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The General Management Master’s Degree Programme for Non-Economists is intended for graduates of all disciplines and courses of study who want to acquire sound management skills. This Master’s programme has been specially tailored to the needs of non-economists and offers you a comprehensive education in business management. The study places a special focus on the challenges of international markets, where you will get to know important regional, cultural and historical factors which are decisive for the actions of international companies. In order to give your studies a personal profile and to set the course for your future career, this study programme allows you to specialize in a specific area of your choosing. You may select one of the following three specializations:
The services of business psychologists find use in all sorts of industries. Staff recruitment and development, marketing, coaching and communication are among the classic areas for which companies today are looking to obtain psychological expertise. Students with this specialization will gain a deep insight into selected areas of business psychology. In this module they will learn the different tools for operating with psychological authority. Analysis and intervention methods for different talks and occasions such as conflict discussions, mediation and coaching shall be learned.
In addition, relevant skills and methods of business psychology research are taught which, for example, enable students to design, conduct and evaluate employee and customer surveys. Furthermore, current trends and developments in applied economic psychology will be scrutinized so as to understand and process the challenges associated. The curriculum of this module is updated each semester and adapted to current practical and theoretical developments in business psychology.
Consulting, on the other hand, has gained increasing economic importance over the last decades. The primary task for business consultants is to develop practical concepts for complex economic issues in a very short time. As companies are constantly faced with new developments necessitating business decisions, consultants must constantly adapt to new challenges. The students with this specialization will gain a deep insight into the consulting market.
They will learn about the different stages of the consulting process. Approaches in terms of new customer acquisition will also be discussed. Students must also be familiar with the key instruments used in management consultancy. They will learn about the operational function of the business processes, marketing and acquisition. Students will gain an insight into how consulting firms are run.
Marketing has always been one of the most important functional areas within a company. For this reason, focus has shifted in the last years onto new research and practice approaches alongside traditional sales marketing. Students specializing in marketing will gain a deep insight into the various aspects of marketing management. They will learn how products and brands are planned, marketed and distributed using a range of strategic approaches and how to coordinate and implement the various marketing tools when doing so.
In addition, students gain an overview of institutional characteristics and current marketing challenges. New trends are taken up and discussed (guerrilla marketing, viral marketing, etc.). Each semester, course contents are updated and adapted to current research and practice developments in marketing and sales.
Today, sound expertise alone is no longer enough for a successful career. This means practical experience related to your studies and strong personal skills are now part of the job requirements. If you are pursuing a career in international management, excellent foreign language skills and intercultural competencies are essential. The General Management Master’s Programme for Non-Economists prepares you precisely for these challenges.
Particularly in a practice-oriented curriculum, you have the opportunity to apply the skills you have learned over and again. To this end, current case studies as well as relevant questions and topics from the business world are integrated into the classroom and treated time and again. During a several-week-long internship between the third and fourth semesters, you can further augment your acquired knowledge by putting it into practice.
As a graduate of the General Management Master’s Degree Programme for Non-Economists, you will have learned how to apply your expertise in practice and to understand and present scientific facts on your own. Your studies ideally prepare you for a career in middle and senior management in national or international companies, regardless of size or industry. In addition to a broad knowledge of economic sciences learned over the course of your studies, you will also have acquired excellent foreign language skills, superb personal skills and strong intercultural competencies. Your ability to apply your comprehensive expertise in practice, to develop and to implement strategic decisions are precisely the competencies that are in demand both at small and medium-sized organizations as well as with multinational companies. Thus, a successful degree in this course of studies opens up many interesting career prospects while also meeting the prerequisites for a potential career in academia including a doctorate.
Curious? Then arrange an appointment for a non-binding study consultation and clear up all of your questions concerning the course of the studies, examinations, scholarships and financial aid. Please visit us during the semester for a trial lecture or at one of the regularly held info evenings or study information days.