IB - Marketing Management (B.A.)

Vorlesungssprache Englisch Studienstart Sommer + Winter Dauer 6 Semester
ECTS 180 Studienform Vollzeit Abschluss Bachelor
Auslandssemester integriert Praktikum integriert Campus Köln | Mainz
Gebühren (Köln) 5.310 €* Gebühren (Mainz) 4.950 €* Finanzierung Mehr dazu >>
*Die angezeigten Preise verstehen sich als Semestergebühr. Informationen zu den Studiengebühren für Nicht-EU-Studierende finden Sie auf der allgemeinen Informationsseite zu den Studiengebühren. Stand: März 2020.

Studienverlaufsplan

Business Operations
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Business Function: HR
  • Business Function: Operations
  • Business Function: Marketing
  • Business Function: Finance and Accounting
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

Business Law
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Solving problems (e.g. failure to perform, liabilities)
  • Safeguarding creditors’ rights
  • Forms of business organizations

Mathematics
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of Derivatives
  • Understanding Differential Equations
  • Applications of Differential Equations
  • Understanding Logarithms
  • Applications of Logarithms

Statistics
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

Financial Accounting
3 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

Applied Financial Accounting
3 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

Marketing
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

Human Resource Management
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment
  • HR Ethics
  • Trends in HRM

Foreign Language
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

Business English
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Microeconomics
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

Applied Microeconomics
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

Supply Management
3 ECTS

  • Industrial Buying Behaviour
  • New perception of supply management
  • The procurement marketing process
  • Situation Analysis: Defining critical supply problems, potentials, targets and strategies
  • Need Analysis: Defining the demand
  • Evaluating and Selecting Supply Markets
  • Supplier Evaluation: Find the ‘right supplier’
  • Supplier Relationship Management: Importance of supplier collaborations
  • Supplier Negotiation Process: Strategies and tools
  • Green procurement: Describing a sustainable procurement model
  • Creating a basis for sustainable procurement and integrating sustainable measures into procurement processes
  • Sustainable supplier management: Key theories and practices

Strategic Management
3 ECTS

  • Introduction to Strategy and Strategic Management
  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Generic business-level strategies for competitive advantage
  • Basic Corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • Internationalization
  • Mergers and acquisitions
  • Strategic entrepreneurship
  • Strategic leadership
  • Social Responsibility and Ethics of Strategic Management
  • Basics of Corporate Governance

Market Research
3 ECTS

  • Introduction to Market Research
  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Basic data analysis (how to use it)
  • Report preparation and presentation

Cost Accounting
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costing
  • Overhead analysis sheet
  • Concepts of relevant cost and revenue
  • Budgeting

Introduction To Finance
6 ECTS

  • Finance: Goals, Functions and Environment
  • Financial analysis and Financial Forecasting
  • Managing Working Capital
  • Sources of Short-Term Financing
  • Capital Markets and Investment Banking
  • External financing resources: Debt capital
  • External financing resources: Equity capital
  • Capital Budgeting: The Time Value of Money
  • Capital structure and the Cost of Capital

Business English
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Macroeconomics
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

Applied Macroeconomics
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

International Management
3 ECTS

  • Determinants & dimensions of culture in business
  • Culture & styles of management
  • Culture & corporate structures
  • Culture & leadership
  • Culture & corporate strategy
  • Cultural change in organisations
  • Culture and international marketing management
  • Cultural diversity in organisations
  • Business communication across culture & barriers to intercultural communication
  • Working with international teams
  • Conflicts & cultural differences
  • Developing intercultural communicative competence

Digital Management
3 ECTS

  • Global competition and the transnational corporation in the global economy
  • Emerging markets
  • Institutions governing competition
  • Formal and informal institutions
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • New approaches in International Management (Born Global, QRC, …)
  • Networks and innovation
  • Managing people in multinational enterprises
  • Managing expatriates
  • Leadership and management behaviour in multinational companies

Integrative Case Study
3 ECTS

  • Guide and Strategic Plan to Case study analysis
  • Writing a proper case study analysis report
  • In-depth Case Study Analysis with focus on Financial Management
  • Solving of interdisciplinary case studies with a focus on digital management

Consumer Psychology & Behaviour
3 ECTS

  • Basics of Behavioural Science in a global context
  • Consumer Behaviour in general
  • Relevant models of Consumer Behaviour
  • Psychology of how consumers think, feel, reason, and select between different
    alternatives and Differences in cultures (international approach)
  • Psychology of how the consumer is influenced by his or her environment (e.g.,
    culture, family, signs, media)
  • Limitations in consumer knowledge or information processing abilities influence
    decisions and marketing outcome
  • How consumer motivation and decision strategies differ between products that
    differ in their level of importance or interest that they entail for the consumer
  • How marketers can adapt and improve their marketing campaigns and marketing
    strategies to more effectively reach the consumer domestic and all over the
    world
  • New global trends in marketing (e.g. Guerilla Marketing, Sustainability
    Marketing)

Customer Relationship Management
3 ECTS

  • Introduction to CRM
  • Relationship Marketing vs. Transactional Marketing in front of increased complexity in
    the contemporary global landscapes
  • Concept of the Customer Lifetime Value
  • Market Segmentation and the Customer Lifetime Value
  • Marketing Strategies in the field of CRM
  • Efficiency and effectiveness of loyalty programs
  • Privacy concerns and CRM
  • Future Trends in CRM

Corporate & Customer Communication
3 ECTS

  • Introduction to Communication Policy/Instruments
  • Models of Interaction
  • Theories of Communication
  • Market Segmentation and Target groups of Communication campaigns
  • Communication strategies across borders and cultures
  • Communication tools
  • New approaches like sustainability reports etc.
  • Measurement of Communication
  • Control

Foreign Language
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Corporate Tax
3 ECTS

The overall aim of this module is to introduce students to the basic concepts of corporate taxation, especially the different types of taxes, transparent and intransparent entities and the value added tax.

Management Information Systems
3 ECTS

  • IT and MIS as enablers of strategic decision making
  • E-business, networks, and mobile technology
  • Infrastructure, hardware and software
  • Databases and data warehouses
  • Business Intelligence
  • Networks and communications
  • Operations management and supply chain management
  • Enterprise resource planning
  • Limitations and risks of IT systems and applications
  • MIS market trends, major providers and IT solutions.
  • The role of social media in business
  • Industry 4.0 and the Internet of Things

Business Elective 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • SAP as Enterprise Resource Planning Software
  • Snack Content
  • Harvesting and analyzing social media data for business purposes
  • Industry 4.0

Business Elective 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • SAP as Enterprise Resource Planning Software
  • Snack Content
  • Harvesting and analyzing social media data for business purposes
  • Industry 4.0

Business Project
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations

Online & Social Media Marketing
3 ECTS

  • From one-to-many communication model to a many-to-many communication
  • Fundamental global principles of communication
  • International Markets are conversations
  • Listen and Learn
  • Social Media Tools: Facebook, Twitter, YouTube h
  • Crowdsourcing
  • Share and grow
  • The Long Tail – think niche
  • Basics Social Media Marketing/Management
  • Crowdsourcing
  • Personality Branding
  • Social Media Customer Service Center
  • Social Media Monitoring
  • Social Media for B2B communication

Search Engine Marketing
3 ECTS

  • Introduction: definition
  • Search Engine Optimization / SEO
  • Keyword research
  • On-page SEO
  • Link building
  • Social media & SEO
  • Web analytics
  • SEO tools
  • Search Engine Advertising/ SEA
  • Writing ads
  • Campaign settings
  • Conversion tracking
  • Remarketing
  • Combination of SEO and SEA.

Foreign Language
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

Semester Abroad
25 ECTS

Students spend their fifth semester abroad at one of our many distinguished partner universities. The CBS International Office helps students to find the right university, prepare their application and select suitable courses ahead of time.

Bachelor Thesis Tutorial
1 ECTS

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Bachelor Thesis
12 ECTS

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

Sales Excellence
3 ECTS

  • Introduction to sales
  • The decision field of Marketing
  • The information needs of marketing
  • Multivariate statistical analysis methods (e.g., product demand, competitors).
    Multivariate analysis concepts in the marketing designed to structure the complex
    market events (e.g., segmentation of markets) to explain the diverse behaviour of
    market participants (e.g., analysis of consumer behaviour), to forecast market trends
    to quantify (e.g., indicator forecast of the market) or multi-dimensional cause-effect
    relationships (e.g., determination of market response functions)
  • State of research of quantitative marketing
  • Methods and application
  • The structure of the data matrix
  • Statistical analysis methods
  • Mathematical models
  • Operations Research

Product & Price Strategies
3 ECTS

  • Typologies of products and services
  • Value drivers of successful product management
  • Price and its microeconomic foundations
  • The importance of price and product within the marketing mix
  • Selecting the appropriate pricing approach for different product categories
  • Cost-based, competition-based and value-based price strategies
  • Pricing techniques and tools for optimal goal-achievement
  • Digital vs. non-digital products and their appropriate price strategies
  • International pricing decisions

Business Simulation Game
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

Personal Skills
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society
Allgemeine wirtschaftswissenschaftliche Inhalte
Programmspezifische Lehrinhalte
Überfachliche Kompetenzen
Wahlbereich

In der vorlesungsfreien Zeit ist ein nationales oder internationales Praktikum fest im Curriculum verankert. Mit Studienstart im Sommersemester absolvieren Bachelorstudenten ein mindestens achtwöchiges Praktikum zwischen dem 5 und 6. Semester. Wird das Studium im Wintersemester aufgenommen, findet das Praktikum zwischen dem 4. und 5. Semester statt. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

Melanie Damrow

+49 (0) 221 93 18 09-31

Kontaktieren

Jetzt bewerben

Di
07. Jul

Unsere Online Informationsveranstaltung startet um...

Di
07. Jul

Unsere Online Informationsveranstaltung startet um...

Di
14. Jul

Unsere Online Informationsveranstaltung startet um...

Marketing Management Studium an der CBS

Theoretisch müsste sich die beste Ware oder die attraktivste Dienstleistung wie von selbst im Markt durchsetzen. Praktisch ist aber oft das Marketing entscheidend. Warum ist ein bestimmtes Waschmittel Marktführer? Warum hat eine Business-Software-Firma Fans und andere nur Kunden? Marketing ist eine Kunst. Und eine Wissenschaft. Bei einem Marketing Management Studium an der CBS in Köln und Mainz lernen Sie Marketing von Grund auf. Von der klassischen Werbung über Social Media bis hin zu digitalen Vermarktungsstrategien. Doch das sind nur einige Aspekte – Marketing Manager/-innen beherrschen heute auch Kundenbindungsmaßnahmen, Beschaffungsmarketing und Personalmarketing.

Eingebettet in das International Business Studium

Ihr Marketing Management Studium an der CBS ist eine Spezialisierung innerhalb des International Business Studiums. Unterrichtssprache ist Englisch. Sie lernen in den Semestern 3 bis 6 die gesamte Bandbreite des Marketings kennen. Die Basis bildet Wissen rund um Konsumentenverhalten und das Management von Kundenbeziehungen sowie die Unternehmenskommunikation. So sind Sie schon im 4. Semester für ein Business-Projekt bereit: Sie lösen eine reale Aufgabenstellung oder bearbeiten eine Case Study – und stellen am Ende Ihr Ergebnis häufig sogar direkt den Unternehmensvertretern vor. Ideen und Ergebnisse präsentieren gehört zum wesentlichen Handwerkszeug für Ihre spätere Karriere.

Marketing Management: Beziehungen managen

Jedes Unternehmen will Kunden gewinnen und halten. Genauso will es ein gutes Verhältnis zu Lieferanten, zu den Mitarbeitern, zu Bewerbern, Investoren und zur Öffentlichkeit sicherstellen. Diese Beziehungen zu managen ist eine Aufgabe von Marketing Managern. Und alle Disziplinen sind sehr unterschiedlich. Manche lassen sich sehr schnell und einfach messen, wie beispielsweise Online-Werbung oder Shop-Optimierungen, andere hingegen wirken indirekt, wie Sponsoring oder reine Image-Werbung. Sie erfahren, welche Ziele mit welchen Maßnahmen erreichbar sind. Dazu lernen Sie auch aktuellste Marketing-Strömungen wie Social Commerce, Marketingautomation und die Chancen des Internet of Things‘ kennen.

Vertriebsprozesse optimieren

Im Marketing und im Vertrieb gibt es extrem viele Stellschrauben, deren Veränderung den Geschäftserfolg beeinflussen. Welche Kanäle und welche Botschaften sorgen für Umsatz? Welche Maßnahmen sind ineffizient? Wie werden Daten optimal genutzt? Ihr Marketing Management Studium ermöglicht Ihnen, Herausforderungen ganzheitlich anzugehen. Das ist wertvolles Wissen, von dem Ihr künftiger Arbeitgeber profitieren wird. Und Sie natürlich auch.

Wir nehmen Internationalität ernst

Marketing ist heute international. In Unternehmen werden die Weichen für weltweite Werbekampagnen gestellt und Marketingstrategien entwickelt. Hier sind Experten gefragt, die nicht nur die Welt des Marketings kennen, sondern auch interkulturelle Kompetenz beweisen. Gerade das ist der Vorteil des International Business Studiums an der CBS: neben der Unterrichtssprache Englisch – plus dem weiteren Fremdsprachentraining – und den Mitstudierenden aus vielen Ländern gehört ein Auslandssemester an einer unserer Partnerhochschulen automatisch dazu. Dort lernen Sie eine andere Sicht auf Kundenbeziehungen kennen, beispielsweise in den USA, dem Vorreiter-Land für die meisten Marketing-Trends. Außerdem absolvieren Sie ein Pflichtpraktikum bei einem Unternehmen. Wie wäre es mit einer Firma im Ausland oder im globalen Marketing eines deutschen Unternehmens?

Stellen Sie die Weiche für Ihre Marketing-Karriere

Als Absolvent/-in des Marketing Management Studium haben Sie die Chance, beispielsweise im Brand Management eines großen Konsumgüterherstellers einzusteigen – hier ist Marketing beinahe die wichtigste Abteilung, Sie erhalten früh viel Verantwortung und können den Start dort als Karrieresprungbrett nutzen. Wenn Sie feststellen, dass Sie sich für komplexe Strategien entlang der gesamten Wertschöpfungskette interessieren, ist ein global vernetzter Mittelständler ein interessanter Arbeitgeber. Oder Sie konzentrieren sich auf die analytische Seite des Marketings und werden Sie zum gefragten Digital-Experten.

Unser Beratungsangebot

Informieren Sie sich ausführlich über die Marketing Management Spezialisierung an der CBS. Zum Beispiel bei einer persönlichen Studienberatung, einer Infoveranstaltung oder einem Schnupperstudium.

Die CBS International Business School ist seit 2016 Teil der Stuttgarter Klett Gruppe.
Die Unternehmensgruppe Klett ist ein führendes Bildungsunternehmen in Europa und international in 17 Ländern vertreten. Das Angebot umfasst klassische und moderne Bildungsmedien für den Schulalltag sowie die Unterrichtsvorbereitung, Fachliteratur und Schöne Literatur. Darüber hinaus betreibt die Klett Gruppe zahlreiche Bildungseinrichtungen von Kindertagesstätten über Schulen bis hin zu Fernschulen, Fernfach- und Präsenzhochschulen. Weitere Informationen finden Sie unter www.klett-gruppe.de.
CBS International Business School © 1993-2020 | Impressum | Datenschutz