Sustainable Management

Research Areas

The interdisciplinary nature of “Sustainable Management” at CASM includes a range of themes and research interests. It includes core aspects of sustainable management and is linked to other research areas at Cologne Business School. Students are consistently encouraged to work on their own research topics within the area of “Sustainable Management” and ongoing support is provided in a diverse range of practice-related issues and in the field of sustainability. The academic staff gladly assist student projects at the conceptual and the practical level. The following are the key research areas:

Contemporary organizations aim to generate business value by providing sustainable solutions for tomorrow’s social, economic or environmental challenges. This implies the realignment of existing business models or the development of new business models. Various CSR management instruments such as materiality analyses, stakeholder-dialogues and -surveys or sweet spot analyses help both big corporations as well as small and medium sized companies (SME) to realize these ambitious objectives. Thus, our objective is to contribute to a steady further development and continuous improvement of these CSR instruments and to empower organizations to customize and apply them (contact information: Patrick Bungard; p.bungard@cbs.de)

Operating as training centres for future decision makers, universities hold a special responsibility to serve as role models for society. Approaches that enable a new workforce to deal with complexity, situations of uncertainty, vaguely defined norms, values, interests and constructions of reality that are conflicting or at least divergent, might be the most essential resource for successful companies to help transform business and societies. Recognising these challenges CBS takes an innovative and pioneering role in the German education landscape, consistently striving to align teaching, research and management with principals of sustainable development and the UN Decade of Education for Sustainable Development. Thus, our objective as CASM is to further promote this transformation and share the experience to demonstrate that sustainability can be articulated and come into action. (contact information: Monika Kolb; m.kolb@cbs.de)

In the context of sustainable sportmanagement CASM provides an innovative and scientific approach in developing a sustainable management strategy in cooperation with football clubs. A sustainable management strategy should not only contain well known CSR-management practices, but also take unique factors of the sporting environment into consideration. For example the primary target of football clubs is the sporting success and that people are emotionally connected to their football team. Thus, our objective is to help football teams to develop their sustainable management strategy. (contact information: Matthias Mühlen; muehlen@cbs.de)

Corporate Social Responsibility has not only become a hot topic in developed countries, but also could become a “key ingredient” for emerging countries such as China or India to maintain economic growth. In Asia, CSR and engagement in sustainability activities are mostly driven by the government, but are also increasingly demanded by the population who criticize most of the existing initiatives as window-dressing once pollution, food poisoning, and other scandals become public. Therefore, a long-term strategy is necessary which involves companies and changes people’s minds. Thus, CASM addresses questions, such as: How is CSR in Asia different and what can we learn from each other? Is fast growth and sustainability a contradiction? (contact information: Marina Schmitz; m.schmitz@cbs.de)

Our world yearns for sustainable entrepreneurship and the opportunities which flow from social entrepreneurship or eco-entrepreneurship as it is sometimes known. According to Schaltegger sustainable entrepreneurs are the twenty-first-century innovators ‘who are opportunity oriented and aim to generate new products, services, production processes, techniques and organizational modes which substantially reduce social and environment impacts whilst simultaneously improving drastically man’s quality of life’. CASM supports sustainable entrepreneurs in bringing forth sustainable innovation that deal with social, environmental and economic issues of the 21st century (contact information: Anika Lotter, lotter@cbs.de)

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