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The programme aims to attract undergraduate students who have completed one year or more of international business, management, marketing or advertising studies. Students will be provided an extensive insight into innovative business design and design thinking, as well as economic and cross cultural management in Europe.
The programme takes place from the 2nd to the 22nd of July 2017
With more than one million inhabitants Cologne is the fourth biggest city in Germany with a flourishing economy. Furthermore Cologne is internationally known for being a significant trade fair location hosting fairs such as the photokina, the world’s leading trade fair for photo and video, or the famous gamescom, the world’s largest event for computer and video games. Moreover, a multitude of museums, theatres or concert halls offer an attractive cultural programme. Especially during the summer months, life in Cologne is enriched by countless street cafés and beer gardens. The city’s night life also has a lot to offer with many night clubs, bars and pubs.
Cologne Business School (CBS) and University of Vic – Central University of Catalonia (UVic-UCC) have established a unique European Summer Programme that focuses on innovative business design and management, held in Cologne and Barcelona – two of the cities with strong economic power in Europe.
Students will be provided an extensive insight into innovative business design and design thinking, as well as economic and cross cultural management in Europe. This knowledge will be enforced through group projects on exciting case studies and different company visits.
Throughout this three-week programme, participants will stay in two of the most exciting cities in Europe, both of which stand out with their multicultural flair and an open and young lifestyle.
For more information about our joint summer programme, please visit
Tel.: +49 (221) 93 18 09 31
Fax: +49 (221) 93 18 09 720