“Creating tomorrow” – this is the slogan under which the new brand “CBS International Business School” presents itself from today at its locations in Cologne and Mainz. It thus replaces the individual brands Cologne Business School (CBS) and European Management School (EMS) which will continue to be part of the CBS Cologne Business School GmbH. With the redesign of the new university brand, the campuses would like to convey their self-image as a joint university group and business school according to the international model in a more visual way. The central elements of the new logo are the inverted “B” in the acronym “CBS” as well as the additions “Campus Köln” and “Campus Mainz”, whereby the design creates a visual reference to the group’s roots and its locations.
“We see ourselves as an international university with its roots on the Rhine, which we communicate even more clearly with our new university name: The abbreviation “CBS” refers to our origin, the title “International Business School” to our claim to teach management according to the Anglo-Saxon model,” says Prof. Dr. Christoph Willers, Managing Director of the CBS International Business School.