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Design for sustainability

All News, Faculty   -  16. October 2015

Event series at the Cologne Business School enters second round with kick-off lecture on “Sustainable Management”

On the heels of the first successful lecture series, which was held during Summer Semester 2015, the first presentation of the second event series, “Sustainable Management”, took place on Thursday, October 8th. The events are organized by the Cologne Business School’s graduate programmein collaboration with the Dr. Jürgen Meyer Foundation.

Ms Ursula Tischner, founder of the agency for sustainable design, „econcept“, and the open innovation platform, „innovatives“, spoke on the topic, “Design for Sustainability”.

After Prof. Dr. René Schmidpeter had welcomed the numerous students, alumni and company representatives in attendance, Frau Tischner began with a comprehensive execution of the need for sustainability in today’s society, stressing above all the responsibility of companies.

Ms Tischner recommended proactively implementing CSR in companies as well as anchoring it within the core of the organisation. In particular, she stressed the importance of raw materials in the manufacturing sector, which currently account for 45% of costs. In this area, integrated strategies are required to prevent a shortage of resources. This challenge can be overcome through a combination of the following three approaches: firstly, by improving the efficiency of resource use, secondly, by reusing or recycling resources (consistency) and, thirdly, by abstaining from consumption (sufficiency).
When asked by students how they could contribute to a more sustainable society, Frau Tischner explained that 80% of resource consumption results from the construction / housing, mobility / tourism and food sectors. So, for example, students could begin making a positive contribution by using public transport or eating less meat in their diets. Through a simple experiment she demonstrated how difficult it is to change one’s own behavior.

The key elements for sustainable designs of products, services and organisations could be summed up as being: good for the environment (planet), good for the people (human beings) and for generation of economic value (profit). This was illustrated with the aid of numerous, international practical examples.
After the lecture a lively discussion emerged between interested students and Frau Tischner. In lieu of the fact that not all questions could be answered during the event (owing to the sheer volume of inquiries), links to Frau Tischner’s initiatives as well as her e-mail address can be found in the following:

[email protected]
www.econcept.org
www.innonatives.com

Follow-up events:

SUSTAINABILITY – COMMITMENT OR FOR PROFIT?
Thursday, 22 OCTOBER 2015, 5:00 – 6:30 pm, Auditorium: New York
Speaker: Dr. Hakan Lucius is the CSR Manager and Head of Civil Society Relations at the European Investment Bank (EIB), the world’s largest supranational lender. Before that he was responsible for the financing of infrastructure projects, structured and ecological investments and SME financing.

SUSTAINABILITY – PLEASURE OR VICE?
Thursday, 05 November 2015, 5:00 – 6:30 pm, Auditorium: New York
Speaker: Markus Gretenkord is the founder and managing director of the consulting firm, Lodging Concepts Individual (LCI) GmbH, which is headquartered in Hamburg. Using examples from the hotel and tourism industry, he shows authentic, ecological concepts and highlights the economic interests of owners and investors.

Participation in the events is free of cost. Please register via e-mail to: [email protected]

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