Study Advisor Kristina Behr
+49 (0) 221 93 18 09-31
The tourism industry is characterized by change. Due to the colossal amount of data at their disposal, individuals can make increasingly informed decisions concerning destination and prices when booking a trip. Simultaneously, however, tourism companies can utilize this data to better tailor their offerings in comparison to their competitors. Thus, international competition is fierce, and market shifts can prove formidable.
Consequently, there is a dire need for qualified experts who, with their analytical power and strategic vision, can lead companies and organizations to success. With CBS’ MA in Tourism Management, this is exactly what you get. CBS’ Master’s in Tourism Management furnishes you with key qualifications that are required and recognised by employers around the world.
The Master’s in Tourism Management at the Cologne Business School is based on the demanding Master’s degree in Business Administration, augmented with additional tourism management content. This is because a Master’s degree in Tourism Management requires a first-class grasp of business, a fact that is true regardless of whether you wish to specialise your Master’s in event management, aviation management or even big data and tourism.
The Master’s in Tourism Management is consequently broken down into subjects such as the following:
Tourism is data-driven. Therefore, in the third semester, you will explore cutting-edge topics like big data and the cloud, analyse data in research classes, and observe how the strengths of traditional sales channels like e-commerce and mobile are combined for omnichannel commerce. To do so, current trends and issues in the tourism industry will be discussed in-depth. CBS’ MA Tourism Management degree will ensure that you will obtain the knowledge and skills that employers are looking for.
For example, hospitality and event management is the art of providing copious amounts of guests with a seamless, perfect experience – an experience which is orchestrated by hundreds of people working smoothly in the background. CBS’ MA Tourism Management degree will teach you the necessary expertise required to improve your skills in:
Thus, helping you on your way to becoming an exceptional event and hospitality manager.
CBS’ MA Tourism Management degree focuses on tourism as a tangible product, which is why practical orientation is essential to the Master’s in Tourism Management syllabus. A key component of your Master’s degree in Tourism Management involves undertaking a business project which you will then present. During a minimum eight-week-long internship, you will apply your knowledge in practice. Further, as all of CBS’ courses are taught in English, business English is on the agenda, meaning that you will be well prepared for a career all over the world.
In the fourth semester, you will write your MA Tourism Management thesis, in which you can utilize your experience working on a project as part of a German or international company – the perfect preparation for entry into the industry! Alternatively, you can work on your thesis during a semester abroad at one CBS’ international partner universities.
The prerequisites for admission into the Master’s degree in Tourism Management is an academic degree in the field of economic sciences, for example, a Bachelor’s degree in International Business from CBS. Previous knowledge in the field of tourism as well as fluency in English is also recommended.
As the tourism industry is a multi-trillion-dollar industry, there are a colossal amount of opportunities awaiting you after the completion of a Master’s in Tourism Management at CBS. For example, you may wish to pursue a career with one of the following:
Alternatively, perhaps you will wish to further your academic career and pursue a doctorate. No matter what path you decide to take with your Master’s degree in Tourism Management, CBS’ Career Services Office is always happy to advise you and help you achieve your future goals!