Business Psychology (B.Sc.)

Vorlesungssprache Englisch Studienstart Spring & Fall Dauer 6 Semester
ECTS 180 Studienform Vollzeit Abschluss Bachelor of Science
Auslandssemester integriert Praktikum integriert Campus Köln | Mainz
Gebühren (Köln) 895 €* Gebühren (Mainz) 845 €* Finanzierung Mehr dazu >>
*Die angezeigten Preise verstehen sich als monatliche Gebühr. Stand: Januar 2020.

Studienverlaufsplan

BUSINESS OPERATIONS
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

BUSINESS LAW
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Safeguarding creditors’ rights
  • Forms of business organizations

MATHEMATICS
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of Derivatives
  • Understanding Differential Equations
  • Applications of Differential Equations
  • Understanding Logarithms
  • Applications of Logarithms

STATISTICS
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

FINANCIAL ACCOUNTING
3 ECTS

  • The purpose of accounting
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

APPLIED FINANCIAL ACCOUNTING
3 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

INTRO­DUCTION TO BUSINESS PSYCHOLOGY
3 ECTS

  • Historical perspectives
  • Development of different approaches
  • Biology & sensation
  • Cognition and states of consciousness
  • Conditioning and learning
  • Language and intelligence
  • Constructed realities

GENERAL PSYCHOLOGY AND RESEARCH METHODS
3 ECTS

  • Motivated behaviours
  • Disorders
  • Therapy
  • Research methodology and psychology
  • Characteristics of the scientific method
  • Framework and ethical issues

ACADEMIC BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

ELECTIVE LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

SCIENTIFIC WORKING AND STUDY SKILLS
2 ECTS

MICROECONOMICS
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

APPLIED MICROECONOMICS
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

MARKETING
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment
  • Marketing Environment
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments
  • Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment

MARKET RESEARCH
3 ECTS

  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Report preparation and presentation

COST ACCOUNTING
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costing
  • Overhead analysis sheet
  • Concepts of relevant cost and revenue

PERSONALITY PSYCHOLOGY
3 ECTS

  • Historical overview of personal psychology
  • Theories of personality (modern vs. classic)
  • Humanistic Theories
  • Psychodynamic Theories
  • Social-Cognitive Theories
  • Measurement of Personality

NEUROPSYCHOLOGY AND BIOLOGICAL PSYCHOLOGY
3 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

ACADEMIC BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

ELECTIVE LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

RHETORIC AND PRESENTATION
2 ECTS

MACROECONOMICS
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

APPLIED MACROECONOMICS
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

STRATEGIC MANAGEMENT
3 ECTS

  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Basic corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • International market entry modes
  • Mergers, acquisitions and alliances
  • Strategic entrepreneurship and innovation
  • Organizational structure and controls
  • Social Responsibility and Ethics of Strategic Management

INTER­NATIONAL MANAGEMENT
3 ECTS

  • Institutions governing competition
  • Formal and informal institutions
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • New approaches in International Management (Born Global, QRC, …)
  • Networks and innovation
  • Managing people in multinational enterprises
  • Leadership and management behaviour in multinational companies

INTRODUCTION TO SOCIAL SCIENCE
3 ECTS

  • Social sciences and its methods
  • Individual and society
  • Human behaviour and organisation
  • Development of civilisations
  • Culture and the individual
  • Decision making and power
  • Politics and society
  • Social and political institutions
  • Economics and society
  • Global issues

EMPIRICAL SOCIAL RESEARCH
3 ECTS

  • Theory and hypotheses
  • Qualitative method
  • Quantitative method
  • Research designs
  • Data collection methods
  • Correlation and Causality
  • Sampling
  • Data collection
  • Coding
  • Ethics

SOCIAL PSYCHOLOGY AND THE WORKPLACE
3 ECTS

  • Social identity
  • Social influence
  • Social perception and resulting causal attribution
  • Groups
  • Group norms and behaviour
  • Conformity and “Groupthink”
  • Interaction and conflict
  • Symbols and categorization

ORGANISATIONAL PSYCHOLOGY
3 ECTS

  • History of organisational psychology
  • Individual decision making
  • Conflict management
  • Attitudes, values, job satisfaction and commitment
  • Motivation theories and organisational applications
  • Effective teams
  • Leadership and management style
  • Power and politics
  • Organisational change and development

ELECTIVE LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

SKILL ELECTIVES
2 ECTS

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

BUSINESS ELECTIVE 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS ELECTIVE 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

EXPERIMENTAL PSYCHOLOGY
3 ECTS

PSYCHOLOGICAL TESTING AND ASSESMENT
3 ECTS

MEDIA PSYCHOLOGY
3 ECTS

  • Election and utilization of media
  • Forms of communication
  • Media & society
  • Historical overview and economic issues
  • Different genres of media and their underlying psychology
  • Psychological implications for politics
  • Stereotypes and prejudices caused by media
  • Media socialisation and media competency
  • Utilization of media by and effect on children
  • Usability: optimization of user interfaces

CONSUMER PSYCHOLOGY
3 ECTS

  • Advertisement and buying behaviour
  • Initiation of buying behaviour
  • Automatic information processing
  • Associations and context effects
  • Consistency and reactance
  • Evaluation and satisfaction
  • Attitudes and lasting change of attitudes
  • Advertisement Design
  • Measurement and Limitations of market research
  • Opportunities and challenges of consumer psychology

ELECTIVE LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

BUSINESS AND SOCIETY
2 ECTS

SEMESTER ABROAD
25 ECTS

Students spend their fifth semester abroad at one of our many distinguished partner universities. The CBS International Office helps students to find the right university, prepare their application and select suitable courses ahead of time.

BACHELOR THESIS
12 ECTS

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

BACHELOR THESIS TUTORIAL
1 ECTS

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

PSYCHOLOGY IN DIGITAL BUSINESS
3 ECTS

  • Psychology of digitalisation
  • Digitalisation and decision making process
  • Digitalisation and emotions
  • Leadership in virtual teams
  • Artificial intelligence
  • Augmented reality
  • Digitalisation and communication
  • Digitalisation and health care management
  • Digital Recruiting and E Coaching/Learning
  • Online Marketing and social media
  • Psychology in digital HR M anagement
  • Digital customer service
  • Digital learning in a business context
  • Business models in dig ital business
  • Digital Retail Management
  • Big Data Management
  • Cyberpsychology

APPLIED BUSINESS PSYCHOLOGY
3 ECTS

Due to the workshop nature of this course, plus the fact that it deals with current trends, the contents of the course might change, in relation to the new trends and developments in business psychology.

  • Specific current problem areas where psychology is applied:
  • Job Involvement and Burnout
  • Gender study: psychological well-being of working men and working women
  • Work-Life-Balance
  • Aptitude Testing and selection process
  • Appraisal and reward
  • Training and measurement of training
  • Intercultural Management

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

SKILL ELECTIVES
2 ECTS

Allgemeine wirtschaftswissenschaftliche Inhalte
Programmspezifische Lehrinhalte
Überfachliche Kompetenzen
Wahlbereich

In der vorlesungsfreien Zeit zwischen dem 5. und 6. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum (10 ECTS) in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

Melanie Damrow

+49 (0) 221 931809-31

Leah Krug

+49 (0) 6131 88055-31

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Spezialisten für Psychologie im Wirtschaftskontext

Welche Rahmenbedingungen benötigen Mitarbeiter, um sich optimal weiterzuentwickeln? Und wie können Teams effektiv geführt werden?  Die Wirtschaft stellt einen der größte Arbeitgeber für Wirtschaftspsychologen dar. Hier tragen sie mit ihrem Fachwissen über psychologische und wirtschaftliche Zusammenhänge beispielsweise einen großen Anteil daran, dass die Unternehmen ihre Kunden und Mitarbeiter besser verstehen und ein gutes Betriebsklima etabliert wird. Als Bachelor-Studierender der Business Psychology an der CBS International Business School erwerben Sie die Grundlagen der Betriebswirtschaft- und Volkswirtschaftslehre, des strategischen Managements sowie der Psychologie. Nach Ihrem Studium Business Psychology können Sie höhere Managementpositionen u. a. im Marketing, in Unternehmensberatungen oder in Personalabteilungen übernehmen.

Fundierte BWL-Kenntnisse als fachliche Basis

In unserem Business-Psychology-Studium erwerben Sie das Spezialwissen für Ihre internationale Management-Karriere: Während der ersten Semester werden Sie schrittweise in die Grundlagen des Financial Accounting, der Business Basics und der Microeconomics eingeführt und vertiefen dieses Wissen in marktrelevanten Anwendungsfeldern, wie Market Research und Strategic and International Management. Zu den weiteren Schwerpunkten zählen:

  • Media and Consumer Psychology
  • Personality Psychology and Management
  • Strategic and International Management
  • Marketing and Human Resource Management
  • Psychology and the Workplace

Internationale Karriere im Fokus

Mit unserem englischsprachigen Bachelor-Studienprogramm stellen Sie schon heute die Weichen für Ihre Karriere im internationalen Kontext: So können Sie ab dem ersten Semester eine zweite Fremdsprache lernen oder Ihre Business-English-Kenntnisse ausbauen. Mit unserem Wahlfachbereich und Lehrveranstaltungen, wie International Human Resource Management und Global Supply Chain Management, haben Sie zudem die Möglichkeit, sich frühzeitig auf die Anforderungen Ihres Wunscharbeitgebers zu spezialisieren. Das 5. Semester ist Ihrem Auslandssemester an einer von über 120 CBS-Partnerhochschulen weltweit vorbehalten, in dem Sie Ihre interkulturellen Kompetenzen weiter optimieren.

Business-Skills-Trainings für einen souveränen Auftritt

Ob im Bewerbungsgespräch oder bei einer wichtigen Abschlusspräsentation – mit einer überzeugenden Ausstrahlung und Rhetorik werden Sie im Arbeitsleben stets erfolgreich sein. Ein souveränes Auftreten ist dabei die Summe aus Ihren Erfahrungen und gezielten Trainings, in denen Sie Ihre Fähigkeiten verbessern können. An der CBS bieten wir Ihnen dafür folgende Business-Skills-Trainings an:

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Ihre Karrierechancen mit einem Abschluss in „Business Psychology“

Der Bedarf an akademisch fundiert ausgebildeten Wirtschaftspsychologen ist inzwischen stark angestiegen. Da sie die ersten Ansprechpartner für das Verhalten von Menschen im wirtschaftlichen Kontext in Unternehmen sind, werden Ihre Fähigkeiten und Kenntnisse in allen Branchen benötigt, beispielsweise in Personalabteilungen von Unternehmen, Personaldienstleister, Personalberatungen, Marketing- und Werbeagenturen, Unternehmensberatungen, Medienunternehmen, Markt-, Meinungs- und Trendforschungsunternehmen, Marktforschungsabteilungen von Unternehmen.

NC-frei Business Psychology studieren

Um ein Bachelor-Studium in Business Psychology aufzunehmen, benötigen Sie als Zulassungsvoraussetzung einen Abschluss der allgemeinen Hochschulreife oder die volle Fachhochschulreife. Gleichwertige Abschlüsse ausländischer Schulen werden nach einer Prüfung durch unser Admission Office ebenfalls anerkannt. Ihre Eignung für das Bachelor-Studium in Business Psychology stellen wir während eines Assessment Days am CBS Campus fest.

Umfangreiche Beratungsangebote rund um den Bachelor of Science Business Psychology

Sie benötigen Unterstützung bei Ihrer Entscheidungsfindung zum Studium Wirtschaftspsychologie oder einem der anderen CBS-Studiengänge? Bei einer unverbindlichen Studienberatung der CBS International Business School klären Sie Ihre Fragen zum Studienablauf, zur Bewerbung oder zu den Finanzierungshilfen. Auch bei einer Infoveranstaltung können Sie die CBS-Studienberater treffen und Ihre Fragen persönlich ansprechen. Wie sich das Studium an einer der besten Wirtschaftshochschulen Deutschlands praktisch gestaltet, erfahren Sie beim Besuch von Lehrveranstaltungen im Rahmen eines Schnupperstudiums. Ob Bachelor oder Master, Vollzeit oder berufsbegleitend studieren – das Business Psychology Studium bereitet Sie auf Ihre Karriere in der Wirtschaft optimal vor.

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