Prof. Dr. Mike Schallehn

Professor of Marketing and Entrepreneurship

Campus: Cologne

Phone: +49 (0) 221 93 18 09-833


Introduction to Marketing
Customer Relationship Management

Strategic brand management
Identity-based brand management
Brand authenticity
Mimicry marketing
Entrepreneurial marketing

Doctorate at the University of Bremen at the Chair for Innovative Brand Management on the topic of “Brand authenticity: construct, determinants and effects from the view of identity-based brand management”; qualification: Dr. rer. pol.

Business Studies degree course and Cologne University: core subjects Marketing and Market Research, Trade and Distribution and Industrial and Social Psychology, qualification: Diplom-Kaufmann [Business graduate]

European Master of Arts in International Management at Cologne University and ESADE Barcelona, qualification: CEMS MIM

External employee at the Chair for Innovative Brand Management at Bremen University

Lecturer at the CBS International Business School

Founder and Managing Director of ALANDIA GmbH & Co KG

Book editor:
Schallehn, M. (2012): Marken-Authentizität. Konstrukt, Determinanten und Wirkungen aus Sicht der identitätsbasierten Markenführung,  Wiesbaden: Gabler.

Contributions to books:
Schallehn, M. (2012): Identitätsbasierte Führung von Luxusmarken unter besonderer Berücksichtigung der Marken-Authentizität am Beispiel von Bugatti und Maybach, in: Burmann, C./Koenig, V./Meurer, J. (Hrsg.): Identitätsbasierte Luxusmarkenführung – Grundlagen, Strategien, Controlling, S. 53-68, Wiesbaden: Gabler.

Burmann, C./Schallehn, M. (2012): Sein oder nicht Sein, das ist hier die Frage: Konzeptualisierung und empirische Analyse von Marken-Authentizität, in: Marketing ZFP, Heft (4), Jg. 34.

Schallehn, M./Burmann C./Riley N. (2014): Brand authenticity: model development and empirical testing, Journal of Product & Brand Management, Heft (3), Jg. 23, S. 192 – 199.

Working papers:
Burmann, C./Schallehn, M. (2010): Konzeptualisierung von Marken-Authentizität, LiM Arbeitspapiere Nr. 44, Burmann, C. (Hrsg.), Universität Bremen: Bremen.

Burmann, C./Schallehn, M. (2008): Die Bedeutung der Marken-Authentizität für die Markenprofilierung, LiM Arbeitspapiere Nr. 31, Burmann, C. (Hrsg.), Universität Bremen: Bremen.

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