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INTRODUCTION TO BUSINESS OPERATIONS
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

BUSINESS LAW
3 ECTS

  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Safeguarding creditors’ rights
  • Forms of business organizations

MATHEMATICS
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Understanding Differential Equations
  • Understanding Logarithms

STATISTICS
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

FINANCIAL ACCOUNTING
6 ECTS

  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

INTRODUCTION TO TOURISM MANAGEMENT
3 ECTS

  • History and development of tourism
  • The tourism system in the era of globalisation
  • Ecologic, economic, and social impacts of tourism
  • Tourism: a multi-component service industry
  • Business models and forms of tourism
  • Tourism organisations and lobbyism
  • Backlash issues: terrorism, natural disasters, diseases

TOURISM GEOGRAPHY
3 ECTS

  • The Demand and Supply for Recreation and Tourism
  • Linking World-wide Issues to Tourism
  • Climate and Tourism
  • Geographical Influencing Factors on Tourism Development
  • Tourism and Natural Catastrophes
  • Sustainable and Responsible Tourism

BUSINES ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MICRO ECONOMICS
6 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

MARKETING
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment
  • Trends in HRM

MARKET RESEARCH
3 ECTS

  • Introduction to Market Research
  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Report preparation and presentation

COST ACCOUNTING
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costingt
  • Concepts of relevant cost and revenue
  • Budgeting

TOURISM LAW
3 ECTS

  • The Warsaw convention
  • Visa and vaccination requirements
  • EU legislation: freedom of services
  • EU legislation: passenger rights
  • German law: the legal status distinction between tour operators and travel agents
  • German law: the role of travel alerts issued by the Federal Foreign Office

TOUR OPERATIONS
3 ECTS

  • The package tour value chain
  • Market structure of tour operators
  • Business models and strategies in tour operating
  • Purchasing of accommodation and transportation capacities
  • Travel agencies and their market structure: chains, franchise, co-operation models
  • Tour operators vs. travel agencies: commission structures, fee models, legal status
  • Global players in tour operating and travel distribution
  • Specialized tour operators and niche markets
  • New distribution channels, online travel agencies, and virtual tour operating

BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGEN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MACRO ECONOMICS
6 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

STRATEGIC MANAGEMENT
3 ECTS

  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Basic corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • Mergers, acquisitions and alliances
  • Strategic entrepreneurship and innovation
  • Organizational structure and controls
  • Social Responsibility and Ethics of Strategic Management
  • Basics of Corporate Governance

INTERNATIONAL MANAGEMENT
ECTS

  • Global competition and the transnational corporation in the global economy
  • Institutions governing competition
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • Networks and innovation
  • Managing people in multinational enterprises
  • Leadership and management behavior in multinational companies
  • Organizational culture

SOCIAL SCIENCE BASICS
3 ECTS

  • Social sciences and its methods
  • Human behaviour and organisation
  • Development of civilisations
  • Culture and the individual
  • Decision making and power
  • Social and political institutions
  • Economics and society
  • Global issues

EMPIRICAL SOCIAL RESEARCH
3 ECTS

  • Theory and hypotheses
  • Qualitative method
  • Quantitative method
  • Research designs
  • Data collection methods
  • Correlation and Causality
  • Sampling
  • Data collection
  • Coding
  • Ethics

AVIATION MANAGEMENT
3 ECTS

  • Major aspects of Aviation industry
  • Business Relations: Mergers, Acquisitions and Strategic Alliances
  • Airlines and their interaction with their environments
  • Airport Business Models
  • New trends and future perspectives

HOTEL BUSINESS OPERATIONS
3 ECTS

  • Classification and service quality issues
  • Investors, owner-operators, franchise, and hotel chains
  • Food & beverage operations
  • Rooms division and yield management
  • Banquet and conference sales
  • Human resources management
  • Traditional vs. design hotels

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

BUSINESS ELECTIVES 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS ELECTIVES 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

TOURISM MARKETING AND BEHAVIOUR
3 ECTS

  • The 7 P’s of service marketing
  • The marketing environment for hospitality and tourism
  • Consumer markets and the context of tourist buying behaviour
  • Destination marketing specifics
  • Hotel and restaurant marketing
  • Major distribution channels
  • Web 2.0: opportunities and risks of user-generated content
  • Consumer behaviour: individual, social, and group aspects
  • Perceiving and choosing destinations
  • The tourists’ on-site experience

EVENT AND CONGRESS MANAGEMENT
3 ECTS

  • Legal aspects of event management
  • Communication, information and office management, software applications
  • Event marketing and branding
  • Event production and mise-en-scene
  • Invitation management
  • Event management strategy and planning
  • Meetings, conventions, trade fair and exhibition management
  • Marketing & media interaction

SOCIAL MEDIA MARKETING
3 ECTS

Every year, state-of-the-art topics in Social Media Marketing will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.

Examples for the contents of Social Media Marketing are:

  • Crowdsourcing
  • Personality Branding
  • Social Media Customer Service Center
  • Social Media for B2B communication.

NEW TECHNOLOGIES IN TOURISM
ECTS

Every year, state-of-the-art topics in eTourism will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.

  • eTourism and eBusiness
  • Web 2.0 and user generated content (link to Social Media Marketing)
  • Augmented and Virtual Reality applications for the Tourism industry
  • Platforms and tools
  • ICT solutions for tourist destinations, service providers, tour operators, distribution and sales
  • Technology acceptance and backlashes

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SEMESTER ABROAD
25 ECTS

Students spend their fifth semester abroad at one of our many distinguished partner universities. The CBS International Office helps students to find the right university, prepare their application and select suitable courses ahead of time.

BACHELOR THESIS TUTORIAL
1 ECTS

BACHELOR THESIS
12 ECTS

DESTINATION MANAGEMENT AND MARKETING
3 ECTS

  • Public and private destination management
  • Destination target marketing and affinity group marketing
  • Sustainable destination management tools
  • Destination financing and controlling
  • International destinations
  • New trends and future perspectives of destination management
  • Destination Management or Destination Marketing Organisations

SURFACE TRANSPORTATION MANAGEMENT
3 ECTS

  • Forecasting domestic and international demand of transportation
  • Supply Analysis for tourism transportation
  • Sustainable considerations in the choice of tourism transportation
  • The Future of tourism transportation
  • Cruises, Railways, Coach Tour
  • Individual Cars, Car Rental Services

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulaion games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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