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Studienverlaufsplan Business Psychology

INTRODUCTION TO BUSINESS PSYCHOLOGY
3 ECTS

  • Introduction
  • Historical perspectives
  • Development of different approaches
  • Biology & sensation
  • Human development
  • Perception and attribution (individual perspective)
  • Cognition and states of consciousness
  • Conditioning and learning
  • Memory
  • Language and intelligence
  • Constructed realities

GENERAL PSYCHOLOGY AND RESEARCH METHODS
3 ECTS

  • Motivated behaviours
  • Emotions
  • Stress & health
  • Personality
  • Disorders
  • Therapy
  • Research methodology and psychology
  • Characteristics of the scientific method
  • Techniques and settings (experiments, field study, interviews, observation, analysis
  • of documents, case study, action research)
  • Framework and ethical issues

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficien user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

PERSONALITY PSYCHOLOGY
3 ECTS

  • Historical overview of personal psychology (important Scientist: Binet, McKeen-Cattell, Galton and Stern)
  • Different scientific schools (Maslow, Lewin, Freud, Adler)
  • Theories of personality (modern vs. classic)
  • Humanistic Theories
  • Psychodynamic Theories
  • Social-Cognitive Theories
  • Similarities and differences between personal theories
  • Measurement of Personality

COMMUNICATION AND MANAGEMENT COMPETENCE
3 ECTS

  • Self-Monitoring and Reflection
  • Role of non-verbal communication
  • Role of Empathy
  • Effective use of questions
  • Paraphrasing and Summarising
  • Models of Personal and Professional Communication
  • Managing Conflicts
  • Interaction with individuals with special communication needs
  • Brand and Reputation Management
  • Media Relation Management
  • Public Relations
  • Constructive use of Crisis Communication

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGEN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SOCIAL PSYCHOLOGY AND THE WORKPLACE
3 ECTS

  • Introduction to social psychology
  • History of social psychology
  • Individualistic and social theories of the self
  • Social identity
  • Social influence
  • Effect of attitudes on social behaviour (pro- and antisocial behaviour)
  • Social perception and resulting causal attribution
  • Groups
  • Group norms and behaviour
  • Conformity and “Groupthink”
  • Interaction and conflict
  • Symbols and categorization
  • Ideology and power
  • Examples of applied social psychology in the workplace

ORGANISATIONAL PSYCHOLOGY
3 ECTS

  • History of organisational psychology
  • Individual decision making
  • Communication
  • Conflict management
  • Attitudes, values, job satisfaction and commitment
  • Motivation theories and organisational applications
  • Effective teams
  • Leadership and management style
  • Power and politics
  • Health and work
  • Organisational structure and design
  • Organisational culture
  • Organisational change and development

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MEDIA PSYCHOLOGY
3 ECTS

  • Different types of media
  • Election and utilization of media
  • Forms of communication
  • Media & society
  • Historical overview and economic issues
  • Psychological aspects of mass media
  • Different genres of media and their underlying psychology
  • Psychological implications for politics
  • Stereotypes and prejudices caused by media
  • Impression management and psychology in Public Relations
  • Media socialisation and media competency
  • Prosocial and antisocial effects of media (e.g. violence, sex, education)
  • Utilization of media by and effect on children
  • Media & adolescence
  • Design of media
  • Usability: optimization of user interfaces
  • Application of media

CONSUMER BEHAVIOUR
3 ECTS

  • Introduction to consumer behaviour
  • Advertisement and buying behaviour
  • Principles of buying decisions (decision models, types of buying situations)
  • Initiation of buying behaviour (perception, attention, learning and memory in market settings)
  • Activating processes in human behaviour (motivation and emotion)
  • Automatic information processing
  • Associations and context effects
  • Consistency and reactance
  • Evaluation and satisfaction
  • Attitudes and lasting change of attitudes
  • Advertisement Design
  • Measurement and Limitations of market research
  • Opportunities and challenges of consumer psychology

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

APPLIED PSYCHOLOGY
3 ECTS

Due to the workshop nature of this course, plus the fact that it deals with current trends, the contents of the course might change, in relation to the new trends and developments in business psychology.

  • Introduction to new trends
  • Economic, social and technological developments
  • Opportunities and challenges of the new developments
  • New fields of psychology:
  • Health psychology
  • Career guidance
  • Counselling and coaching Psychology
  • Occupational and Organisational
  • Psychology
  • Educational psychology
  • New trends in gender studies
  • New trends in research (in particular the Internet)
  • Critical review of the academic literature

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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