Students of the CBS exchanged the Cologne lecture hall with Oman for 10 days during the CBS Study Trip. Luxury, water sports, desert, hiking, culture, UNESCO World Heritage: Oman is a young and colourful travel destination, known for its outstanding hospitality, in which the tourism industry could soon become the largest economic sector. In mid-January, 15 students and two CBS representatives travelled to Oman to explore the backgrounds of this booming destination for tourism – as part of a 3 ECTS-point-rated seminar abroad. The students worked academically on site, gained insights and presented their results in the authentic setting of a desert camp, at the partner university or in the shared accommodation. The 15 students mainly study International Tourism Management, but also International Business and Intercultural Management. They were supervised in Oman by Dr. Desmond Wee, Dean of International Tourism Management, and Hanno Martens, Lecturer in Tourism. “What is different at the CBS is learning through research and practice. The seminar in Oman provided our students with exclusive, first-hand knowledge about management and deep cultural insights about the environment – skills that cannot be learned in the classroom,” says Dr. Desmond Wee.
Boom country Oman
Oman is one of the most interesting countries for tourism. It is currently implementing a National Tourism Strategy 2040, which is starting to bear fruit: For the Lonely Planet, in 2012 the capital Muscat was the second best city destination in the world. In the last five years the number of hotels has grown by almost a third and the tourism has increased by around 8 per cent last year. 10 per cent of the tourists currently come from Germany. “The tourism boom becomes evident when visiting the region: the mix of tourism professionalism, hospitality, culture and nature is unique,” says CBS student Tiffany Dhur.