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Cologne Business School Hands out „Best Exhibitor Awards“ for 16th Time

All Categories, Inside CBS   -  27. January 2016

When the ITB Berlin opens on March 9, 2016 at the Berlin Exhibition Grounds, a team of Cologne Business School professors and students will also be there for the 16th time to determine the best exhibition appearances from among the more than 10,000 exhibitors from 185 countries.

In order to do so, all stands are visited and evaluated according to a set of criteria in a so-called first pass. After this pre-selection, a second team carries out another round of testing and determines the best exhibitors in each category, who are then featured within an

Awards Show, on Saturday evening, March 12th at 6 pm in the Palais am Funkturm.

For years now, the Best Exhibitor Award has been an important benchmark indicator of a successful exhibition – and accordingly, a ranking in the top three is highly sought after.

The project is a cooperation between the trade show organizer, ITB Berlin; the tourist business consultancy, COMPASS GmbH, Cologne and the Cologne Business School under the management of Professor Dr. Patrick Merten, Dean of Tourism Research.

Together, Jan-Peter Jansen, Head of Marketing at CBS and Martina Leicher, Director of COMPASS, coordinate the entire awards event. “Overall, there are almost 50 of us. In addition to students and faculty members and COMPASS consultants, university staff also man booth No. 202 in Hall 11 for the entirety of the trade fair, answering press inquiries, speaking with potential cooperation partners and handling all the logistics. Overall, the project lasts about six months.”

Professor Merten sees the project as a two-fold opportunity for students, “The evaluation of the exhibition stands is in itself a challenge. In addition, each student has a great opportunity to put his or her people skills to work by building their professional network and securing an internship or often even a job.”

This year alone the ITB expects a turnout of 115,000 visitors and for years has been the largest exhibition for tourism worldwide. The Cologne Business School and its project partners look forward to an exciting time at the trade exhibition.


Management of the Best Exhibitor Awards:
Exhibition Organization:
CBS Faculty:
Public Relations:

Martina Leicher, leicher(at)
Jan-Peter Jansen, j.jansen(at)
Prof. Dr. Patrick Merten, p.merten(at)
Fritz Tänzer, f.taenzer(at)

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