Masters in Digital Marketing

Study language English Lecture start winter semester
Duration 4 semesters ECTS: 120
Type of study full-time Qualification Master of Arts
Semester abroad optional Internship integrated
13. Jun

13.06.2019 @ 9:00 - 10:00 -

Choose, if you live...

13. Jun

13.06.2019 @ 17:30 - 18:30 -

Choose, if you live...

15. Jun

15.06.2019 @ 11:00 - 15:00 -

Open House: Cologne...

The Master’s in Digital Marketing at CBS: Your studies in Cologne

In many sectors, digital marketing is no longer just window dressing for traditional marketing but has become part of the strategic direction – particularly for globally operating companies in almost all sectors of the economy. As the diversity of digital media increases, there is a contemporaneous need in middle and upper management for experts who master both individual disciplines while also bringing management and leadership qualities to the table.

The English-language Master’s in Digital Marketing at Cologne Business School enables you to pursue a career filled with opportunities thanks to general and profound knowledge and well-trained soft skills.

Why study a digital marketing course in Germany?

Choosing to study digital marketing in Germany is a smart move due to the country’s exceptionally high educational standards. Studying for the Master’s in Digital Marketing at Cologne Business School means immersing yourself in a stunning, historical city which boasts outstanding international connections. With its forward-thinking, global approach and strong corporate connections, CBS’ Master’s in Digital Marketing combines a first-class German education with practical, real-world applicability arguably making it the best digital marketing course in Germany.

What CBS’ Master’s in Digital Marketing covers

YouTubers and influencers come and go – but those who stay control all the strings. Managers in digital marketing need solid business management skills to make economically viable decisions. With your Master’s in Digital Marketing at CBS, you can expect to learn the following:

  • Business economics
  • Strategic analysis and management
  • Corporate governance
  • Accounting
  • Website optimisation
  • Search engine marketing
  • Conversion optimisation
  • Marketing analytics

Social media as an essential feature of the Master’s in Digital Marketing

While studying for your Master’s in Digital Marketing, you will expand your knowledge in the areas of social media management and monitoring in order to develop effective messages and to learn how to best broadcast them through the appropriate channels. The significance of this knowledge is demonstrated by the fact that some companies allocate a significant part of their advertising budgets to digital influencer marketing, making digital marketing a key corporate component which influences both company and product strategies.

Learn to identify your targets through analysing big data

Big data and targeting offer the possibility to broadcast advertising messages in a direct manner and to control them through omnichannel touchpoints. These topics are covered in the third semester where you will also address the question: in which cases is targeting the ideal solution?

Study digital marketing in Germany – in English!

CBS’ Master’s in Digital Marketing is taught in English and with business English also on the agenda, you will achieve mastery of both international business vocabulary and industry-specific nomenclature. This will prove particularly useful since almost all digital innovations and trends emerge from the USA. In addition to English, you will also learn another foreign language to further bolster your skillset.

Apply your digital marketing knowledge to real-life situations

With a Master’s in Digital Marketing at CBS, you can apply your freshly acquired expertise in a business project or see how you measure up with others in a business simulation game. Alternatively, you can gain insight into the real digital economy during an eight-week-minimum internship. In the fourth semester you can also gain practical experience for your master’s thesis, optionally within the framework of a corporate project. Alternatively, it is also possible to write your master’s thesis during a semester abroad. Maybe in California?

Prerequisites to study a Master’s in Digital Marketing at CBS

For admission into the Master’s in Digital Marketing, you must have a BA in Economics and advanced English language skills.

The world is your oyster with a Master’s in Digital Marketing

With a Master’s in Digital Marketing from CBS, you will become an expert in how to integrate digital media into the various marketing processes. This makes you incredibly employable with regards to management positions in both operative and strategic marketing in the following:

  • International corporations
  • Content providers and agencies
  • Ad-tech companies
  • Media agencies
  • Or perhaps through starting your own business as an entrepreneur

In the case of the latter, the media management faculty will support you in cooperation with the entrepreneurship chair at CBS and the Hochschulgründernetz Cologne (hgnc).

Consultation? Non-digital

Make an appointment for a personal study consultation. You can also sit in on a trial lecture or come to an info evening or study information day.

Prof Dr Klemens Skibicki in the expert interview

Transmedia expert Jeff Gomez guest at the CBS Campus via live switch

Marketing Day 2018: Four trends for marketing in the digital age

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