IB - Digital Transformation Management part-time (M.A.)

Study language English Intake Fall Duration 5 semesters
ECTS 120 Type of study Part-Time Qualification Master of Arts
Semester abroad - Internship - Campus Cologne
Tuition (Cologne) 2.970 €* Financing More info >>
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: Jan 2020.

Study Course Plan

Business Economics
3 ECTS

  • Demand analysis & estimating demand
  • Supply and market equilibrium
  • Production economics
  • Estimating cost functions and production functions
  • Prices, output and strategy in different markets
  • Game theory models of oligopoly
  • Pricing techniques and analysis

Empirical Research Methods
3 ECTS

  • Quantitative and qualitative methods
  • Development of a research question
  • Steps of research process
  • Methods of data collection
  • Data analysis using statistical software programs

Strategic Analysis & Management
3 ECTS

  • Strategy making process and strategic reasoning
  • Advanced external environment analysis
  • Cultural and institutional context of strategic management
  • Corporate development and configuration
  • Strategic change and corporate restructuring
  • Strategy evaluation and strategic controls
  • Organizing for success

Innovation Management & Digital Transformation
3 ECTS

  • Diagnosing the change context and leading the strategic change
  • Dynamics of innovation & their implications for change management
  • Individual creativity and invention
  • Creativity techniques
  • Corporate creativity & intrapreneuring
  • Innovation and technology strategies
  • Managing innovations
  • Open innovation
  • Diffusion of innovations
  • Cultural differences in innovation capability

Corporate Social Respons­ibility
3 ECTS

  • Theories of corporate social responsibility
  • Cornerstones of sustainable management
  • CSR as management approach
  • Practical approaches of organizational effectiveness
  • Tools for CSR implementation
  • CSR and financial performance
  • How to communicate CSR

Corporate Governance
3 ECTS

  • Historical developments around the world
  • Directors and board structures in different parts of the world
  • Family business governance
  • Role of institutional investors
  • Corporate governance in mergers and acquisitions
  • Corporate governance in different regions

Advanced Inter­cultural Team Leadership
2 ECTS

  • Cultural theories and models
  • The influence of culture on behaviour
  • Team typologies
  • Phases of team development
  • Trust and control
  • Emergence and avoidance of conflicts
  • Leadership verses management
  • The impact of leadership behaviour on teams

Digital Organization
5 ECTS

Digital Business Systems
5 ECTS

  • Basic concepts
  • Foundations: digital technologies (overview)
  • Business process systems (e.g. Front- and Back-end systems)
  • Front-end-systems
  • Back-end-systems I: classic application systems
  • Back-end-systems II: classic cross-section systems
  • Back-end-systems III: internet-based application systems
  • Selected scenarios/use cases I: digital purchase/E-Procurement
  • Selected scenarios/use cases II: digital sales/E-Shop
  • Selected scenarios/use cases III: digital organizations/collaboration/E-Company
  • Successful Practices (Case Studies)

Inter­national Economics
3 ECTS

  • Globalization and income
  • Globalization and international trade
  • Trade and comparative advantage
  • Trade barriers and trade policy
  • Firm location, distance and transport costs
  • Currency crises and exchange rate policy
  • Financial crises, firms and the open economy

Applied Management Accounting
3 ECTS

  • Systems design: Job-order costing
  • Systems design: Process costing
  • Cost-volume-profit relationships
  • Variable costing
  • Activity based costing to aid decision making
  • Sustainability and ethics in accounting decision making

Value Based Management
3 ECTS

  • Financial measurement of corporate strategies: the principles
  • The gap between book values and market values
  • Economic value added
  • Cash flow return on investments
  • Customer life-time value

Sustainable Supply Chain Management
3 ECTS

  • Discussion of various theoretical concepts and their implications for sustainable supply chain management
  • Green marketing
  • Green procurement
  • Green logistics

Inter­national Project Management
2 ECTS

  • Social competence
    (Communication, motivation, groups and team structures, leadership, conflict management)
  • Methodological competence
    (Structural aspects, time management, cost management, human resource management, creativity and problem solving)
  • Organisational competence
    (Quality management, documentation, risk management, project start and closure).

Business Elective
3 ECTS

By choosing Business Electives in the third and fourth semester you can personalize your degree course and extend your management knowledge.

The following are examples of the types of courses on offer:

  • Corporate Strategy and Renewal
  • Digital Network Economy
  • Digital Leadership
  • Portfolio Theory
  • Power Pricing
  • Finance & Growth
  • Advanced Portfolio Management
  • Branding
  • International HRM
  • Start-up Management & Business Modeling
  • Trader in Capital Markets

Inter­disciplinary Elective
3 ECTS

By choosing Interdisciplinary Electives in the third and fourth semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:

  • Chat Bot Design
  • International Competitiveness
  • Omni-Channel Commerce
  • International Trade and Emerging Markets
  • Bitcoin and the Market of Cryptocurrencies
  • Business Process Modeling
  • Design Thinking & Adobe Creative Cloud
  • SAP S/4 Hana in Controlling and Finance
  • App Development in JavaScript
  • East Asian Culture and Business
  • Cultures of Consumption
  • SPSS

Digital Strategizing
5 ECTS

  • Fundamentals
  • Starting points for digital strategies (selection)
  • Challenges in introducing digital strategies – four fights
  • Identification of success factors for digital strategies (selection)
  • Agile strategy management
  • Social and ethical aspects of digital strategies
  • Every week in groups students will be working on Case Studies with different focus areas

Digital Business Models
5 ECTS

  • Basic concepts
  • Fundamentals
  • Metamodel of business model development – dimensions
  • Phases of business model development
  • Techniques of idea, vision and prototype development
  • Techniques of business model development
  • Tools to support business model development
  • Selected future digital business models
  • Workshop/Project: development of ideas, visions and prototypes for new digital business models
  • Successful practices (case studies) – patterns for business model innovations

Business Project - Case Challenge
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

Skills Elective
2 ECTS

In the Soft Skills Courses you will improve your social, leadership and project management skills. Additionally to the courses in the first and second semester you can choose another one in the third semester. Decide for yourself which of your personal competences you want to push forward.

Business Elective
3 ECTS

By choosing Business Electives in the third and fourth semester you can personalize your degree course and extend your management knowledge.

The following are examples of the types of courses on offer:

  • Corporate Strategy and Renewal
  • Digital Network Economy
  • Digital Leadership
  • Portfolio Theory
  • Power Pricing
  • Finance & Growth
  • Advanced Portfolio Management
  • Branding
  • International HRM
  • Start-up Management & Business Modeling
  • Trader in Capital Markets

Inter­disciplinary Elective
3 ECTS

By choosing Interdisciplinary Electives in the third and fourth semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:

  • Chat Bot Design
  • International Competitiveness
  • Omni-Channel Commerce
  • International Trade and Emerging Markets
  • Bitcoin and the Market of Cryptocurrencies
  • Business Process Modeling
  • Design Thinking & Adobe Creative Cloud
  • SAP S/4 Hana in Controlling and Finance
  • App Development in JavaScript
  • East Asian Culture and Business
  • Cultures of Consumption
  • SPSS

Digital Marketing
5 ECTS

  • Concepts: Online Marketing/ Digital Marketing
  • Success factors (selection)
  • Digital marketing sub-disciplines and major activity areas:
  • Performance measurement using Web analytics (e.g. Metrics and Tools)
  • Marketing Automation
  • Data driven Advertising
  • Programmatic Advertising
  • Implications of digital marketing for traditional marketing approaches
  • Legal and ethical aspects of digital marketing (e.g. EU’s General Data Protection Regulation (GDPR))
  • Workshop/Project: marketing plan development (digital marketing) and marketing performance management
  • Successful practices (case studies)

Business Simulation Game
5 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

Corporate Entre­preneur­ship - Innovation Lab
6 ECTS

Master Thesis Tutorial/Academic Writing
4 ECTS

During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Master Thesis
26 ECTS

During your 5th semester you are working on your Master thesis. You have 32 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

general business teaching units
programme specific teaching units
interdisciplinary competencies
elective area

Kristina Behr

+49 (0) 221 93 18 09-31

Get in touch

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14.07.2020 @ 9:00 - 9:30 -

For timezones Asia, Australia,...

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14. Jul

14.07.2020 @ 17:30 - 18:00 -

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15. Jul

15.07.2020 @ 9:00 - 9:30 -

For timezones Asia, Australia,...

Digital strategies for enterprises

Digital change is revolutionizing the world of work and opening up new opportunities for businesses and business processes. Managers with digital mindsets help master any change processes. In the part-time master’s programme “International Business – Digital Transformation Management” you will be optimally prepared for these challenges: You will learn how to design digital strategies and implement processes using methods of innovation and change management with minimal conflict. Now lay the foundation for your career as a digital leader with the part-time CBS master’s programme!

Highlights of digital change

During your part-time master’s programme, you will look at the characteristics, risks and potentials of digitization for companies from all angles. You will deal with the technological basics of digitization, develop strategies for digital business models and learn methods for their implementation. This specialist knowledge is complemented by a deep insight into digital marketing. Which technologies help to generate leads? What measures can be taken to increase customer satisfaction?

Time for new practical experiences

At the CBS International Business School, you will lay the foundation for new tasks and positions with the master’s programme “International Business – Digital Transformation Management”. In practice-related learning contents, such as a “Business Simulation Game”, you will learn at an early stage how to put your specialist knowledge into practice.

Best career prospects after graduation

Independent consultant or manager in an international company? By completing the master’s programme, graduates open up new perspectives in various areas of a company. It is also possible to embark on an academic career.

Our advisory services

Get detailed information. Come in for a personal study consultation; visit an informational event, or a take advantage of a trial lecture.

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