Business Psychology (B.Sc.)
Understand people and inspire businesses with your Business Psychology degree.
Study Business Psychology: An International Career at the Intersection of People and Business
You don’t just want to understand what people do but why, and how this knowledge transforms organisations. The English-taught Bachelor's programme in Business Psychology at CBS gives you the ability to view business processes through the lens of psychology and to shape sustainable change. You will combine analytical thinking with empathy and learn how to make decisions that inspire people, strengthen teams, and drive organisations forward.
Throughout your studies, you will explore topics such as work and organisational psychology, consumer behaviour, communication, and research methods. You will discover how people think, feel, and act within companies and how to apply these insights. The programme equips you with both business acumen and psychological expertise, enabling you to make data-driven and human-centred decisions.
Through case studies, company projects, and practical research, you will apply psychological principles directly to business practice. The international focus of the programme, including an integrated semester abroad, strengthens your intercultural skills and prepares you for a global career.
With a bachelor’s degree in business psychology from CBS, you will graduate with a future-oriented profile that bridges business and human understanding – practical, international, and built for tomorrow’s world of work.
*Tuition fees differ for EU and non-EU students. For the specific fees please check the tuition fees information page. Status: April 2025.
Curriculum
Business Models
6
ECTS
Data Analysis & Statistics
6
ECTS
Marketing & Branding
6
ECTS
Foundation of General & Business Psychology
6
ECTS
Rhetoric & Presentation Skills, CV & Letter of Motivation
3
ECTS
Spreadsheets (& Financial Maths)
3
ECTS
Guest Lectures
1
ECTS
Financial Analysis
6
ECTS
Global Management & Strategy
6
ECTS
Personality Psychology & Neuropsychology
6
ECTS
Product Management, Competition Analysis & Pricing
6
ECTS
Digital Literacy
3
ECTS
Profiles
3
ECTS
Guest Lectures
1
ECTS
Accounting, Managerial Account & Taxation
6
ECTS
Digital Technology & AI
6
ECTS
Sustainability, CSR & ESG
6
ECTS
Organisation & Social Psychology
6
ECTS
(Academic) Writing
3
ECTS
Profiles
3
ECTS
Guest Lectures
1
ECTS
HR & Organisation
6
ECTS
Sales & CRM
6
ECTS
Applied Psychology, Media & Consumer Psychology
6
ECTS
Profiles
3
ECTS
Business Projects
6
ECTS
Guest Lectures
1
ECTS
Semester Abroad
24
ECTS
Experimental Psychology & Psychological Assessment
6
ECTS
Profiles
3
ECTS
Guest Lectures
1
ECTS
Thesis Tutorial & Empirical Work
3
ECTS
Thesis
12
ECTS
Part of the degree programme is an internship (10 ECTS) in Germany or abroad. Our Career Service will support you in finding a suitable company.
Your Career Prospects with a Bachelor’s Degree in Business Psychology
The demand for academically trained business psychologists has significantly increased. As an expert in human behavior within a business context, your skills and knowledge are highly sought after across all industries. Career opportunities include roles in corporate HR departments, staffing agencies, HR consultancies, marketing and advertising agencies, management consultancies, media companies, market research, opinion and trend analysis firms, and corporate market research departments.
Below, you’ll find top career opportunities with your Bachelor in Business Psychology.
Why CBS UNIVERSITY
Your path to CBS
Starting your studies at CBS University of Applied Sciences is as unique as you are – and at the same time, completely hassle-free. With our user-friendly online application process, you can apply from anywhere, with no numerus clausus restrictions.
Instead of rigid admission requirements, we focus on a personal selection process that highlights your strengths and potential. Whether you choose a dual, part-time, or full-time programme, CBS University offers the perfect combination of theory and practice.
Admission requirements
Deadlines
funding
WIE FINDE ICH MEINEN PERFEKTEN KARRIEREWEG?
Der Career Service und das Talent Development der CBS unterstützen dich dabei, dein ideales Partnerunternehmen zu finden. Mit 1:1-Coachings, Workshops und einem breiten Netzwerk an Unternehmenspartnern begleiten wir dich über deine gesamte Studienzeit hinweg. Gemeinsam entwickeln wir eine Strategie, die zu deinen Stärken und Karrierezielen passt.
HANDS-ON LEARNING AT ITS BEST
In our bachelor’s programmes, you’ll experience learning in a completely new way: practical, interactive, and closely connected to real life. You’ll work on projects with industry partners, use modern tools, and gain valuable hands-on experience throughout your studies. Our lecturers bring real-world business expertise to the classroom, and guest speakers offer inspiring insights into genuine career paths. Artificial intelligence, teamwork, presentations, networking, and real business cases are all integral parts of your everyday study experience. Your skill set grows day by day – and you won’t just be preparing for the future, you’ll be actively shaping it.
Business Projects
Unternehmenskooperation
Praktikum/Berufserfahrung
Course schedule and attendance times
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Inspiration and Impact – What Our Alumni Say
Let yourself be inspired by the experiences of our alumni and discover how the Bachelor’s degree at CBS has shaped their professional and personal development.
"My Bachelor's in Business Psychology at CBS shaped me academically and personally. The lectures with Professor Dr. López deepened my understanding of psychology and business. Experiences like Model United Nations in New York and my semester in Peru developed my intercultural skills, providing a solid foundation for my Master's at the London School of Economics."
"My studies in Business Psychology at CBS excellently prepared me for working with international executives in the automotive industry, particularly in the areas of training, coaching, and consulting. The practical education and the intercultural understanding I gained there were crucial for my successful entry into this industry."
"The close interaction with lecturers, fellow students, and corporate partners makes studying at CBS International Business School especially valuable for me. Additionally, I was able to perfectly combine my studies with a part-time job, gaining valuable practical experience. As a result, I was able to transition directly and successfully into the workforce after graduation."
"The international, hands-on training with numerous soft-skill courses was my kickstart at a DAX company and significantly contributed to my personal development. Thanks to the many networking opportunities, I gained early insights into various industries and job fields, which helped me strategically plan my career and effectively leverage my strengths."
"The studies provided me with the perfect foundation for my career in international management. The combination of theory and practice was unbeatable and prepared me optimally for the challenges of the global job market."
FAQ: The most important questions about studying Business Psychology
Here you can find answers to all important questions all around your Business Psychology degree. If you have any further questions, feel free to contact us at any time.
What is Business Psychology?
Why should you study Business Psychology?
How long does the Business Psychology degree programme take?
Is there an admission restriction (NC) for the Business Psychology degree programme?
What are the admission requirements for the Business Psychology degree programme?
What does the Business Psychology study programme look like?
Where can I study Business Psychology?
What are the study contents of the Business Psychology degree programme?
What is the average salary after graduating from Business Psychology degree programme?
Can I study without a high school diploma (Abitur) or university entrance qualification (Fachhochschulreife)?
Any questions? We're here to help
Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation—online or in person—for tailored, non-binding guidance on finding the right study program for you.
