Digital Marketing Manager Certificate Course
Master digital strategies, optimise content, and drive business success in the digital age.
Digital Marketing Certificate Course: Become a Digital Marketing Manager
In today’s competitive business landscape, digital marketing expertise has become indispensable for both corporate marketing teams and agencies. From large enterprises to small and medium-sized businesses, companies now recognise the critical role of content strategy, cross-channel optimisation, social media marketing and monitoring, search engine marketing, and data-driven marketing in maintaining their competitive edge. Additionally, chatbot development and integration are becoming increasingly important for digital engagement and customer interaction.
Who Should Enroll?
The Digital Marketing Manager e-Learning Certificate Programme is designed for professionals looking to advance in strategic marketing, content marketing, social media management, search engine marketing, and data-driven marketing. Whether you’re an aspiring marketing specialist or a seasoned professional seeking to expand your expertise, this programme provides a comprehensive deep dive into digital marketing strategies, tools, and best practices.
Ideal participants include:
- Marketing managers looking to enhance their digital skills
- Business development, sales, and corporate communications professionals seeking cross-functional marketing knowledge
- Decision-makers who want to strategically implement digital marketing within their companies, including hiring and team management
- Individuals looking to build a career in digital marketing without prior extensive experience—marketing background is helpful but not required
Gain hands-on knowledge, master industry-leading tools, and future-proof your marketing career with CBS’s Digital Marketing Manager Certificate Programme.
The Digital Marketing Manager Certificate Course in five subject areas:
Subject area 1: Introduction to Digital Marketing and the Development of Digital Marketing Strategies
Themenblock 2: Techniken und Werkzeuge des digitalen Marketing
Themenblock 3: Hands-on SEM: Entwicklung und Umsetzung einer Suchmaschinenmarketing-Strategie
Themenblock 4: Web Analytics und Social Media Monitoring – Ansätze und Werkzeuge
Themenblock 5: Chatbots und Dialogdesign
Subject area 2: Digital Marketing Techniques and Tools
The Individual Topic Blocks Include Study Booklets, Long and Short Videos
The subject areas 1-4 include study booklets and long videos. The subject area 5 “Chatbots and Conversational“ design consists of a study booklet.
People who are only interested in a certificate of participation do not have to take a final examination. For a certificate of participation, it is sufficient to read all the contents, watch the videos and answer the multiple-choice quizzes. To receive a certificate of achievement, it is necessary to pass the multiple-choice final examination of the respective topic block. Certificates of participation and proof of achievement can be obtained both for the individual subject blocks and for the entire programme. If a person successfully completes all subject blocks of the certificate programme, the Cologne Business School certifies the successful person as “Digital Marketing Manager”.
The essay questions in the study booklets can be completed on a voluntary basis and can be checked by yourself on the basis of the answer suggestions given.
Why CBS University of Applied Sciences?
Our key benefits at a glance: Practice-oriented study programs, personal support and close corporate partnerships. With future-oriented content in economy, Social, pedagogy and health We will optimally prepare you for a successful career.
Request registration form to be sent by mail!
The Digital Marketing Manager Certificate Program can currently only be offered to customers with residence in Germany. The program contents can be booked both in English and in German. Please note the program’s general study conditions and the revocation form. Please use the form below to request the registration form to be sent to you by mail.
Any questions? We're here to help
Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation—online or in person—for tailored, non-binding guidance on finding the right study program for you.
