International Business (M.A.)

Vorlesungssprache Englisch Studienstart Sommer + Winter Dauer 4 Semester
ECTS 120 Studienform Vollzeit Abschluss Master of Arts
Auslandssemester optional Praktikum integriert Campus Köln | Mainz | Potsdam
Gebühren (Köln) 885 €* Gebühren (Mainz, Potsdam) 825 €* Finanzierung Mehr dazu >>
*Die angezeigten Preise verstehen sich als monatliche Gebühr. Stand: Januar 2020.


Business Economics

  • Demand analysis & estimating demand
  • Supply and market equilibrium
  • Production economics
  • Cost analysis
  • Estimating cost functions and production functions
  • Economies of scale
  • Prices, output and strategy in different markets
  • Game theory models of oligopoly
  • Pricing techniques and analysis
  • Government regulation

Empirical Research Methods

  • Quantitative and qualitative methods
  • Development of a research question
  • Steps of research process
  • Methods of data collection
  • Sampling
  • Data analysis using statistical software programs (SPSS or R)
  • Writing a research report

Strategic Analysis & Management

  • Strategy making process and strategic reasoning
  • Cultural and institutional context of strategic management
  • Network-level strategies
  • Corporate development and configuration
  • Strategic change and corporate restructuring
  • Strategy evaluation and strategic controls

Innovation Management & Digital Transformation

  • Dynamics of innovation & their implications for change management
  • Individual creativity and invention
  • Corporate creativity & intrapreneuring
  • Technology management
  • Innovation and technology strategies
  • Managing innovations
  • Diffusion of innovations
  • Cultural differences in innovation capability
  • Contemporary trends in innovation management

Corporate Social Respons­ibility

  • Cornerstones of sustainable management
  • CSR as management approach
  • Practical approaches of organizational effectiveness
  • Tools for CSR implementation
  • CSR and financial performance
  • Life cycle assessment

Corporate Governance

  • Historical developments around the world
  • Directors and board structures in different parts of the world
  • Family business governance
  • Role of institutional investors
  • Corporate governance in mergers and acquisitions
  • Socially responsible investments
  • Corporate governance in different regions

Customer Relationship Management

  • Relationship marketing vs. Transactional marketing
  • Concept of the customer lifetime value
  • Market segmentation and the customer lifetime value
  • Marketing strategies in the field of CRM
  • Big data marketing and CRM
  • Multi-channel marketing and CRM
  • Efficiency and effectiveness of loyalty programs

Service Marketing

  • Challenges that must be identified and addressed by companies
  • Developing effective service marketing strategies
  • The three-stage model of services
  • Balancing demand against productive capacity
  • Managing people in services marketing and improving service quality
  • Participation of the customer within the service production process

Business English

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language

The focus of the module is on introducing language for both bus