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IACBE Case Competition: A strong motivation to win

All News, Inside CBS   -  23. May 2018

In April, the annual conference of the International Accreditation Council for Business Education (IACBE) took place in New Orleans. For the CBS delegation that travelled there, the intentions were twofold: on the one hand, for accreditation reasons, and on the other, to take part in the IACBE Case Competition.

Extensive programmefor students and lecturers

The annual IACBE conference brings together students, members of the academic community, companies and members of the Board of Commissioners. In 2018, the conference was held in New Orleans. In addition to making valuable contacts, a Case Competition was also on the students’ agenda. Here, students got the chance to demonstrate their knowledge and skills in a competition comprising two business cases, the first of which students were able to prepare for at home a few weeks prior, the second case being revealed on site.

Five-time winner beaten

The first real-life case dealt with a real-life company which has developed a feedback app for students and teachers. The task was to analyse the opportunities and challenges and to develop a general business plan. Two of the company founders were even in the jury. The students were supported by Prof. Dr. Markus Raueiser and Prof. Dr. Christoph Willers.

Despite jetlag, the first day of the competition was a great success for CBS – rumour has it, the CBS team scratched at a perfect score. The opportunity presented itself to kick reigning champion, Chaminade University of Honolulu off the throne. The students from Oahu had won the prize consistently over the last five years. The second case, which was first presented to the students on location, put them in the role of vice president of a hacked company. Here they were to consider an offensive or defensive strategy, taking ethical aspects into account.

The written submissions and presentations were evaluated according to different perspectives, including for example, the argumentation structure and consistency as well as how precisely the problems of case studies were understood and analysed. This is where the innovative building blocks of the CBS curriculum really paid off: in real-life cases, CBS students work on actual problems companies face and present these on site – similar to the tasks in the case competition. The opportunity to participate in the student consultancy, ConCBS, well prepares students for real-life company challenges. And the CBS team’s performance in New Orleans really drove this home.

#ImmerFröhlich

The winning team comprising of Cristina Kremer, Neil Jordaan, Frederike Buhl and Matteo Bachmann was accompanied by Prof. Dr. Lisa Fröhlich, Prof. Dr. Markus Raueiser, Prof. Dr. Christoph Willers and Philipp Gülke. In addition to the strong competitive success and the opportunity to network internationally, the competition also gave rise to a strong team spirit. Which is why motivational slogans became hashtags, such as #JetztWillersWissen #ImmerFröhlich and #MovingForwardTogether. Incidentally, it was reported that New Orleans is very beautiful and a bit like Cologne.

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