Knowledge of digital marketing has become essential for marketing departments and agencies. Not only large, but also small and medium-sized companies are now aware that knowledge of content strategy development and cross-channel content optimisation, social media marketing and social media monitoring, search engine marketing and data-driven marketing is essential for their own competitiveness. Increasingly important is also the development and integration of chatbots.
The Digital Marketing Manager e-Learning Certificate Programme is designed for those interested in a career in strategic marketing, content marketing, social media marketing/ social media monitoring, search engine marketing and data-driven marketing, or who wish to further educate themselves as marketing managers. The programme is designed to immerse you in the field of digital marketing and to learn about strategies as well as practical techniques and tools. Marketing experience is an advantage, but not a must, as the programme is also aimed at managers from the fields of business development, sales and corporate communications. In addition, the certificate programme is relevant for managers who want to make decisions regarding digital marketing strategies in their companies, including personnel decisions.
► 1 Study booklet: Introduction to Digital Marketing and the Development of Digital Marketing Strategies
► 5 long videos
► Certificate: Introduction to Digital Marketing and the Development of Digital Marketing Strategies
► Price: 790.00 Euro (includes VAT)
► 1 Study booklet: Digital Marketing Techniques and Tools
► 9 long videos
► Certificate: Digital Marketing Techniques and Tools
► Price: 790.00 Euro (includes VAT)
► 1 Study booklet: Hands-on SEM: Development and Implementation of a Search Engine Marketing Strategy
► 8 long videos
► Certificate: Hands-on SEM: Development and Implementation of a Search Engine Marketing Strategy
► Price: 790.00 Euro (includes VAT)
► 1 Study booklet: Web Analytics and Social Media Monitoring
► 4 long videos
► Certificate: Web Analytics and Social Media Monitoring – approaches and tools
► Price: 790.00 Euro (includes VAT)
► 1 Study booklet: Chatbots and Conversational Design
► Certificate: Chatbots and Dialogue Design
► Price: 395.00 Euro (includes VAT)
31.2 Days full-time
► The contents of all above mentioned 5 subject areas
► Certificate: Digital Marketing Manager
► Price: 2995.00 Euro (includes VAT)
The subject areas 1-4 include study booklets and long videos. The subject area 5 “Chatbots and Conversational“ design consists of a study booklet.
People who are only interested in a certificate of participation do not have to take a final examination. For a certificate of participation, it is sufficient to read all the contents, watch the videos and answer the multiple-choice quizzes. To receive a certificate of achievement, it is necessary to pass the multiple-choice final examination of the respective topic block. Certificates of participation and proof of achievement can be obtained both for the individual subject blocks and for the entire programme. If a person successfully completes all subject blocks of the certificate programme, the Cologne Business School certifies the successful person as “Digital Marketing Manager”.
The essay questions in the study booklets can be completed on a voluntary basis and can be checked by yourself on the basis of the answer suggestions given.
The Digital Marketing Certificate Program can currently only be offered to customers with residence in Germany. The program contents can be booked both in English and in German. Please note the program’s general study conditions and the revocation form. Please use the form below to request the registration form to be sent to you per mail.
