At a glance
|Study language||English||Intake||Fall||Duration||4 Semesters|
|ECTS||120||Type of study||Full-Time||Qualification||Master of Arts|
|Semester abroad||Optional||Internship||Integrated||Campus||Cologne | Mainz|
|Tuition (Cologne)||775 €*||Tuition (Mainz)||725 €*||Financing||More info >>|
Sales is one of the cornerstones of every company – this is where customers are acquired and supported, sales processes and strategies are implemented and optimised, and turnover and sales figures are generated. The more targeted and efficient the strategies and processes are regulated, the more likely it is that this will contribute to the maximisation of profits and the growth of a company. The master’s degree in Sales Management and Sales Psychology combines the fundamental disciplines of management, psychology and sales, enabling graduates to develop into highly qualified sales management experts.
The master`s in Sales Management and Sales Psychology at the CBS International Business School is based on a demanding business studies master’s course which is combined with further sales psychology specialisations. This is an important extension, because in professional life not only professional skills but above all management qualities are required. Since we always aim for a holistic preparation for the job, we integrate teaching contents such as
In the first semester, the structure of the Sales Management degree programme includes the consolidation of basic knowledge in the following areas:
After you have refreshed and expanded your knowledge in this area, you can expect to focus on topics such as international management or international sales in the second semester. The focus on global issues of sales management studies is based on the requests of worldwide operating organisations and companies. A comprehensive knowledge of international sales management will therefore help you to achieve a good position on the job market.
After a master’s degree in sales management, you should be able to understand customers and identify their needs as quickly as possible. Therefore, in the third semester you will deal with important psychological topics, including personality psychology and client typologies. During the courses you will learn, among other things, what mimic resonance means and the importance of micro-expressions of the face. With this advanced sales management course, you will be ideally prepared for the requirements of future employers and will be able to apply the acquired skills directly and successfully.
Since similar products and services are increasingly offered on the market, it is up to the sales department to sell them in the best possible way. A decisive competitive advantage is provided by highly qualified and efficient sales staff. Our sales management studies will optimally introduce you to these challenges. You will learn strategies to reach your full potential and thus stand out in the selection process and convince with your performance and knowledge.
To work in sales means to be thoroughly familiar with the services and products offered. How this looks in practice cannot be illustrated by theoretical sales studies alone. For this reason, we place increased emphasis on practice-related learning in the CBS Master`s Sales Management course. We therefore offer you the following options within the framework of the sales studies:
Alternatively, you can work on your thesis during a semester abroad at one of our partner universities around the world.
The following criteria must be fulfilled in order to be able to commence your master’s degree in Sales Management and Sales Psychology at the CBS International Business School:
Here you can find detailed information on requirements and our application procedure.
Sales play a fundamental role in every company and contribute significantly to the success of the company. As the latest figures show, in Germany as well as in Europe, sales experts are increasingly sought after. Therefore, after successfully completing the Sales Management studies at CBS, your career prospects are very good. For example, you are qualified for the following positions after graduation:
Which sector you work in is entirely up to you. A further academic career or a doctorate are also possible.