Study Advisor Leon Reichel
+49 (0) 221 93 18 09-31
In many sectors, digital marketing is no longer just window dressing for traditional marketing but has become part of the strategic direction – particularly for globally operating companies in almost all sectors of the economy. As the diversity of digital media increases, there is a contemporaneous need in middle and upper management for experts who master both individual disciplines while also bringing management and leadership qualities to the table.
The English-language Master’s in Digital Marketing at Cologne Business School enables you to pursue a career filled with opportunities thanks to general and profound knowledge and well-trained soft skills.
Choosing to study digital marketing in Germany is a smart move due to the country’s exceptionally high educational standards. Studying for the Master’s in Digital Marketing at Cologne Business School means immersing yourself in a stunning, historical city which boasts outstanding international connections. With its forward-thinking, global approach and strong corporate connections, CBS’ Master’s in Digital Marketing combines a first-class German education with practical, real-world applicability arguably making it the best digital marketing course in Germany.
YouTubers and influencers come and go – but those who stay control all the strings. Managers in digital marketing need solid business management skills to make economically viable decisions. With your Master’s in Digital Marketing at CBS, you can expect to learn the following:
While studying for your Master’s in Digital Marketing, you will expand your knowledge in the areas of social media management and monitoring in order to develop effective messages and to learn how to best broadcast them through the appropriate channels. The significance of this knowledge is demonstrated by the fact that some companies allocate a significant part of their advertising budgets to digital influencer marketing, making digital marketing a key corporate component which influences both company and product strategies.
Big data and targeting offer the possibility to broadcast advertising messages in a direct manner and to control them through omnichannel touchpoints. These topics are covered in the third semester where you will also address the question: in which cases is targeting the ideal solution?
CBS’ Master’s in Digital Marketing is taught in English and with business English also on the agenda, you will achieve mastery of both international business vocabulary and industry-specific nomenclature. This will prove particularly useful since almost all digital innovations and trends emerge from the USA. In addition to English, you will also learn another foreign language to further bolster your skillset.
With a Master’s in Digital Marketing at CBS, you can apply your freshly acquired expertise in a business project or see how you measure up with others in a business simulation game. Alternatively, you can gain insight into the real digital economy during an eight-week-minimum internship. In the fourth semester you can also gain practical experience for your master’s thesis, optionally within the framework of a corporate project. Alternatively, it is also possible to write your master’s thesis during a semester abroad. Maybe in California?
For admission into the Master’s in Digital Marketing, you must have a BA in Economics and advanced English language skills.
With a Master’s in Digital Marketing from CBS, you will become an expert in how to integrate digital media into the various marketing processes. This makes you incredibly employable with regards to management positions in both operative and strategic marketing in the following:
In the case of the latter, the media management faculty will support you in cooperation with the entrepreneurship chair at CBS and the Hochschulgründernetz Cologne (hgnc).