At a glance
| Study language | English | Intake | Fall | Duration | 4 Semesters |
| ECTS | 120 | Type of study | Full-Time | Qualification | Master of Arts |
| Semester abroad | Optional | Internship | Integrated | Campus | Cologne |
| Tuition (Cologne) | 5.310 €* | Financing | More info >> |
Business Economics
3 ECTS
Empirical Research Methods
3 ECTS
Strategic Analysis & Management
3 ECTS
Innovation Management & Digital Transformation
3 ECTS
Corporate Social Responsibility
3 ECTS
Corporate Governance
3 ECTS
Digital Strategy Development
3 ECTS
Digital Storytelling
3 ECTS
Advanced Intercultural Team Leadership
2 ECTS
Advanced Negotiation and Influencing Skills
2 ECTS
Language & Communication Skills
2 ECTS
Digital Content Creation
3 ECTS
Advanced Digital Marketing
3 ECTS
Online & Social Media Management
3 ECTS
Business Project
6 ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
Interdisciplinary Elective
3 ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:
International Economics
3 ECTS
Applied Management Accounting
3 ECTS
International Project Management
2 ECTS
Emotional Intelligence
2 ECTS
Language & Communication Skills
2 ECTS
Big Data & Cloud Management
3 ECTS
Omni-Channel Commerce
3 ECTS
Social Media Monitoring
3 ECTS
Media Planning
3 ECTS
Business Simulation Game
3 ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
Interdisciplinary Elective
3 ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:
Master Thesis Tutorial
2 ECTS
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
Skills Elective
2 ECTS
In the Soft Skills Courses you will improve your social, leadership and project management skills. Additionally to the courses in the first and second semester you can choose another one in the third semester. Decide for yourself which of your personal competences you want to push forward.
Advanced Digital Marketing Techniques and Tools
2 ECTS
Language & Communication Skills
2 ECTS
Master Thesis
24 ECTS
During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.
A national or international internship – with a minimum duration of 8 weeks – is a mandatory part of the study programme. It is scheduled for the semester break from June till August. Our Career Service department will help you find a suitable company.
Study Advisory
In many sectors, digital marketing is no longer just window dressing for traditional marketing but has become part of the strategic direction – particularly for globally operating companies in almost all sectors of the economy. As the diversity of digital media increases, there is a contemporaneous need in middle and upper management for experts who master both individual disciplines while also bringing management and leadership qualities to the table.
The English-language Master’s in Digital Marketing at CBS International Business School enables you to pursue a career filled with opportunities thanks to general and profound knowledge and well-trained soft skills.
Choosing to study digital marketing in Germany is a smart move due to the country’s exceptionally high educational standards. Studying for the Master’s in Digital Marketing at CBS International Business School means immersing yourself in a stunning, historical city which boasts outstanding international connections. With its forward-thinking, global approach and strong corporate connections, CBS’ Master’s in Digital Marketing combines a first-class German education with practical, real-world applicability arguably making it the best digital marketing course in Germany.
How do you develop an online marketing strategy that works both internationally and across multiple channels and media? The Digital Marketing Master`s courses “Digital Storytelling” and “Digital Strategy Development” will provide you with the answers to these questions. Here you will learn about the various techniques and tools of online marketing. These include storytelling, website optimisation, search engine marketing, conversion optimisation, and marketing analytics.
You will gain a deeper insight in the seminar “Digital Content Creation”, which awaits you in the second semester.
In the Digital Marketing Master`s programme at CBS you will learn how you can use Facebook, Instagram and Co. to plan campaigns that reach exactly the right users. Successful social media strategies require not only effective messages, but also the ability to place them on the right channels and keep an eye on the results. Learning how to manage and monitor various social media outlets is just as much a part of the Digital Marketing Master’s programme as gaining in-depth knowledge of influencer marketing. Use your knowledge in these key areas to build up a decisive competitive advantage and learn how to use large advertising budgets in a targeted manner.
Targeting and big data are two keywords that come to mind when it comes to placing advertising messages in a targeted manner. In order to measure success, it is important to set meaningful goals and ultimately achieve them with well thought-out campaigns. You will learn how this works in the second and third semesters, among other things, during these courses:
CBS’ Master’s in Digital Marketing is taught in English and with business English also on the agenda, you will achieve mastery of both international business vocabulary and industry-specific nomenclature. This will prove particularly useful since almost all digital innovations and trends emerge from the USA. In addition to English, you will also learn another foreign language to further bolster your skillset.
Managers in digital marketing need solid business management skills to make economically viable decisions. These are taught in the Digital Marketing Master`s programme.
With a Master’s in Digital Marketing at CBS, you can apply your freshly acquired expertise in a business project or see how you measure up with others in a business simulation game. Alternatively, you can gain insight into the real digital economy during an eight-week-minimum internship. In the fourth semester you can also gain practical experience for your master’s thesis, optionally within the framework of a corporate project. Alternatively, it is also possible to write your master’s thesis during a semester abroad. Maybe in California?
For admission into the Master’s in Digital Marketing, you need a Bachelor’s degree, including 30 credits relating to the field of business administration, and advanced English language skills.
With a Master’s in Digital Marketing from CBS, you will become an expert in how to integrate digital media into the various marketing processes. This makes you incredibly employable with regards to management positions in both operative and strategic marketing in the following:
In the case of the latter, the media management faculty will support you in cooperation with the entrepreneurship chair at CBS and the Hochschulgründernetz Cologne (hgnc).
Make an appointment for a personal study consultation. You can also sit in on a trial lecture or come to an info evening or study information day.
