Digital Marketing Certificate

E-Learning Certificate Programme:
Digital Marketing Manager

Knowledge of digital marketing has become essential for marketing departments and agencies. Not only large, but also small and medium-sized companies are now aware that knowledge of content strategy development and cross-channel content optimisation, social media marketing and social media monitoring, search engine marketing and data-driven marketing is essential for their own competitiveness. Increasingly important is also the development and integration of chatbots.

Target group

The Digital Marketing Manager e-Learning Certificate Programme is designed for those interested in a career in strategic marketing, content marketing, social media marketing/ social media monitoring, search engine marketing and data-driven marketing, or who wish to further educate themselves as marketing managers. The programme is designed to immerse you in the field of digital marketing and to learn about strategies as well as practical techniques and tools. Marketing experience is an advantage, but not a must, as the programme is also aimed at managers from the fields of business development, sales and corporate communications. In addition, the certificate programme is relevant for managers who want to make decisions regarding digital marketing strategies in their companies, including personnel decisions.

The Digital Marketing Manager Certificate Programme in five subject areas:

1 Study booklet: Introduction to Digital Marketing and the Development of Digital Marketing Strategies

5 long videos

  1. Introduction to Digital Marketing
  2. How to create Snack Content
  3. Posting Snacks
  4. Highlight Snacks
  5. Campaign Structure of Snack Contents

Certificate: Introduction to Digital Marketing and the Development of Digital Marketing Strategies

Price: 790.00 Euro (includes VAT)

1 Study booklet: Digital Marketing Techniques and Tools

9 long videos

  1. Content Marketing
  2. Content Management Systems (CMS)
  3. Opportunities for SEO Marketing
  4. Social Media Marketing in Online Publishing
  5. Affiliate Marketing: Techniques, Actors, and Costs
  6. Email Marketing I
  7. Email Marketing II
  8. Google Analytics Practice I
  9. Google Analytics Practice II

Certificate: Digital Marketing Techniques and Tools

Price: 790.00 Euro (includes VAT)

1 Study booklet: Hands-on SEM: Development and Implementation of a Search Engine Marketing Strategy

8 long videos

  1. Introduction: Search Engine Marketing (SEM)
  2. SEO Part 1: Theory
  3. SEO Part 2: Off-Page Optimisation
  4. Free SEO Tools part 1
  5. Free SEO Tools part 2
  6. SEA Basics & Online Advertising with Google Ads
  7. Google Ads – Theory
  8. Google Ads – Practice

Certificate: Hands-on SEM: Development and Implementation of a Search Engine Marketing Strategy

Price: 790.00 Euro (includes VAT)

1 Study booklet: Web Analytics and Social Media Monitoring

4 long videos

  1. Big Data
  2. Google Analytics
  3. Brandwatch
  4. Free Analysis Tools

Certificate: Web Analytics and Social Media Monitoring – approaches and tools

Price: 790.00 Euro (includes VAT)

1 Study booklet: Chatbots and Conversational Design

Certificate: Chatbots and Dialogue Design

Price: 395.00 Euro (includes VAT)

31.2 Days full-time

The contents of all above mentioned 5 subject areas 

Certificate: Digital Marketing Manager

Price: 2995.00 Euro (includes VAT)

The subject areas 1-4 include study booklets and long videos. The subject area 5 “Chatbots and Conversational“ design consists of a study booklet.

People who are only interested in a certificate of participation do not have to take a final examination. For a certificate of participation, it is sufficient to read all the contents, watch the videos and answer the multiple-choice quizzes. To receive a certificate of achievement, it is necessary to pass the multiple-choice final examination of the respective topic block. Certificates of participation and proof of achievement can be obtained both for the individual subject blocks and for the entire programme. If a person successfully completes all subject blocks of the certificate programme, the Cologne Business School certifies the successful person as “Digital Marketing Manager”.

The essay questions in the study booklets can be completed on a voluntary basis and can be checked by yourself on the basis of the answer suggestions given.

Request registration form to be sent by mail!

The Digital Marketing Certificate Program can currently only be offered to customers with residence in Germany. The program contents can be booked both in English and in German. Please note the program’s general study conditions and the revocation form. Please use the form below to request the registration form to be sent to you per mail.

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