Study Advisor Leon Reichel
+49 (0) 221 93 18 09-31
As one of the largest transformation processes in the history of mankind, digitalization is changing the demands placed on companies and business processes. In order to successfully shape digital change within companies, managers with extensive process management and IT know-how are needed. Within the Master programme “International Business”, the specialization “Digital Transformation Management” offers you well-founded specialist knowledge on the opportunities and challenges of digitization as well as the efficient use of new IT technologies in companies. You will develop digital strategies and business models and gain insight into processes of innovation and change management. With this specialization, you acquire the competence profile to drive digital transformation in international companies.
In the master specialization “Digital Transformation Management” you will deal with theoretical, strategic and technological aspects of digital change in companies. You will learn the characteristics of digital organizations, develop strategies for digital business models and learn how to implement them in companies. The basics of digital marketing will also give you an insight into the possibilities and limitations of online marketing activities. How do you establish a unified communications policy? And which technologies can be used resource-efficiently?
Theory meets practice: In order to gain work experience as a Digital Transformation Manager at an early stage, a compulsory internship for all Master students takes place between the second and third semester. Whether in the marketing department of a start-up company or in human resources management of a large corporation – with this specialization you can gain practical knowledge in various fields of activity. Additionally, in the third semester you will demonstrate your skills and abilities in the “Business Simulation Game”.
As a supervisor for digital change processes, you will have many opportunities to work in a company or to become self-employed after graduation. With the help of the career events at the CBS and within the practical phases, you can get to know various professional fields at an early stage and lay the foundation for your career during your studies. The Master programme also enables you to pursue an academic career.