personnel development
  • Transfer and evaluation of personnel development measures
  • International posting
  • Employee appraisals and target agreement
  • Customer orientation
  • Social skills
  • Development of coaching

Business Elective
3 ECTS

In these elective courses you can expand your specialist knowledge according to your individual interests. There is a choice of courses such as “Pricing”, “Branding”, “Leadership”, “Entrepreneurship”, “International Investment”, “Risk Management” oder “Portfolio Management”.

Modern Trends Of Applied Business Psychology
3 ECTS

  • Aptitude diagnostics and personnel selection
  • Recruiting / recruitainment
  • Shared economy
  • SMART working
  • Talent management
  • Performance management
  • Diversity management
  • Leadership in virtual teams

Psychological Testing, Assessment & Statistics
3 ECTS

  • Methods of data collection
  • Descriptive data analysis: proportions, frequency distributions
  • Correlation tin order to calculate relationships
  • Inferential statistical statements on context and difference hypotheses
  • Differences between groups: t-test and analysis of variance
  • Test procedures for nominal or ordinal scaled data
  • Effect sizes
  • The concept of test strength

Business Simulation Game
3 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

Master Thesis Tutorial
2 ECTS

During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Skills Elective
2 ECTS

In courses such as “Advanced Intercutural Team Leadership” or “Project and Change Management” your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Experimental Research
2 ECTS

  • Psychological experimentation as an application of the scientific method
  • Identifying the problem and defining the research question
  • Formulating a testable hypothesis
  • Operationalisation of the dependent and independent variable
  • Planning and conducting an experiment
  • Choosing the right experimental plan (experimental and quasi-experimental)
  • Different experimental designs (e.g. randomized or matched groups; factorial designs; within or between subject designs, …)

Language & Communication Skills
2 ECTS

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

Master Thesis
24 ECTS

During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

General business teaching units
Programme specific teaching units
Interdisciplinary competencies
Elective area

A national or international internship – with a minimum duration of 8 weeks – is a mandatory part of the study programme. It is scheduled for the semester break from June till August. Our Career Service department will help you find a suitable company.

Kristina Behr

+49 (0) 221 93 18 09-31

Alexa Pfeiffer

+49 (0)6131 88055 31

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Three disciplines in a course of study in business psychology

It is not possible to predict or calculate how consumers will react in the economic cycle or how employees will react in change processes. Business psychologists play an important role in these questions due to their sound academic, interdisciplinary training: Firstly, they possess the psychological expertise to positively influence and steer employees or customers. Secondly, they have a deep understanding of business administration, which helps them to shape change processes in the organisational structure in a sustainable way. Thirdly, their management know-how enables them to manage internal restructuring particularly efficiently. Business psychology and management are essential for a sustainably growing company.

A Master’s degree in Business Psychology and Management qualifies you for high-level management positions in marketing, advertising and strategy as well as in leadership and human resources.

Start an international career with a Master’s degree in Business Psychology

Our Master of Science programme “Business Psychology and Management” is one of the few programmes in Germany that offers the professional orientation of business psychology in English. It has been specially tailored to the requirements of executives in international companies: Students not only receive excellent professional training, but also qualify in the areas of self-, project and team management, international project management and reflected leadership behaviour.

Advanced seminars in strategic management

In the first semesters you will focus mainly on topics from strategic management and international business, which will be conveyed in a practice-oriented manner using various case studies. These include seminars and lectures such as:

  • Innovation Management and Digital Transformation
  • Strategic Analysis and Management
  • International Economics
  • Applied Management Accounting

Psychological expertise for business and management

Starting in the second semester, the focus will change to business psychology research on customers and digital business: In courses such as “Advertising Psychology & Sales Management” or “Market Research & Marketing Psychology”, you will learn how you can better understand and positively influence the purchasing decision processes of customers using psychological analysis methods. Further courses with an emphasis on business psychology await you:

  • Psychology in Digital Leadership & Agile Management
  • Work and Organisational Psychology
  • Human Resource Development and Coaching
  • Modern Trends of Applied Business Psychology

Practical and diverse: Master’s in Business Psychology and Management

During your business psychology master’s degree, you will gain important practical experience within the context of our business projects, where you will work together with business partners on real or realistic business cases, aswell as during an eight-week internship at home and abroad. If you wish, you can write your Master Thesis in the fourth semester as a project in a company of your choice.

The Business Psychology Master as the kick-off for your management career

A Master of Science degree in Business Psychology and Management offers you numerous career opportunities in international companies – whether as a freelance consultant or as an employee in middle and upper management. Alumni of a Master of Business Psychology with a focus on management will find employment:

  • in recruiting, personnel selection and aptitude diagnostics
  • in people team management
  • in personnel and organisational development
  • in coaching
  • in strategy consulting
  • in marketing management
  • in communication and advertising management
  • in agile or change management
  • in market and opinion research

As a further option, a doctoral programme in this subject area at our university is open to you following your master’s degree in business psychology.

Advice for you

Benefit from a personal study consultation, a trial lecture or visit us at one of our info evenings or study information days.

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