Starting in the winter semester 2019/20, the Cologne Business School is expanding its range of courses to include four specialisations within the Bachelor’s and Master’s programs “General Management” and “International Business”, which supplement the business management education with specialist knowledge about new technologies and the digital economy. The new specialisations are offered in German (“General Management”) and English (“International Business”) according to the language in the study programs.
In terms of content, the Bachelor students in the specialisations “Digital Management” and “Digital Management” will be comprehensively introduced to the specialist and methodological knowledge of business management and information technology for digital challenges in companies. In the specialisations “Digital Transformation” and “Digital Transformation Management”, Master’s students acquire in-depth knowledge of economics, process management and IT as a professional basis for successfully shaping digital change processes in companies. Within the English-language specialisations, a stronger focus is also placed on the characteristics and needs of internationally active companies.
Prof Dr Elisabeth Fröhlich, President of the Cologne Business School, on the intention behind the new study specialisations: “Digitisation is already shaping our work and entrepreneurial action today. With our new specialisations, we want to respond to the complex requirements profile of managers in the digital economy and prepare our students in the best possible way for their career entry into an increasingly digitized world of work”.
A central advantage of the new study specialisations at the Cologne Business School is the practice-oriented teaching, which is anchored in the curriculum by an eight-week internship, the business simulation game and the practical projects business projects. The “Business Projects” refer to cooperation projects between students and companies in which real or realistic cases are worked on. Within the new specialisations, these projects will mainly deal with digital technologies in management.
The specialisations with a digital focus qualify students for a career entry in strategic marketing, change management or consulting for national and international companies. Due to their interdisciplinary approach, the graduates of the courses are in equal demand with employers from different sectors such as software companies, trading companies or energy companies, as well as with start-ups or large corporations, service companies or manufacturing companies. Graduates of the Master’s programs also have the admission requirement for a doctorate.
Prospective students can now apply for a place in the winter semester 2019/20. Further information to the study specialisations under: https://cbs.de/en/