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INTRODUCTION TO MEDIA MANAGEMENT
3 ECTS

  • Definition of communication, media, and media management
  • Characteristics of media products
  • Media audiences and value chains
  • Media economics: Firms, markets, industries
  • Media convergence
  • The economics of advertising
  • Publishing media/ future of journalism in the context of citizen journalism
  • Film and cinema management
  • Broadcast/ TV management
  • Online and social media management
  • Media ethics

MEDIA PRODUCTION
3 ECTS

  • Pre-Production/ development: brainstorming, scribbling/ drafting ideas, concept development, creative writing, script writing, pitching
  • Production: introduction to film/TV/video, audio/ radio, graphics, print, online media production
  • Post-production: cutting, sound on vision, modularization of contents for different media channels (streaming in webisodes, cross-channel approaches)
  • Distribution: get an audience, plan a premiere
  • Modularized usage of media contents across different media channels and regarding various audiences
  • Licensing models
  • Project management in practice: Completion of a film production in a team
  • Successful producers: screen competitors and role models
  • Inspiring creative media artists: learn from the masters
  • Creative tools for storytelling: how to use camera, software, actors for the best

BUSINES ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SOCIAL MEDIA MARKETING
3 ECTS

  • Markets are conversations
  • Listen and learn
  • Shift from one-to-many to many-to-many communication
  • Social Media: Concepts and theories
  • Social Media in advertising and marketing
  • Viral marketing
  • Branding
  • Awareness and user engagement
  • Social Media strategic planning
  • Social Media measures
  • Social Media marketing case studies
  • Social Media marketing techniques and tools
  • Social Media ethics
  • Trust and transparency
  • Social media literacy

CORPORATE COMMUNICATIONS
3 ECTS

  • Internal and external communications of the company: Definitions, actors, approaches, tools
  • PR Management
  • Corporate communication with employees and shareholders
  • Corporate communication with suppliers
  • Corporate communication with the Media, governments, customers, society at large, and non-governmental organizations
  • Social Media Communication of the firm
  • Sustainable Communication
  • Corporate Social Responsibility
  • Crisis communication

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGEN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SOCIAL MEDIA MONITORING
3 ECTS

  • Social Media Monitoring strategies
  • Social Signals
  • Methods, tools, and services for social media monitoring
  • Social media metrics
  • Sentiment analysis (tonality)
  • Content analysis & basics of text mining
  • Influencer analysis
  • Campaign monitoring
  • Competitor analysis using social media and other data sources, e.g., Google
  • Trends
  • Trend detection
  • Issue Monitoring
  • Social media consulting
  • Privacy

TRANSMEDIA MANAGEMENT
3 ECTS

  • History of transmedia
  • Definition of ‘cross-media’ and ‘transmedia’
  • Cross-media and transmedia cases
  • Media channels, including recent media channel trends
  • Selection of content (formats) for different media platforms
  • Monetising digital content
  • Marketing and advertising trends
  • Digital rights

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

DIGITAL MARKETING
3 ECTS

  • Digital Marketing basics
  • Differentiation of the most important Digital Marketing channels
  • Search Marketing techniques and tools
  • Repetition of Social Media Marketing techniques and tools
  • E-Mail Marketing techniques and tools
  • Mobile Marketing techniques and tools
  • Affiliate Marketing techniques and tools
  • Cross-media and Transmedia Marketing techniques and tools
  • Combination of Digital Marketing channels.

GAME CONCEPTION AND DESIGN
3 ECTS

  • History of game development
  • Genres: adventure games, role and strategy games, ego shooter, serious games, multiplayer (online) games, browser games
  • Connection of online games to online social networks
  • The gaming industry: professional roles, the development team, project-based management practices
  • Media/ game and app conception: conception process; drafting methods
  • Media conception for games: design requirements, game conception for different target groups; youth protection
  • Copyright
  • Game conception: development of stories, characters, environment, level designs
  • Content development for games and apps
  • Tools for game and app development (e.g., “App Inventor”)
  • Linear and non-linear storytelling; audiovisual storytelling
  • Visual aesthetics
  • Graphics
  • Artwork in games: 2 and 3D Art
  • Sound design and composition

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

OPTION B INTERNSHIP AND MEDIA PROJEKT
35 ECTS

Nach einem viermonatigem Praktikum bearbeiten Sie in Abstimmung mit einem Betreuer der CBS eigenständig ein Projekt, das Sie auch in Zusammenarbeit mit einem Unternehmen umsetzen können. Thematisch muss sich das Projekt von der Bachelorarbeit unterscheiden.

MEDIA TRENDS
3 ECTS

  • History of media trends
  • Media studies
  • Virtual reality
  • Augmented Reality
  • Devices
  • Trends in media contents
  • Trends in the media value chains
  • Marketing and advertising trends
  • Trends in branding management
  • Trends in entertainment industries
  • Internet socio-economics
  • Trends in e-commerce
  • Social commerce
  • Upcoming media markets

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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