Master IB - Digital Transformation Management

Study language English Lecture start WS + SS
Duration 5 semesters ECTS: 120
Type of study part-time Qualification Master of Arts
We
23. Oct

23.10.2019 @ 19:30 - 20:30 -

The open campus night...

Th
14. Nov

14.11.2019 @ 9:00 - 10:00 -

Choose, if you live...

Th
14. Nov

14.11.2019 @ 17:30 - 18:30 -

Choose, if you live...

Digital strategies for enterprises

Digital change is revolutionizing the world of work and opening up new opportunities for businesses and business processes. Managers with digital mindsets help master any change processes. In the part-time master’s programme “International Business – Digital Transformation Management” you will be optimally prepared for these challenges: You will learn how to design digital strategies and implement processes using methods of innovation and change management with minimal conflict. Now lay the foundation for your career as a digital leader with the part-time CBS master’s programme!

Highlights of digital change

During your part-time master’s programme, you will look at the characteristics, risks and potentials of digitization for companies from all angles. You will deal with the technological basics of digitization, develop strategies for digital business models and learn methods for their implementation. This specialist knowledge is complemented by a deep insight into digital marketing. Which technologies help to generate leads? What measures can be taken to increase customer satisfaction?

Time for new practical experiences

At the Cologne Business School, you will lay the foundation for new tasks and positions with the master’s programme “International Business – Digital Transformation Management”. In practice-related learning contents, such as a “Business Simulation Game”, you will learn at an early stage how to put your specialist knowledge into practice.

Best career prospects after graduation

Independent consultant or manager in an international company? By completing the master’s programme, graduates open up new perspectives in various areas of a company. It is also possible to embark on an academic career.

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