IB - Digital Transformation Management (M.A.)

Study language English Intake Spring + Fall Duration 4 Semesters
ECTS 120 Type of study Full-Time Qualification Master of Arts
Semester abroad Optional Internship Integrated Campus Cologne | Mainz | Potsdam
Tuition (Cologne) 5.310 €* Tuition (Mainz, Potsdam) 4.950 €* Financing More info >>
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: Jan 2020.

Study Course Plan

Business Economics
3 ECTS

  • Demand analysis & estimating demand
  • Supply and market equilibrium
  • Production economics
  • Cost analysis
  • Estimating cost functions and production functions
  • Economies of scale
  • Prices, output and strategy in different markets
  • Game theory models of oligopoly
  • Pricing techniques and analysis
  • Government regulation

Empirical Research Methods
3 ECTS

  • Quantitative and qualitative methods
  • Development of a research question
  • Steps of research process
  • Methods of data collection
  • Sampling
  • Data analysis using statistical software programs (SPSS or R)
  • Writing a research report

Strategic Analysis & Management
3 ECTS

  • Strategy making process and strategic reasoning
  • Cultural and institutional context of strategic management
  • Network-level strategies
  • Corporate development and configuration
  • Strategic change and corporate restructuring
  • Strategy evaluation and strategic controls

Innovation Management & Digital Transformation
3 ECTS

  • Dynamics of innovation & their implications for change management
  • Individual creativity and invention
  • Corporate creativity & intrapreneuring
  • Technology management
  • Innovation and technology strategies
  • Managing innovations
  • Diffusion of innovations
  • Cultural differences in innovation capability
  • Contemporary trends in innovation management

Corporate Social Respons­ibility
3 ECTS

  • Cornerstones of sustainable management
  • CSR as management approach
  • Practical approaches of organizational effectiveness
  • Tools for CSR implementation
  • CSR and financial performance
  • Life cycle assessment

Corporate Governance
3 ECTS

  • Historical developments around the world
  • Directors and board structures in different parts of the world
  • Family business governance
  • Role of institutional investors
  • Corporate governance in mergers and acquisitions
  • Socially responsible investments
  • Corporate governance in different regions

Digital Organization
3 ECTS

  • Basic concepts
  • Fundamentals
  • Characteristics of the digital organization
  • Digital maturity models, digital maturity assessment
  • Summary: Capabilities of digitally transformed companies
  • Digital transformation of the organization – Case studies: Born-digital companies Digitally transformed companies

Digital Business Systems
3 ECTS

  • Basic concepts
  • Foundations: Digital technologies (overview)
  • Business process systems (e.g. Front- and Back-end systems)
  • Front-end-systems
  • Back-end-systems
  • Selected scenarios/use cases

Advanced Inter­cultural Team Leadership
2 ECTS

  • Cultural theories and models
  • The influence of culture on behaviour
  • Team typologies
  • Phases of team development
  • Trust and control
  • Emergence and avoidance of conflicts
  • Leadership verses management
  • Leadership styles

Assessment Center Bootcamp
2 ECTS

  • Consulting Industry: Sector Overview Company Profiles – Job Opportunities and Consulting Careers
  • Job profile: Characteristics of capabilities and skills needed as a consultant
  • Job application and interview training
  • Consulting (mini) case study training
  • Framework for processing case studies
  • Brain Teaser Training
  • Case Simulation (Individual and Group Cases)

Language & Communication Skills
2 ECTS

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

Inter­national Economics
3 ECTS

  • Globalization and income
  • Globalization and international trade
  • Trade and comparative advantage
  • Trade barriers and trade policy
  • Firm location, distance and transport costs
  • Currency crises and exchange rate policy
  • Financial crises, firms and the open economy

Applied Management Accounting
3 ECTS

  • Managerial accounting and global business environment
  • Cost term, terms and classifications
  • Systems design: Job-order costing
  • Systems design: Process costing
  • Cost-volume-profit relationships
  • Sustainability and ethics in accounting decision making

Digital Strategizing
3 ECTS

  • Fundamentals
  • Starting points for digital strategies (selection)
  • Challenges in introducing digital strategies – four fights
  • Identification of success factors for digital strategies (selection)
  • Agile strategy management
  • Social and ethical aspects of digital strategies

Digital Business Models
3 ECTS

  • Basic concepts
  • Fundamentals
  • Metamodel of business model development – dimensions
  • Phases of business model development
  • Techniques of idea, vision and prototype development
  • Techniques of business model development
  • Tools to support business model development
  • Selected future digital business models
  • Workshop/Project: development of ideas, visions and prototypes for new digital business models

Business Project
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

Business Elective
3 ECTS

By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.

The following are examples of the types of courses on offer:

  • Corporate Strategy and Renewal
  • Digital Network Economy
  • Digital Leadership
  • Portfolio Theory
  • Power Pricing
  • Finance & Growth
  • Advanced Portfolio Management
  • Branding
  • International HRM
  • Start-up Management & Business Modeling
  • Trader in Capital Markets

Inter­disciplinary Elective
3 ECTS

By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:

  • Chat Bot Design
  • International Competitiveness
  • Omni-Channel Commerce
  • International Trade and Emerging Markets
  • Bitcoin and the Market of Cryptocurrencies
  • Business Process Modeling
  • Design Thinking & Adobe Creative Cloud
  • SAP S/4 Hana in Controlling and Finance
  • App Development in JavaScript
  • East Asian Culture and Business
  • Cultures of Consumption
  • SPSS

Inter­national Project Management
2 ECTS

  • Social competence
    (Communication, motivation, groups and team structures, leadership, conflict management)
  • Methodological competence
    (Structural aspects, time management, cost management, human resource management, creativity and problem solving)
  • Organisational competence
    (Quality management, documentation, risk management, project start and closure).

Event Management Seminar (Ted Talk Seminar)
2 ECTS

  • Basics of event management
  • Objective of the event and different types of events
  • The event as a marketing and communication tool
  • Planning and preparation
  • Event execution
  • Tasks and role of the event manager
  • Choosing the right venue
  • Personnel selection

Language & Communication Skills
2 ECTS

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

Value Based Management
3 ECTS

  • Financial measurement of corporate strategies: the principles
  • Traditional value-based systems and their link with financial models
  • Cash flow return on investments (CFROI)
  • Customer life-time value
  • Corporate financial & compensation design

Sustainable Supply Chain Management
3 ECTS

  • Defining a sustainable supply chain
  • Discussion of various theoretical concepts and their implications for sustainable supply chain management
  • Green marketing
  • Green logistics

Business Elective
3 ECTS

By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.

The following are examples of the types of courses on offer:

  • Corporate Strategy and Renewal
  • Digital Network Economy
  • Digital Leadership
  • Portfolio Theory
  • Power Pricing
  • Finance & Growth
  • Advanced Portfolio Management
  • Branding
  • International HRM
  • Start-up Management & Business Modeling
  • Trader in Capital Markets

Inter­disciplinary Elective
3 ECTS

By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:

  • Chat Bot Design
  • International Competitiveness
  • Omni-Channel Commerce
  • International Trade and Emerging Markets
  • Bitcoin and the Market of Cryptocurrencies
  • Business Process Modeling
  • Design Thinking & Adobe Creative Cloud
  • SAP S/4 Hana in Controlling and Finance
  • App Development in JavaScript
  • East Asian Culture and Business
  • Cultures of Consumption
  • SPSS

Digital Marketing
3 ECTS

  • Concepts: Online Marketing/ Digital Marketing
  • Success factors (selection)
  • Performance measurement using web analytics (e.g. Metrics and Tools)
  • Marketing automation
  • Data driven advertising
  • Programmatic advertising
  • Implications of digital marketing for traditional marketing approaches
  • Workshop/Project: marketing plan development (digital marketing) and marketing performance management

Business Simulation Game
3 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

Master Thesis Tutorial
2 ECTS

During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Skills Elective
2 ECTS

In the Soft Skills Courses you will improve your social, leadership and project management skills. Additionally to the courses in the first and second semester you can choose another one in the third semester. Decide for yourself which of your personal competences you want to push forward.

Advanced Digital Marketing Techniques and Tools
2 ECTS

  • SEM approaches and tools
  • Google Analytics theory & practice
  • Google Ads theory & practice
  • Google Ads Keyword Planner
  • XOVI SEO Tool
  • Several freemium SEO tools
  • Google Search Console

Language & Communication Skills
2 ECTS

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

Master Thesis
24 ECTS

During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

General business teaching units
Programme specific teaching units
Interdisciplinary competencies
Elective area

A national or international internship – with a minimum duration of 8 weeks – is a mandatory part of the study programme. It is scheduled for the semester break from June till August. Our Career Service department will help you find a suitable company.

Kristina Behr

+49 (0) 221 93 18 09-31

Alexa Pfeiffer

+49 (0)6131 88055 31

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Digital Transformation Management: Pilots for Digital Change

As one of the largest transformation processes in the history of mankind, digitalization is changing the demands placed on companies and business processes. In order to successfully shape digital change within companies, managers with extensive process management and IT know-how are needed. Within the Master programme “International Business”, the specialisation “Digital Transformation Management” offers you well-founded specialist knowledge on the opportunities and challenges of digitization as well as the efficient use of new IT technologies in companies. You will develop digital strategies and business models and gain insight into processes of innovation and change management. With this specialisation, you acquire the competence profile to drive digital transformation in international companies.

International Business Management Training at the Interface to IT

In the master specialisation “Digital Transformation Management” you will deal with theoretical, strategic and technological aspects of digital change in companies. You will learn the characteristics of digital organisations, develop strategies for digital business models and learn how to implement them in companies. The basics of digital marketing will also give you an insight into the possibilities and limitations of online marketing activities. How do you establish a unified communications policy? And which technologies can be used resource-efficiently?

High practical relevance within the study programme

Theory meets practice: In order to gain work experience as a Digital Transformation Manager at an early stage, a compulsory internship for all Master students takes place between the second and third semester. Whether in the marketing department of a start-up company or in human resources management of a large corporation – with this specialisation you can gain practical knowledge in various fields of activity. Additionally, in the third semester you will demonstrate your skills and abilities in the “Business Simulation Game”.

Financial Aid: CBS Scholarship - How to apply and requirments!

One specialisation – many fields of activity

As a supervisor for digital change processes, you will have many opportunities to work in a company or to become self-employed after graduation. With the help of the career events at the CBS and within the practical phases, you can get to know various professional fields at an early stage and lay the foundation for your career during your studies. The Master programme also enables you to pursue an academic career.

Our advisory services

Get detailed information. Come in for a personal study consultation; visit an informational event, or a take advantage of a trial lecture.

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