Business Psychology and Management (M.Sc.)

Vorlesungssprache Englisch Studienstart Winter Dauer 4 Semester
ECTS 120 Studienform Vollzeit Abschluss Master of Science
Auslandssemester optional Praktikum integriert Campus Köln | Mainz
Gebühren (Köln) 5.370 €* Gebühren (Mainz) 5.070 €* Finanzierung Mehr dazu >>
*Die angezeigten Preise verstehen sich als Semestergebühr. Informationen zu den Studiengebühren für Nicht-EU-Studierende finden Sie auf der allgemeinen Informationsseite zu den Studiengebühren. Stand: März 2020.

Studienverlaufsplan

Business Economics
3 ECTS

  • Demand analysis & estimating demand
  • Supply and market equilibrium
  • Production economics
  • Estimating cost functions and production functions
  • Prices, output and strategy in different markets
  • Game theory models of oligopoly
  • Pricing techniques and analysis

Empirical Research Methods
3 ECTS

  • Quantitative and qualitative methods
  • Development of a research question
  • Steps of research process
  • Methods of data collection
  • Data analysis using statistical software programs

Strategic Analysis & Management
3 ECTS

  • Strategy making process and strategic reasoning
  • Advanced external environment analysis
  • Cultural and institutional context of strategic management
  • Corporate development and configuration
  • Strategic change and corporate restructuring
  • Strategy evaluation and strategic controls
  • Organizing for success

Innovation Management & Digital Transformation
3 ECTS

  • Diagnosing the change context and leading the strategic change
  • Dynamics of innovation & their implications for change management
  • Individual creativity and invention
  • Creativity techniques
  • Corporate creativity & intrapreneuring
  • Innovation and technology strategies
  • Managing innovations
  • Open innovation
  • Diffusion of innovations
  • Cultural differences in innovation capability

Corporate Social Respon­sibility
3 ECTS

  • Theories of corporate social responsibility
  • Cornerstones of sustainable management
  • CSR as management approach
  • Practical approaches of organizational effectiveness
  • Tools for CSR implementation
  • CSR and financial performance
  • How to communicate CSR

Corporate Governance
3 ECTS

  • Historical developments around the world
  • Directors and board structures in different parts of the world
  • Family business governance
  • Role of institutional investors
  • Corporate governance in mergers and acquisitions
  • Corporate governance in different regions

General Psychology
3 ECTS

  • Foundations of Psychology
  • Perception, Attention, Cognitions, Thinking, Awareness, Ideas, Emotions, Motivation, Memory, Intelligence, Self-concept
  • Memory structures and memory processes
  • Heuristics as a special form of social information processing
  • Overview of business psychology topics
  • Overview of research methods

Psychological Decision Making & Respon­sibility
3 ECTS

  • Conducting psychological interviews
  • Psychological negotiation techniques
  • Crisis and conflict counselling
  • Phases of escalation
  • Phase-specific intervention
  • Decision-based management: managerial decisions from a psychological point of view

Advanced Intercultural Team Leadership
2 ECTS

In these soft skill courses your social and leadership skills are trained. In this course the focus is on:

  • Cultural theories and models
  • The influence of culture on behaviour
  • Team typologies
  • Phases of team development
  • Trust and control
  • Emergence and avoidance of conflicts
  • Leadership verses management
  • The impact of leadership behaviour on teams

Applied Qualitative Research
2 ECTS

  • Differentiation between qualitative and quantitative research
  • Designs of qualitative research
  • Data collection methods
  • Processes of data preparation
  • Data evaluation criteria

Language & Communication Skills
2 ECTS

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

International Economics
3 ECTS

  • The global economy
  • Globalization and income
  • Globalization and international trade
  • Trade and comparative advantage
  • Trade barriers and trade policy
  • Firm location, distance and transport costs
  • Currency crises and exchange rate policy
  • Financial crises, firms and the open economy

Applied Management Accounting
3 ECTS

  • Managerial accounting and global business environment
  • Cost term, terms and classifications
  • Systems design: Job-order costing
  • Systems design: Process costing
  • Cost behavior: analysis and use
  • Cost-volume-profit relationships
  • Activity based costing to aid decision making

Business Elective
3 ECTS

In these elective courses you can expand your specialist knowledge according to your individual interests. There is a choice of courses such as “Pricing”, “Branding”, “Leadership”, “Entrepreneurship”, “International Investment”, “Risk Management” oder “Portfolio Management”.

Psychology In Digital Leadership & Agile Management
3 ECTS

  • Leadership Theories
  • Theoretical concepts for communication with employees
  • Methods of agile management
  • Technological development effecting leadership
  • Instruments and methods of digital leadership

Advertising Psychology & Sales Management
3 ECTS

  • advertising and advertising impact
  • Targets of advertising
  • Information processing of advertising
  • Emotional effects
  • Applying psychology to advertising and marketing
  • Implicit associations and attitudes as well as their measurement
  • Subliminal influencing
  • Intra- and interpersonal influences on attitudes, preferences and behaviour
  • Psychological principles of conscious and unconscious decisions

Market Research & Marketing Psychology
3 ECTS

  • Introduction to market research in the consumer goods sector
  • Phases and methods of market research and buyer behaviour
  • Selected methods of data acquisition, data preparation and data analysis various types of market research studies
  • Special benefit potential of data scanning for market research and buyer behaviour research
  • Different methods of data scanning acquisition
  • Market research activities

Business Project
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

Project and Change Management
2 ECTS

  • Basic competence (Project specifications, project goals and evaluation, project phases and cycles, project norms and rules)
  • Social competence (Communication, motivation, groups and team structures, leadership, conflict management)
  • Methodological competence  (Structural   aspects,  time   management,   cost management, human resource management, creativity and problem solving).
  • Organisational competence (Quality management, documentation, risk management, project start and closure).

Applied Quantitative Research
2 ECTS

  • Strengths and weaknesses of quantitative research
  • Criteria of Measurement Quality (Reliability, Validity, Objectivity)
  • Levels of Measurement (nominal, ordinal, interval, ratio)
  • Scales of Measurement (e.g. Likert, Guttman, semantic differential…)
  • The logic of sampling (populations and sampling frames)
  • Obtaining quantitative data (observation studies and survey research)
  • Questionnaire construction and interview techniques

Language & Communication Skills
2 ECTS

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

Work & Organisational Psychology
3 ECTS

  • Models of labour practices
  • Work analysis and evaluation
  • Job design
  • Work motivation, satisfaction and performance
  • Complaints management
  • Self-management: definition and techniques
  • Selected examples of work and organisational psychology in professional practice

Human Resource Development & Coaching
3 ECTS

  • Performance appraisal
  • Human resources development
  • Needs analysis and various forms of training and personnel development
  • Transfer and evaluation of personnel development measures
  • International posting
  • Employee appraisals and target agreement
  • Customer orientation
  • Social skills
  • Development of coaching

Business Elective
3 ECTS

In these elective courses you can expand your specialist knowledge according to your individual interests. There is a choice of courses such as “Pricing”, “Branding”, “Leadership”, “Entrepreneurship”, “International Investment”, “Risk Management” oder “Portfolio Management”.

Modern Trends Of Applied Business Psychology
3 ECTS

  • Aptitude diagnostics and personnel selection
  • Recruiting / recruitainment
  • Shared economy
  • SMART working
  • Talent management
  • Performance management
  • Diversity management
  • Leadership in virtual teams

Psychological Testing, Assessment & Statistics
3 ECTS

  • Methods of data collection
  • Descriptive data analysis: proportions, frequency distributions
  • Correlation tin order to calculate relationships
  • Inferential statistical statements on context and difference hypotheses
  • Differences between groups: t-test and analysis of variance
  • Test procedures for nominal or ordinal scaled data
  • Effect sizes
  • The concept of test strength

Business Simulation Game
3 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

Master Thesis Tutorial
2 ECTS

During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Skills Elective
2 ECTS

In courses such as “Advanced Intercutural Team Leadership” or “Project and Change Management” your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Experimental Research
2 ECTS

  • Psychological experimentation as an application of the scientific method
  • Identifying the problem and defining the research question
  • Formulating a testable hypothesis
  • Operationalisation of the dependent and independent variable
  • Planning and conducting an experiment
  • Choosing the right experimental plan (experimental and quasi-experimental)
  • Different experimental designs (e.g. randomized or matched groups; factorial designs; within or between subject designs, …)

Language & Communication Skills
2 ECTS

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

Master Thesis
24 ECTS

During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

Allgemeine wirtschaftswissenschaftliche Inhalte
Programmspezifische Lehrinhalte
Überfachliche Kompetenzen
Wahlbereich

In der Vorlesungsfreien Zeit zwischen dem 2. und 3. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum (10 ECTS) in Deutschland oder im Ausland. Unsere Abteilung Career Service unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

Kristina Behr

+49 (0) 221 93 18 09-31

Alexa Pfeiffer

+49 (0)6131 88055 31

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Drei Disziplinen in einem Studiengang der Wirtschaftspsychologie

Wie Konsumenten im Wirtschaftskreislauf oder Mitarbeiter in Change-Prozessen agieren, lässt sich nicht pauschal vorhersehen oder berechnen. Wirtschaftspsychologen nehmen bei diesen Fragestellungen aufgrund ihrer wissenschaftlich fundierten, interdisziplinären Ausbildung eine wichtige Funktion ein: Erstens besitzen sie die psychologische Expertise, um Mitarbeiter oder Kunden positiv zu beeinflussen und zu lenken. Zweitens verfügen sie über ein tiefes betriebswirtschaftliches Verständnis, das ihnen hilft, Veränderungsprozesse in der Organisationsstruktur nachhaltig zu gestalten. Drittens wissen Sie aufgrund ihres Management-Know-hows interne Umstrukturierungen besonders effizient zu steuern. Wirtschaftspsychologie und Management sind essentiell für ein nachhaltig wachsendes Unternehmen.

Mit einem Master-Abschluss in „Business Psychology and Management“ qualifizieren Sie sich sowohl für hochrangige Managementpositionen im Marketing, Werbung und Strategie sowie in den Bereichen Führung und Personal.

Master Wirtschaftspsychologie

Mit dem Master in Wirtschaftspsychologie eine internationale Karriere starten

Unser Master-of-Science-Studienprogramm „Business Psychology and Management“ ist deutschlandweit eines der wenigen, das die fachliche Ausrichtung der Wirtschaftspsychologie englischsprachig anbietet. Es wurde eigens auf die Anforderungen an Führungskräfte in internationalen Unternehmen zugeschnitten: Als Studierender werden nicht nur fachlich exzellent ausgebildet, sondern qualifizieren sich zudem in den Bereichen Selbst-, Projekt- und Team-Management, internationales Projektmanagement und reflektiertes Führungsverhalten.

Vertiefungsseminare im strategischen Management

In den ersten Semestern beschäftigen Sie sich vorrangig mit Themenschwerpunkten aus dem strategischen Management und internationaler Wirtschaft, die anhand verschiedener Fallbeispiele praxisnah vermittelt werden. Dazu zählen Seminare und Vorlesungen wie:

  • Innovation Management and Digital Transformation
  • Strategic Analysis and Management
  • International Economics
  • Applied Management Accounting

Psychologische Fachkompetenz für Wirtschaft und Management

Ab dem zweiten Semester rückt die wirtschaftspsychologische Forschung rund um den Kunden und das Digitalgeschäft in den Fokus: In Lehrveranstaltungen wie „Advertising Psychology & Sales Management“ oder „Market Research & Marketing Psychology“ erfahren Sie, wie Sie die Kaufentscheidungsprozesse von Kunden anhand psychologischer Analysemethoden besser verstehen und positiv beeinflussen können. Als weitere Lehrveranstaltungen mit wirtschaftspsychologischem Schwerpunkt erwarten Sie:

  • Psychology in Digital Leadership & Agile Management
  • Work and Organisational Psychology
  • Human Resource Development and Coaching
  • Modern Trends of Applied Business Psychology

Praxisnah und vielfältig: Master in „Business Psychology and Management“

Während Ihres Wirtschaftspsychologie Master Studiums sammeln Sie im Rahmen unserer Business Projects, an denen Sie gemeinsam mit Unternehmenspartnern an realen oder realitätsnahen Business Cases arbeiten, sowie in einem achtwöchigen Praktikum im In- und Ausland wichtige Praxiserfahrungen. Auf Wunsch schreiben Sie im vierten Semester Ihre Master Thesis als Projekt in einem Unternehmen Ihrer Wahl.

Der Wirtschaftspsychologie Master als Startschuss für Ihre Management-Karriere

Mit einem Master-of-Science-Titel in „Business Psychology and Management“ bieten sich Ihnen zahlreiche Karrierechancen in – ob als selbstständiger Berater oder als Angestellter im mittleren und gehobenen Management internationaler Unternehmen. Eine Anstellung finden Alumni eines Masters der Wirtschaftspsychologie mit Management-Schwerpunkt u. a.:

  • im Recruiting, Personalauswahl und Eignungsdiagnostik
  • im People Team Management
  • in der Personal- und Organisationsentwicklung
  • im Coaching
  • in der Strategieberatung
  • im Marketing Management
  • im Kommunikations- und Werbemanagement
  • im Agile oder Change Management
  • in der Markt- und Meinungsforschung

Als weitere Option steht Ihnen nach Ihrem Master der Wirtschaftspsychologie ein Promotionsstudium in diesen Fachbereich an unserer Hochschule offen.

Beratung für Sie

Profitieren Sie von einer persönlichen Studienberatung, einem Schnupperstudium oder besuchen Sie uns bei einer Infoveranstaltung.

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