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The tourism industry is characterized by change. Today, every individual has inexhaustible sources of information on destinations and prices; contemporaneously, tourism companies have huge amounts of data at their disposal. The competition from abroad is formidable, and the shifts in the markets are serious. All the more important for qualified experts who, with their analytical power and strategic vision, can lead companies and organizations to a successful future. In the Master’s programme in International Tourism Management, you acquire key qualifications that are required by employers around the world.
The Tourism Master at Cologne Business School is based on a demanding Master’s in Business Administration degree, augmented with additional contents in tourism. After all, management qualities are required, above all else, for positions in middle and upper management. Therefore, the studies are broken down into subjects like Business Economics, Innovation and Change Management, Strategic analysis and Management as well as Accounting.
In the first semester, you will deepen your basic knowledge of tourism, including destination management. The second semester focuses on tourism development, sustainable tourism and tourism ethics. These topics are becoming ever more important both for customers as well as for suppliers.
Tourism is data driven. In the third semester, you will be dealing with cutting-edge topics like big data and cloud, analysing data in research classes, and you will see how the strengths of traditional sales channels like e-commerce and mobile are combined for omni-channel commerce. To do so, current trends and issues in the tourism industry are discussed. Here you acquire the knowledge and skills that employers are specifically looking for.
Event & hospitality management is the art of providing hundreds of guests with a perfectly orchestrated experience, for which hundreds of people are working in the background. You will learn the mechanisms as you improve your skills in intercultural team management, self-management and project management.
At the heart of tourism is almost always a concrete product, which is why practical orientation is so important for CBS. One component of your Tourism Master studies is a business project, where you work on and present your own case. During a minimum eight-week internship, you will apply your knowledge. And being that your studies are in English, Business English is on the agenda and you learn a second foreign language, you are well prepared for a career all over the world.
You write your Master’s thesis in the fourth semester, which you can put together in the context of a project at a company in Germany or abroad – the perfect preparation for the entry into your career. Alternatively, you can work on your thesis during a semester abroad at one of our partner universities all over the world.
Prerequisite for admission into the International Tourism Management Master’s degree programme is a first academic degree in the field of economic sciences, for example a Bachelor’s degree in International Business from CBS. We recommend previous knowledge in tourism as well as fluency in English.
Tourism is a huge industry with many rungs along the value chain. International tourism companies, tour operators, online platforms, start-ups, hotels, airlines, and tourism marketing organizations – they all offer career opportunities in management for all-rounders and specialists. Our Career Services Office will be happy to advise you. A further academic career or a doctorate is also possible.