Prof. Dr. Mike Schallehn

Professor of Marketing and Entrepreneurship

Campus: Cologne

Phone: +49 (0) 221 93 18 09-833

E-Mail:

Introduction to Marketing
Entrepreneurship
Customer Relationship Management

Strategic brand management
Identity-based brand management
Brand authenticity
Mimicry marketing
Entrepreneurial marketing

Doctorate at the University of Bremen at the Chair for Innovative Brand Management on the topic of “Brand authenticity: construct, determinants and effects from the view of identity-based brand management”; qualification: Dr. rer. pol.

Business Studies degree course and Cologne University: core subjects Marketing and Market Research, Trade and Distribution and Industrial and Social Psychology, qualification: Diplom-Kaufmann [Business graduate]

European Master of Arts in International Management at Cologne University and ESADE Barcelona, qualification: CEMS MIM

External employee at the Chair for Innovative Brand Management at Bremen University

Lecturer at the CBS International Business School

Founder and Managing Director of ALANDIA GmbH & Co KG

Book editor:
Schallehn, M. (2012): Marken-Authentizität. Konstrukt, Determinanten und Wirkungen aus Sicht der identitätsbasierten Markenführung,  Wiesbaden: Gabler.

Contributions to books:
Schallehn, M. (2012): Identitätsbasierte Führung von Luxusmarken unter besonderer Berücksichtigung der Marken-Authentizität am Beispiel von Bugatti und Maybach, in: Burmann, C./Koenig, V./Meurer, J. (Hrsg.): Identitätsbasierte Luxusmarkenführung – Grundlagen, Strategien, Controlling, S. 53-68, Wiesbaden: Gabler.

Journals:
Burmann, C./Schallehn, M. (2012): Sein oder nicht Sein, das ist hier die Frage: Konzeptualisierung und empirische Analyse von Marken-Authentizität, in: Marketing ZFP, Heft (4), Jg. 34.

Schallehn, M./Burmann C./Riley N. (2014): Brand authenticity: model development and empirical testing, Journal of Product & Brand Management, Heft (3), Jg. 23, S. 192 – 199.

Working papers:
Burmann, C./Schallehn, M. (2010): Konzeptualisierung von Marken-Authentizität, LiM Arbeitspapiere Nr. 44, Burmann, C. (Hrsg.), Universität Bremen: Bremen.

Burmann, C./Schallehn, M. (2008): Die Bedeutung der Marken-Authentizität für die Markenprofilierung, LiM Arbeitspapiere Nr. 31, Burmann, C. (Hrsg.), Universität Bremen: Bremen.

The CBS International Business School has been part of the Stuttgart Klett Group since 2016.
The Klett Group is a leading educational company in Europe and is represented internationally in 17 countries. Its product range includes classic and modern educational media for everyday school life as well as lesson preparation, specialist literature and fine literature. In addition, the Klett Group operates numerous educational facilities ranging from day care centres and schools to distance learning schools, distance learning colleges and universities. Further information can be found at www.klett-gruppe.de.
CBS International Business School © 1993-2020 | Imprint | Data Protection