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INTRODUCTION TO TOURISM MANAGEMENT
3 ECTS

  • History and development of tourism
  • The tourism system in the era of globalisation
  • Ecologic, economic, and social impacts of tourism
  • Tourism: a multi-component service industry
  • Business models and forms of tourism
  • Tourism organisations and lobbyism
  • Backlash issues: terrorism, natural disasters, diseases

TOURISM GEOGRAPHY
3 ECTS

  • The Demand and Supply for Recreation and Tourism
  • Linking World-wide Issues to Tourism
  • Climate and Tourism
  • Geographical Influencing Factors on Tourism Development
  • Tourism and Natural Catastrophes
  • Sustainable and Responsible Tourism

BUSINES ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

TOURISM LAW
3 ECTS

  • The Warsaw convention
  • Visa and vaccination requirements
  • EU legislation: freedom of services
  • EU legislation: passenger rights
  • German law: the legal status distinction between tour operators and travel agents
  • German law: the role of travel alerts issued by the Federal Foreign Office

TOUR OPERATIONS
3 ECTS

  • The package tour value chain
  • Market structure of tour operators
  • Business models and strategies in tour operating
  • Purchasing of accommodation and transportation capacities
  • Travel agencies and their market structure: chains, franchise, co-operation models
  • Tour operators vs. travel agencies: commission structures, fee models, legal status
  • Global players in tour operating and travel distribution
  • Specialized tour operators and niche markets
  • New distribution channels, online travel agencies, and virtual tour operating

BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGEN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

AVIATION MANAGEMENT
3 ECTS

  • Major aspects of Aviation industry
  • Business Relations: Mergers, Acquisitions and Strategic Alliances
  • Airlines and their interaction with their environments
  • Airport Business Models
  • New trends and future perspectives

HOTEL BUSINESS OPERATIONS
3 ECTS

  • Classification and service quality issues
  • Investors, owner-operators, franchise, and hotel chains
  • Food & beverage operations
  • Rooms division and yield management
  • Banquet and conference sales
  • Human resources management
  • Traditional vs. design hotels

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SOCIAL MEDIA MARKETING
3 ECTS

Every year, state-of-the-art topics in Social Media Marketing will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.

Examples for the contents of Social Media Marketing are:

  • Crowdsourcing
  • Personality Branding
  • Social Media Customer Service Center
  • Social Media for B2B communication.

NEW TECHNOLOGIES IN TOURISM
ECTS

Every year, state-of-the-art topics in eTourism will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.

  • eTourism and eBusiness
  • Web 2.0 and user generated content (link to Social Media Marketing)
  • Augmented and Virtual Reality applications for the Tourism industry
  • Platforms and tools
  • ICT solutions for tourist destinations, service providers, tour operators, distribution and sales
  • Technology acceptance and backlashes

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

DESTINATION MANAGEMENT AND MARKETING
3 ECTS

  • Public and private destination management
  • Destination target marketing and affinity group marketing
  • Sustainable destination management tools
  • Destination financing and controlling
  • International destinations
  • New trends and future perspectives of destination management
  • Destination Management or Destination Marketing Organisations

SURFACE TRANSPORTATION MANAGEMENT
3 ECTS

  • Forecasting domestic and international demand of transportation
  • Supply Analysis for tourism transportation
  • Sustainable considerations in the choice of tourism transportation
  • The Future of tourism transportation
  • Cruises, Railways, Coach Tour
  • Individual Cars, Car Rental Services

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulaion games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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