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Prof. Dr. Uwe Schnetzer

Professor of Marketing & Strategic Management

Campus: Cologne

Phone: +49 (0) 221 93 18 09-838


  • Marketing
  • Brand Management
  • Strategic Management
  • Digital Transformation
  • Applied Analytics
  • Brand Management and Consumer Behavior
  • Digital Transformation and Strategies
  • Data-driven Decision-making and AI-enabled Management
  • Change Management
  • Consumer Electronics, spec. Home Appliances
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