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Prof. Dr. Uwe Schnetzer

Professor of Marketing & Strategic Management

Campus: Cologne

Phone: +49 (0) 221 93 18 09-838

E-Mail:

  • Marketing
  • Brand Management
  • Strategic Management
  • Digital Transformation
  • Applied Analytics
  • Brand Management and Consumer Behavior
  • Digital Transformation and Strategies
  • Data-driven Decision-making and AI-enabled Management
  • Change Management
  • Consumer Electronics, spec. Home Appliances
The CBS International Business School has been part of the Stuttgart Klett Group since 2016.
The Klett Group is a leading educational company in Europe and is represented internationally in 17 countries. Its product range includes classic and modern educational media for everyday school life as well as lesson preparation, specialist literature and fine literature. In addition, the Klett Group operates numerous educational facilities ranging from day care centres and schools to distance learning schools, distance learning colleges and universities. Further information can be found at www.klett-gruppe.de.
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