1+1 Programme for international Master Students

800+

Corporate partners

160+

Partner universities

3000

Students

1+1 Programme for international Master Students

master-sportmanagement-und-angewandte-sportpsychologie-student

Take your business horizon on an international level!

CBS prepares students for career opportunities in business. Our fully English-taught programs combine the current state of research with strong practical relevance. These are complemented with application-related knowledge, business games, soft skills courses, and business projects, which usually take place in cooperation with well-known companies.
This programme is exclusively offered to students from selected partner universities. Please contact your home institution in order to find out, whether you are eligible to apply to the 1+1 Programme.

At CBS, internationality and practical orientation are our top priority. Currently, students from more than sixty-nine different countries study and share housing on our campus. This diversity creates a great atmosphere, which is appreciated by our students, professors, and staff alike.

Structure of the 1+1 Programme

Transfer into the second year of graduate studies at CBS and pick one of the following streams:

M.A. in International Business
M.A. in International Business with Marketing

Globalization presents new challenges to international corporations. Potential employers expect leadership, team and integration skills, high motivation, multilingualism and excellent knowledge of economics. Precisely these abilities are imparted on you within the 1+1 Programme for international Master students at CBS International Business School, so that later on, you can make strategically meaningful and sustainable decisions in middle or senior management.
A Master’s in Marketing Management at CBS International Business School will equip you with the skills to analyse markets, target groups, and competitors while building brand awareness and designing products with maximum sales appeal – with the right advertising message and through the most efficient channel. Your studies at CBS will be devoted to the subject of market innovation to prepare you for competitive or disruptive sectors, that require thought-out, anticipatory planning for launching new products or opening up new markets.
After having successfully completed all coursework as well as the Master thesis, students will receive a Master of Arts in International Business or a Master of Arts in International Business with Marketing Management from CBS.

Study course plan - M.A. in International Business

Digital Strategizing3 ECTS

Fundamentals
Starting points for digital strategies (selection)
Challenges in introducing digital strategies – four fights
Identification of success factors for digital strategies (selection)
Agile strategy management
Social and ethical aspects of digital strategies

Business Models & Systems in a Digital Era3 ECTS

In this course, students acquire skills to develop and evaluate digital business models and learn how selected business systems and applications can improve a company’s performance.
Students know the function, structure and types of business models and selected systems and can describe and explain how and to what extent business models change.
They understand the impact of digital technologies and business systems and the relevance of data for high performing business models.
They can explain the need to adapt existing business models or develop new ones in the face of the growing importance of digitalization in diverse industries.
Students are familiar with state-of-the-art business model frameworks and apply them to support digital business model development.
They develop their own digital business models, present their ideas in a pitch format and evaluate their results.

Financials for Management and Marketing3 ECTS

Formal rules and assumptions, national law, IFRS, US-GAAP
The system of financial statements and accounts
Accounting for services and merchandising
Inventory valuation
Receivables and Liabilities
Plant, natural and intangible assets
Ratio analysis
Presentation of financial statements and overview of investment accounting standards
Types of business combinations, joint ventures
Consolidation on date of acquisition, impairment
Consolidation subsequent to acquisition date

International Corporate Finance3 ECTS

Overview of corporate finance(ing) and company structures
Present values
Future values
Introduction to valuing stocks
NPV and other investment criteria
Decision making with NPV and other criterial
Working capital management
Efficient Markets and Behavioural Finance

Business Elective3 ECTS

A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.

Interdisciplinary Elective3 ECTS

By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.

Venture Lab4 ECTS

Discovering and evaluating entrepreneurial opportunities
Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
Feasibility analysis of business ideas
Transferring the idea into a Business Model
Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
Business Plan: Introduction, Sample Case and General Outline
Developing the details of the business plan
Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors
Preparing a pitch deck for successfully presenting the new venture business plan

Integrative Case Studies3 ECTS

Focused review of the curriculum content
Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
Guide and Strategic Plan to Case Study Analysis
Writing a proper Case Study Analysis report
Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
In-depth Case Study Analysis with focus all subject areas of the curriculum
In-depth Case Study Analysis with special focus on Strategic Management

Business Simulation Game3 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

Assessment Center Bootcamp2 ECTS

Consulting Industry: Sector Overview Company Profiles – Job Opportunities and Consulting Careers
Job profile: Characteristics of capabilities and skills needed as a consultant
Job application and interview training
Consulting (mini) case study training
Framework for processing case studies
Brain Teaser Training
Case Simulation (Individual and Group Cases)

Master Thesis Tutorial2 ECTS

During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

German as a Foreign Language2 ECTS

German as a Foreign Language is offered at 4 different levels at CBS. You can study with us as a total beginner of German or as a student who has taken German language courses before. Should you have prior knowledge of German, you will take a short placement test at the beginning of your studies at CBS, so that we can place you into the appropriate level of German.

Master Thesis18 ECTS

During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

Business Economics3 ECTS

Analysis of demand, supply, and market equilibrium
Theory of consumer choice
Theory of the firm, production and cost analysis
Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
Game theory
Pricing strategies
Factor markets, labor economics
Economics of information
Industrial organization
Limitations of markets and interventions by the government
Econometric techniques related to these topics

Empirical Research Methods3 ECTS

Development of a research question
Primary vs. secondary data
Steps of research process
Research designs
Quantitative and qualitative data
Structured methods of data collection: questionnaire and structured interview
Un- and semi-structured methods: qualitative interview and focus group
Quantitative and qualitative content analysis
Ethical considerations of data collection
Sampling
Data analysis using statistical software programs (SPSS)
Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
Writing a research report – structural and other formal requirements

German as a Foreign Language2 ECTS

Study course plan - M.A. in International Business with Marketing Management

Advanced Price Management3 ECTS

Fundamentals of pricing
Concepts of classic pricing policies and strategies
Price-demand functions and price elasticity
Behavioural fundamentals of pricing
Value-based price determination
Cost-oriented price determination
Price differentiation and bundling
Digital Pricing
International Pricing
Sustainable pricing strategies

Sales Excellence3 ECTS

Classification and integration of sales and marketing
Objectives and tasks of sales
Decisions in sales in front of increased complexity in the contemporary global landscapes
Domestic and international distribution structures and channels
Sales channel management
Managing the customer over the customer lifecycle and over all touch points
CRM typologies and approaches
Omnichannel management and concepts
Discount, rebate and bonus strategies

Financials for Management and Marketing3 ECTS

Formal rules and assumptions, national law, IFRS, US-GAAP
The system of financial statements and accounts
Accounting for services and merchandising
Inventory valuation
Receivables and Liabilities
Plant, natural and intangible assets
Ratio analysis
Presentation of financial statements and overview of investment accounting standards
Types of business combinations, joint ventures
Consolidation on date of acquisition, impairment
Consolidation subsequent to acquisition date

Environmental Impact Management and Marketing3 ECTS

Historical developments and environmental policies: Evolution and role of industrial ecology and environmental management
The transition from a linear to a circular economic system
Industrial Metabolism, Dematerialization, Cradle to Cradle (C2C) & Circular Economy
Life-Cycle-Impact Portfolio and Life-Cycle-Assessment: Stages of LCA process, interconnectedness to supply chain

Business Elective3 ECTS

Interdisciplinary Elective3 ECTS

Venture Lab4 ECTS

Discovering and evaluating entrepreneurial opportunities
Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
Feasibility analysis of business ideas
Transferring the idea into a Business Model
Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
Business Plan: Introduction, Sample Case and General Outline
Developing the details of the business plan
Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors
Preparing a pitch deck for successfully presenting the new venture business plan

Integrative Case Studies3 ECTS

Focused review of the curriculum content
Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
Guide and Strategic Plan to Case Study Analysis
Writing a proper Case Study Analysis report
Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
In-depth Case Study Analysis with focus all subject areas of the curriculum
In-depth Case Study Analysis with special focus on Strategic Management

Business Simulation Game3 ECTS

Business Plan Writing and Pitching2 ECTS

Discovering and evaluating entrepreneurial opportunities
Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
Feasibility analysis of business ideas
Transferring the idea into a Business Model
Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, keypartners, key activities, key resources, cost structure)
Business Plan: Introduction, Sample Case and General Outline
Developing the details of the business plan

German as a Foreign Language2 ECTS

Master Thesis Tutorial2 ECTS

Master Thesis24 ECTS

Business Economics3 ECTS

Analysis of demand, supply, and market equilibrium
Theory of consumer choice
Theory of the firm, production and cost analysis
Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
Game theory
Pricing strategies
Factor markets, labor economics
Economics of information
Industrial organization
Limitations of markets and interventions by the government
Econometric techniques related to these topics

Empirical Research Methods3 ECTS

Development of a research question
Primary vs. secondary data
Steps of research process
Research designs
Quantitative and qualitative data
Structured methods of data collection: questionnaire and structured interview
Un- and semi-structured methods: qualitative interview and focus group
Quantitative and qualitative content analysis
Ethical considerations of data collection
Sampling
Data analysis using statistical software programs (SPSS)
Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
Writing a research report – structural and other formal requirements

German as a Foreign Language2 ECTS

Cologne – Living and learning in the Rhine Metropolis

Cologne – Student city and multicultural metropolis in the Heart of Europe

A pro CBS International Business School decision is always a decision for the city of Cologne. As one of Germany’s largest and best-loved university cities, Cologne has plenty to offer and attracts students from Germany and all over the world. The city, the people, the culture and the economy – Cologne is a pure experience. Cologne boasts more than 1 million inhabitants, of which 95,000 alone are students. The pub and party scene in Cologne is as colourful and diverse as the city itself.

Study in the heart of Europe and take weekend trips to Paris, Amsterdam, Brussels or Berlin – all of which are only a stone´s throw away!

Vibrant economy

In professional life, the proximity of the CBS to the economy pays off. Cologne is a location with a long-standing commercial and trade fair tradition. Numerous commercial enterprises and industrial firms, for example from the metal, automobile, chemicals, pharmaceuticals, printing or textiles industries just as the music and media sector are searching for enthusiastic and highly motivated junior employees who wish to shape their future successfully. Well-known TV broadcasting companies such as WDR, RTL and VOX are located in Cologne. However, a large number of computer, Internet and telecommunications companies also make Cologne a dynamic IT location.

This is what our students say

Philip Kollmann

Project Manager
Wayne´s Coffee

"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

Katrin Rieger

Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
HanseMerkur Krankenversicherung

"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

Christopher Rosenbaum

Manager
Ernst & Young GmbH
Wirschaftsprüfungsgesellschaft

"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

Oliver Kiderle

EMEA Regional Product Expert
Google Inc.

"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

Kalle Kenkel

Commercial Excellence Manager
GE Healthcare

"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

Neil Jordaan

Global Digital Content Manager
Elanco

"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

Patrick Stein

Head of Human Resources
Boston Consulting Group

"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."

Semester Dates

Start of the Programme

	Application deadline :1 May
	Semester 1
Introduction Week: Beginning of September	Start of lectures: September	End of lectures: Beginning of December
Exam period: Beg. of December - Mid December
	Semester 2
Start of lectures: March	End of lectures: End of June	Exam Period: Mid May - beginning of June
Master Thesis: January - June	Graduation Ceremony: Beginning of September

Learn more about studying & living in Cologne

Campus Cologne

Living in Cologne

Student jobs in Cologne

Accommodations in Cologne

What Cologne is famous for

Application

Applicants must have successfully completed at least 1 year of graduate studies in a Business related study programme which has been approved by your home institution for the 1+1 Programme. As the courses at CBS are fully taught in English a high English language proficiency is essential.

Students from international partner universities must be nominated by their home institution before starting the CBS application process.

If you want to apply as a 1+1 Student, please contact the International Office by email for your weblink to the online application form.