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Studienverlaufsplan Business Psychology

INTRODUCTION TO BUSINESS OPERATIONS
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

BUSINESS LAW
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Safeguarding creditors’ rights
  • Forms of business organizations

MATHEMATICS
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of derivatives
  • Understanding Differential Equations
  • Applications of Differential equations
  • Understanding Logarithms
  • Applications of Logarithms

STATISTICS
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

FINANCIAL ACCOUNTING
6 ECTS

  • The purpose of accounting
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

INTRODUCTION TO BUSINESS PSYCHOLOGY
3 ECTS

  • Historical perspectives
  • Development of different approaches
  • Biology & sensation
  • Cognition and states of consciousness
  • Conditioning and learning
  • Language and intelligence
  • Constructed realities

GENERAL PSYCHOLOGY AND RESEARCH METHODS
3 ECTS

  • Motivated behaviours
  • Disorders
  • Therapy
  • Research methodology and psychology
  • Characteristics of the scientific method
  • Framework and ethical issues

BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

 

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MICRO ECONOMICS
6 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • The theory of the firm
  • Competitive markets
  • Oligopoly and monopolistic competition
  • Externalities
  • Asymmetric information
  • Introduction to game theory

HUMAN RESOURCE MANAGEMENT
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment

MARKETING
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment
  • Marketing Environment
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments
  • Marketing and Sustainability

MARKET RESEARCH
3 ECTS

  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Report preparation and presentation

COST ACCOUNTING
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costing
  • Overhead analysis sheet
  • Concepts of relevant cost and revenue

PERSONALITY PSYCHOLOGY
3 ECTS

  • Historical overview of personal psychology
  • Theories of personality (modern vs. classic)
  • Humanistic Theories
  • Psychodynamic Theories
  • Social-Cognitive Theories
  • Measurement of Personality

COMMUNICATION AND MANAGEMENT COMPETENCE
3 ECTS

  • Self-Monitoring and Reflection
  • Role of non-verbal communication
  • Effective use of questions
  • Paraphrasing and Summarising
  • Managing Conflicts
  • Interaction with individuals with special communication needs
  • Brand and Reputation Management
  • Media Relation Management
  • Public Relations

BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGEN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MACRO ECONOMICS
6 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

STRATEGIC MANAGEMENT
3 ECTS

  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Basic corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • International market entry modes
  • Mergers, acquisitions and alliances
  • Strategic entrepreneurship and innovation
  • Organizational structure and controls
  • Social Responsibility and Ethics of Strategic Management

INTERNATIONAL MANAGEMENT
3 ECTS

  • Institutions governing competition
  • Formal and informal institutions
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • New approaches in International Management (Born Global, QRC, …)
  • Networks and innovation
  • Managing people in multinational enterprises
  • Leadership and management behavior in multinational companies

SOCIAL SCIENCE BASICS
3 ECTS

  • Social sciences and its methods
  • Individual and society
  • Human behaviour and organisation
  • Development of civilisations
  • Culture and the individual
  • Decision making and power
  • Politics and society
  • Social and political institutions
  • Economics and society
  • Global issues

EMPIRICAL SOCIAL RESEARCH
3 ECTS

  • Theory and hypotheses
  • Qualitative method
  • Quantitative method
  • Research designs
  • Data collection methods
  • Correlation and Causality
  • Sampling
  • Data collection
  • Coding
  • Ethics

SOCIAL PSYCHOLOGY AND THE WORKPLACE
3 ECTS

  • Social identity
  • Social influence
  • Social perception and resulting causal attribution
  • Groups
  • Group norms and behaviour
  • Conformity and “Groupthink”
  • Interaction and conflict
  • Symbols and categorization

ORGANISATIONAL PSYCHOLOGY
3 ECTS

  • History of organisational psychology
  • Individual decision making
  • Conflict management
  • Attitudes, values, job satisfaction and commitment
  • Motivation theories and organisational applications
  • Effective teams
  • Leadership and management style
  • Power and politics
  • Organisational change and development

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

BUSINESS ELECTIVE 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS ELECTIVE 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

INTERNATIONAL MARKETING
3 ECTS

  • Analysing the International Marketing Environment
  • Challenges in times of Globalization and Social Media/Web2.0
  • Social and Cultural Considerations in International Marketing
  • Cross Cultural Analysis and Transnational Segmentation
  • Defining the Global Strategic Position
  • The Market Entry Strategy
  • International Communication, Branding and PR in The Web 2.0 age
  • Pricing and Distribution in International Markets
  • Analyzing the Future Environment – Megatrends

INTERNATIONAL HUMAN RESOURCE MANAGEMENT
3 ECTS

  • The organizational context
  • IHRM in cross-border mergers and acquisitions, international alliances and SMEs
  • Recruiting and selecting staff for international assignments
  • International training and development
  • International performance management
  • International industrial relations and institutional contexts
  • IHRM trends and future challenges

MEDIA PSYCHOLOGY
3 ECTS

  • Election and utilization of media
  • Forms of communication
  • Media & society
  • Historical overview and economic issues
  • Different genres of media and their underlying psychology
  • Psychological implications for politics
  • Stereotypes and prejudices caused by media
  • Media socialisation and media competency
  • Utilization of media by and effect on children
  • Usability: optimization of user interfaces

CONSUMER PSYCHOLOGY
3 ECTS

  • Advertisement and buying behaviour
  • Initiation of buying behaviour
  • Automatic information processing
  • Associations and context effects
  • Consistency and reactance
  • Evaluation and satisfaction
  • Attitudes and lasting change of attitudes
  • Advertisement Design
  • Measurement and Limitations of market research
  • Opportunities and challenges of consumer psychology

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SEMESTER ABROAD
25 ECTS

Students spend their fifth semester abroad at one of our many distinguished partner universities. The CBS International Office helps students to find the right university, prepare their application and select suitable courses ahead of time.

BACHELOR THESIS TUTORIAL
1 ECTS

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

BACHELOR THESIS
12 ECTS

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

NEW TRENDS IN BUSINESS PSYCHOLOGY
3 ECTS

Due to the workshop nature of this course, plus the fact that it deals with current trends, the contents of the course might change, in relation to the new trends and developments in business psychology.

  • Introduction to new trends
  • Economic, social and technological developments
  • New fields of psychology:
  • Health psychology
  • Career guidance
  • Educational psychology
  • New trends in gender studies
  • Critical review of the academic literature

APPLIED BUSINESS PSYCHOLOGY
3 ECTS

Due to the workshop nature of this course, plus the fact that it deals with current trends, the contents of the course might change, in relation to the new trends and developments in business psychology.

  • Specific current problem areas where psychology is applied:
  • Job Involvement and Burnout
  • Gender study: psychological well-being of working men and working women
  • Work-Life-Balance
  • Aptitude Testing and selection process
  • Appraisal and reward
  • Training and measurement of training
  • Intercultural Management

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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