Business Project with the Fressnapf Group

All Categories, Faculty, Inside CBS   -  15. July 2020

Greater transparency and faster response times – a digitalised supply chain offers enormous savings potential for every company. In their business project with the Fressnapf Group, Europe’s largest specialist pet supply retail chain, our students of the “International Business – Digital Transformation Management” study programme dealt with exactly this topic: As a key factor for international expansion, the students were given the task to develop ideas with which the already excellent supply chain could be further digitalised.

Targeted promotion of digital supply chains

At the start of the project, the students visited the Fressnapf central warehouse in Krefeld under the direction of Prof. Dr. Nils Finger, Professor for Supply Chain Management and Vice President for Innovation and Academic Affairs. Subsequently, the students, divided into two project groups, determined the status quo of the current degree of digitisation of the present supply chain and identified possible fields of action. “In my group, we developed the idea of a mobile app with which communication at a specific interface of the supply chain could be improved and the corresponding process digitised,” says master`s student Marie von Homeyer.

The second project group, on the other hand, dealt intensively with the possible effects of a Supply Chain 4.0, as Tillman Sontag explained: “We found that some areas could be made even more efficient with additional digital tools”.  During their digital final presentation, the students also presented a sophisticated target scenario up to the year 2022.

Convincing analyses and solutions

Prof. Dr. Nils Finger was more than satisfied with the results of the project groups: “Both the digital transformation and a sustainably effective supply chain management represent a great challenge for companies. In our business project with Fressnapf, the students combined and developed their specialist knowledge in both important areas and presented the customer with great results. I am proud of this: Our students really put a lot of energy into this complex project and made it a success despite the additional challenges that arose from teamworking from a distance during the corona restrictions”.

Mathias Wenzel, Head of Supply Chain Management at the Fressnapf Group, fully endorsed this praise: “I am really impressed by the professional project work and the students’ final presentations. We are already looking forward to the next project with the CBS International Business School”.

Photo: (c) Fressnapf

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