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INTRODUCTION TO TOURISM MANAGEMENT
3 ECTS

  • What is Culture?
  • Culture and Behaviour
  • Exploring Culture
  • Activity and Time
  • Individualism and Power
  • Planning and Working
  • Organisational Culture
  • Universalism vs. Particularism
  • Emotions and Privacy
  • Communication Styles
  • Dealing with Stereotypes
  • Diversity and Cultural Awareness
  • International Teams
  • Culture and Sustainability

TOURISM GEOGRAPHY
3 ECTS

  • Introduction to working with case studies
  • Case studies from the textbook
  • Current topics and issues
  • Student presentations

BUSINES ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

TOURISM LAW
3 ECTS

  • The relevance of WTO and GATT, GATS, TRIPS for the tourism industry
  • The Warsaw convention
  • The Montreal convention
  • Visa and vaccination requirements
  • EU legislation: freedom of services
  • EU legislation: Schengen agreement
  • EU legislation: package holiday directive
  • EU legislation: passenger rights
  • German law: the legal status distinction between tour operators and travel agents
  • German law: the details of BGB § 651
  • German law: Frankfurt table of price reductions for travel package deficiencies
  • German law: the role of travel alerts issued by the Federal Foreign Office

TOUR OPERATIONS
3 ECTS

  • Introduction to travel intermediaries
  • The package tour value chain
  • Market structure of tour operators
  • Business models and strategies in tour operating
  • Purchasing of accommodation and transportation capacities
  • Packaged tour assembly and budgeting
  • Travel agencies and their market structure: chains, franchise, co-operation models
  • Tour operators vs. travel agencies: commission structures, fee models, legal status
  • Global players in tour operating and travel distribution
  • Specialized tour operators and niche markets
  • New distribution channels, online travel agencies, and virtual tour operating
  • Global distribution systems and technology provider

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGEN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

AVIATION MANAGEMENT
3 ECTS

  • Major aspects of Aviation industry
  • Airline Strategies & Business models
  • Business Relations: Mergers, Acquisitions and Strategic Alliances
  • Airlines and their interaction with their environments
  • Aircraft Manufacturers: Market Position and Operations
  • Airport Business Models
  • Aviation & Non-Aviation Service Providers and their role and importance
  • Passenger Process and its evolution due to technological innovations
  • New trends and future perspectives

HOTEL BUSINESS OPERATIONS
3 ECTS

  • Introduction to the hospitality industry
  • Hotel categories and business types
  • Classification and service quality issues
  • Investors, owner-operators, franchise, and hotel chains
  • Food & beverage operations
  • Rooms division and yield management
  • Accounting, budgeting and controlling
  • Banquet and conference sales
  • Human resources management
  • Traditional vs. design hotels
  • Current trend

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SOCIAL MEDIA MARKETING
3 ECTS

Every year, state-of-the-art topics in Social Media Marketing will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.

Examples for the contents of Social Media Marketing are:

  • Crowdsourcing
  • Personality Branding
  • Social Media Customer Service Center
  • Social Media for B2B communication.

NEW TECHNOLOGIES IN TOURISM
ECTS

Every year, state-of-the-art topics in eTourism will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.

  • eTourism and eBusiness
  • Web 2.0 and user generated content (link to Social Media Marketing)
  • Mobile technology and applications
  • Augmented and Virtual Reality applications for the Tourism industry
  • Platforms and tools
  • Business travel technology
  • ICT solutions for tourist destinations, service providers, tour operators, distribution and sales
  • Overview of major providers of ICT solutions for the tourism industry
  • Technology acceptance and backlashes
  • Natural resources in the Latin American region.

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SURFACE TRANSPORTATION MANAGEMENT
3 ECTS

• Demand analysis for tourism transportation
• Forecasting domestic and international demand of transportation
• Supply Analysis for tourism transportation
• The human and environmental impact of tourist transportation
• Sustainable considerations in the choice of tourism transportation
• The Future of tourism transportation
• Cruises, Railways, Coach Tours
• Individual Cars, Car Rental Services
• Tourism and Oil

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual com-
pany which operates in the same market as other participant-operated competitors.
This involves making typical management decisions in realistic environments. Besi-
de the deepening and active examination of subject-specific knowledge the simula-
tion games also include the team environment, where interaction, communication
and prioritization are of paramount importance. Participants learn how to manage
risk and uncertainty while time is limited and information constrained. Group-reflec-
tions help to take over different perspectives and to discuss pros and cons of cont-
ent- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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