IB - Digital Management (B.A.)

Vorlesungssprache Englisch Studienstart Sommer + Winter Dauer 6 Semester
ECTS 180 Studienform Vollzeit Abschluss Bachelor of Arts
Auslandssemester integriert Praktikum integriert Campus Köln | Mainz | Potsdam
Gebühren (Köln) 5.310 €* Gebühren (Mainz, Potsdam) 4.950 €* Finanzierung Mehr dazu >>
*Die angezeigten Preise verstehen sich als Semestergebühr. Informationen zu den Studiengebühren für Nicht-EU-Studierende finden Sie auf der allgemeinen Informationsseite zu den Studiengebühren. Stand: März 2020.

Studienverlaufsplan

Semester 1 Semester 2 Semester 3 Semester 4 Auslandssemester Semester 6

Business Operations
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Business Function: HR
  • Business Function: Operations
  • Business Function: Marketing
  • Business Function: Finance and Accounting
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

Business Law
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Solving problems (e.g. failure to perform, liabilities)
  • Safeguarding creditors’ rights
  • Forms of business organizations

Mathematics
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of Derivatives
  • Understanding Differential Equations
  • Applications of Differential Equations
  • Understanding Logarithms
  • Applications of Logarithms

Statistics
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

Financial Accounting
3 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

Applied Financial Accounting
3 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

Marketing
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

Human Resource Management
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment
  • HR Ethics
  • Trends in HRM

Foreign Language
2 ECTS

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills. 

Business English
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Personal Skills
2 ECTS

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Microeconomics
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

Applied Microeconomics
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

Supply Management
3 ECTS

  • Industrial Buying Behaviour
  • New perception of supply management
  • The procurement marketing process
  • Situation Analysis: Defining critical supply problems, potentials, targets and strategies
  • Need Analysis: Defining the demand
  • Evaluating and Selecting Supply Markets
  • Supplier Evaluation: Find the ‘right supplier’
  • Supplier Relationship Management: Importance of supplier collaborations
  • Supplier Negotiation Process: Strategies and tools
  • Green procurement: Describing a sustainable procurement model
  • Creating a basis for sustainable procurement and integrating sustainable measures into procurement processes
  • Sustainable supplier management: Key theories and practices

Strategic Management
3 ECTS

  • Introduction to Strategy and Strategic Management
  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Generic business-level strategies for competitive advantage
  • Basic Corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • Internationalization
  • Mergers and acquisitions
  • Strategic entrepreneurship
  • Strategic leadership
  • Social Responsibility and Ethics of Strategic Management
  • Basics of Corporate Governance

Market Research
3 ECTS

  • Introduction to Market Research
  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Basic data analysis (how to use it)
  • Report preparation and presentation

Cost Accounting
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costing
  • Overhead analysis sheet
  • Concepts of relevant cost and revenue
  • Budgeting

Introduction To Finance
6 ECTS

  • Finance: Goals, Functions and Environment
  • Financial analysis and Financial Forecasting
  • Managing Working Capital
  • Sources of Short-Term Financing
  • Capital Markets and Investment Banking
  • External financing resources: Debt capital
  • External financing resources: Equity capital
  • Capital Budgeting: The Time Value of Money
  • Capital structure and the Cost of Capital

Business English
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language
2 ECTS

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills. 

Personal Skills
2 ECTS

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Macroeconomics
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

Applied Macroeconomics
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

International Management
3 ECTS

  • Determinants & dimensions of culture in business
  • Culture & styles of management
  • Culture & corporate structures
  • Culture & leadership
  • Culture & corporate strategy
  • Cultural change in organisations
  • Culture and international marketing management
  • Cultural diversity in organisations
  • Business communication across culture & barriers to intercultural communication
  • Working with international teams
  • Conflicts & cultural differences
  • Developing intercultural communicative competence

Digital Management
3 ECTS

  • Global competition and the transnational corporation in the global economy
  • Emerging markets
  • Institutions governing competition
  • Formal and informal institutions
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • New approaches in International Management (Born Global, QRC, …)
  • Networks and innovation
  • Managing people in multinational enterprises
  • Managing expatriates
  • Leadership and management behaviour in multinational companies

Integrative Case Study
3 ECTS

  • Guide and Strategic Plan to Case study analysis
  • Writing a proper case study analysis report
  • In-depth Case Study Analysis with focus on Financial Management
  • Solving of interdisciplinary case studies with a focus on digital management

Digital Business Models
3 ECTS

  • Business model versus digital business model: definitions
  • Differentiation: business model versus revenue model
  • Phases of digital business model development: ideation, vision development, proof
    of concept
  • Techniques of business model development, e.g. business model canvas
  • Types of digital business models
  • The Internet of Things, the Internet of Humans, Artificial Intelligence, Augmented
    Reality and Virtual Reality, 3D Print, and the semantic Web as drivers for digital
    business model innovation
  • Digitalization of value chains and ecosystems
  • Data Economy and data driven business models
    • Datafication and the data driven enterprise the collective technologies
      and processes used to transform an organization to a data driven
      enterprise
    • Overview of digital business processes/ workflows
    • Ethical and legal implications of data driven business models: data privacy,
      copyright
    • Case studies of digital business models (Case studies of digital business models (e.g. in the Fintech sector, Healthcare sector e.g. in the Fintech sector, Healthcare sector or Automotive industryor Automotive industry).)

Digital Work Environment & Leadership
3 ECTS

  • Leadership vs. Management in the digital era
  • Leadership theories: an overview
  • Organizational culture in times of digitalization
  • Digital innovation and transformation
  • Organisational ambidexterity
  • Workplace 4.0
  • Flexible work models
  • Virtual organization
  • Digital leadership and HRM tools
  • Trust building in a digital context
  • Virtual teams
  • Online leadership
  • Intercultural aspects of digital leadership
  • Socially responsible leadership in a digital context

Agile Project Management
3 ECTS

  • Kanban, Scrum and Waterfall methods – difference and history
  • What Kanban is and how it developed from Toyota operations to here
  • Scrum — why it was developed
  • the agile manifest
  • project success: value-based vs cost-based project approaches
  • agile methods – usefulness for Lean Start-ups
  • roles and responsibilities in agile projects
  • team structure, setup and building in agile methods
  • potential opposition against agile methods in organizations
  • methods for measuring project progress in agile methods
  • software for agile methods (Trello / GitHub)
  • plan and setup a concrete project in Kanban with GitHub or Trello
  • measuring the performance in agile projects
  • case application of agile methods

Foreign Language
4 ECTS

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills. 

Personal Skills
2 ECTS

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Corporate Tax
3 ECTS

The overall aim of this module is to introduce students to the basic concepts of corporate taxation, especially the different types of taxes, transparent and intransparent entities and the value added tax.

Management Information Systems
3 ECTS

  • IT and MIS as enablers of strategic decision making
  • E-business, networks, and mobile technology
  • Infrastructure, hardware and software
  • Databases and data warehouses
  • Business Intelligence
  • Networks and communications
  • Operations management and supply chain management
  • Enterprise resource planning
  • Limitations and risks of IT systems and applications
  • MIS market trends, major providers and IT solutions.
  • The role of social media in business
  • Industry 4.0 and the Internet of Things

Business Elective 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • SAP as Enterprise Resource Planning Software
  • Snack Content
  • Harvesting and analyzing social media data for business purposes
  • Industry 4.0

Business Elective 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • SAP as Enterprise Resource Planning Software
  • Snack Content
  • Harvesting and analyzing social media data for business purposes
  • Industry 4.0

Business Project
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations

Data Science
3 ECTS

  • Data Literacy
  • Data as raw material
  • Introduction to data science programming languages (e.g. R, Python)
  • Data pre-processing and data manipulation
  • Data visualization
  • Big data
    • Formats used in data science
    • Overview of algorithms used in data science (e.g. reinforcement learning, deep learning)
    • Big data databases (e.g. Hadoop, Apache Spark)
  • Data Economy
    • Open and closed data
    • Data brokers
    • Data marketplace
    • Data enrichment and data quality
    • Data as a product
    • Data value-chain
  • Ethical & legal aspects of data economy
    • Data protection & intellectual property
  • Principle of free movement of data

Coding & Design
3 ECTS

  • Apply the use of an editor
  • Comprehend compilers, transpilers, interpreters
  • Explain the function of browsers, the Internet, servers and data access
  • Organize the workflow
  • Evaluate tools
  • Produce a workspace setup
  • Learn a programming language (e.g. JavaScript, Python or R) with:
    • Variables
    • Numbers & dates
    • Strings & text formatting
    • Arrays
    • Objects
    • Classes
    • Conditionals
    • Loops and iterations
    • Expressions
    • Functions
    • Operating system functions
  • Understand data interfaces and APIs
  • Formulate tests and carry out testing
  • Integrate the documentation of code
  • Apply versioning

Foreign Language
4 ECTS

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills. 

Personal Skills
2 ECTS

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills. 

Semester Abroad
25 ECTS

You will spend the fifth semester at one of our numerous partner universities abroad. 

Our International Office supports you in the selection & application process and coordinates the courses to be taken abroad with you in advance. 

Bachelor Thesis
12 ECTS

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

Bachelor Thesis Tutorial
1 ECTS

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Digital Supply Chain & Smart Factory
3 ECTS

The module introduces the OODA process model (Observe, Orient, Decide, und Act). This
model allows to analyze how digitalization technologies can be used to support and analyze
the provision and exchange of data, automation processes, human machine interaction,
machine to machine interaction, and the use of data in all stages of the supply chain
(procurement, design, production, logistics), in order to secure competitiveness. The
following technologies and challenges are discussed based on theoretic al models, practical
applications, and practice reports:

  • Holistics concepts and cyber-physical supply chain systems
  • Robotics
  • Internet of Things
  • Artificial Intelligence
  • Advanced / Individualized Manufacturing and Industry 4.0
  • Machine-to-machine communication – Development of industrial standards
  • Migration of existing technologies
  • Additive Manufacturing
  • Drafts, presentation techniques, and Rapid Prototyping
  • 360-degree visualizations, 3D print, and Virtual Reality
  • Digital integration of suppliers, service providers, and customers
  • Risk and security management and human factors along the digital supply chain

Digital Start-Up Management
3 ECTS

  • Concepts of entrepreneurship and start-ups
  • Strategy development and Lean Start-up planning
  • Business Model Canvas and its building blocks (value proposition, customer segments, hannels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
  • Feasibility analysis and hypotheses testing for digital business models
  • Digital marketing strategies and customer development (customer acquisition, retention, and recovery)

Business Simulation Game
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

Personal Skills
2 ECTS

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Allgemeine wirtschaftswissenschaftliche Inhalte
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Überfachliche Kompetenzen
Wahlbereich

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Digital Management: Spezialisten/-innen mit digitalem Mindset

Der digitale Wandel stellt Unternehmen nicht nur vor die Herausforderung, Prozesse und Geschäftsabläufe technisch neu zu strukturieren, sondern ihre Mitarbeiter während des gesamten Change-Prozesses aktiv einzubeziehen. Dies erfordert von Führungskräften besondere Kompetenzen, die über das betriebswirtschaftliche Fach- und Methodenwissen hinausgehen. In der Spezialisierung „Digital Management“ im Bachelor-Studiengang „International Business“ erwerben Sie wichtige Fachkenntnisse und Fertigkeiten, um durch digitale Strategien die Effizienz und Wettbewerbsfähigkeit von Unternehmen zu steigern und neue digitale Geschäftsmodelle zu entwickeln. Neben einem Grundverständnis von digitalen Technologien und ihren ressourcenschonenden Einsatz in Unternehmen lernen die Studierenden Methoden und Techniken des Innovations- und Change-Managements kennen. Die Spezialisierung „Digital Management“ befähigt die Absolventen/innen dazu, digitale Transformationsprozesse in internationalen Unternehmen betriebswirtschaftlich zu gestalten.

Internationale Betriebswirtschaftslehre und Informationstechnik

Als Studierende der Bachelor-Spezialisierung „Digital Management“ lernen Sie die Besonderheiten der digitalen Wirtschaft aus theoretischem, strategischen und technologischen Blickwinkeln zu betrachten. Dabei setzen Sie sich mit Ansatzpunkten für die digitale Organisation, digitalen Produkten und Prozessen auseinander und erarbeiten neue Geschäftsmodelle mithilfe von Techniken der Ideen-, Visions- und Prototypenentwicklung. Durch eine Einführung in das digitale Marketing erwerben Sie zudem ein Grundverständnis dafür, wie Produkte oder Dienstleitungen mithilfe digitaler Technologien online vermarktet werden.

Praxiserfahrungen im Studium

Durch ihr interdisziplinäres Know-how stehen den Studierenden nach ihrem Abschluss viele Berufswege offen. Für eine frühe Berufsorientierung ist ein achtwöchiges nationales oder internationales Praktikum im Studienverlaufsplan vorgesehen, in der sie Praxiskenntnisse in verschiedenen Tätigkeitsfeldern sammeln. Ergänzt werden sie durch Erfahrungen aus „Business Projects“ (Kooperationsprojekte mit Unternehmen zu realen oder realitätsnahen Cases) und einem „Business Simulation Game“ (Business-Planspiel während des Semesters).

Experten mit besten Berufsaussichten

Digitale Kompetenz ist nahezu in allen Unternehmen und Branchen weltweit gefragt, was Digital Manager/-innen beste Chancen auf dem Arbeitsmarkt verspricht. Ob als Führungskraft in Unternehmen oder als selbstständige/r Berater/-in – die praxisnahe Ausbildung und die studienbegleitenden Karriere-Angebote des Career Service helfen Ihnen, frühzeitig das Arbeitsumfeld zu finden, welches zu Ihnen passt. Mit dem Bachelorabschluss erwerben Sie zudem die Zugangsvoraussetzung für ein Masterstudium.

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