Prof. Dr. Desmond Wee from CBS was presented the Best Poster Award for his research entitled ‘Museum of the Tourist’ at the UNESCO UNITWIN Conference at KU Leuven in Belgium. Based on the thematic ‘Value of heritage for tourism’, he relooked heritage conservation through everyday practices and place meanings. In his poster, Prof. Wee re-presented ‘tourist culture’ by exploring how culture is constructed by tourists and reproduced (through artefacts) in the making of identities. The conference was very meaningful for him as he managed to engage in dialogue with many experts on the topic, especially in the area of intangible heritage.
Prof. Wee felt that the award was important because it demonstrated the value of the cultural research he is currently doing and its transfer towards teaching International Tourism Management at the CBS. In a way, his personal motto of merging teaching, learning and research is given a head start as he incorporates elements of the ‘Museum of the Tourist’ into his courses next semester. He also intends to pursue working with other European Institutions and International organisations to find new ways of looking at European identity and integration, not from within, but from ‘with-out’, through the eyes of the ‘other’.