At a glance
|Study language||English||Intake||Fall||Duration||4 semesters|
|ECTS||120||Type of study||Full-time||Qualification||Master of Science|
|Semester abroad||Optional||Internship||Integrated||Campus||Cologne | Mainz|
|Tuition (Cologne)||895 €*||Tuition (Mainz)||845 €*||Financing||More info >>|
It is not possible to predict or calculate how consumers will react in the economic cycle or how employees will react in change processes. Business psychologists play an important role in these questions due to their sound academic, interdisciplinary training: Firstly, they possess the psychological expertise to positively influence and steer employees or customers. Secondly, they have a deep understanding of business administration, which helps them to shape change processes in the organisational structure in a sustainable way. Thirdly, their management know-how enables them to manage internal restructuring particularly efficiently. Business psychology and management are essential for a sustainably growing company.
A Master’s degree in Business Psychology and Management qualifies you for high-level management positions in marketing, advertising and strategy as well as in leadership and human resources.
Our Master of Science programme “Business Psychology and Management” is one of the few programmes in Germany that offers the professional orientation of business psychology in English. It has been specially tailored to the requirements of executives in international companies: Students not only receive excellent professional training, but also qualify in the areas of self-, project and team management, international project management and reflected leadership behaviour.
In the first semesters you will focus mainly on topics from strategic management and international business, which will be conveyed in a practice-oriented manner using various case studies. These include seminars and lectures such as:
Starting in the second semester, the focus will change to business psychology research on customers and digital business: In courses such as “Advertising Psychology & Sales Management” or “Market Research & Marketing Psychology”, you will learn how you can better understand and positively influence the purchasing decision processes of customers using psychological analysis methods. Further courses with an emphasis on business psychology await you:
During your business psychology master’s degree, you will gain important practical experience within the context of our business projects, where you will work together with business partners on real or realistic business cases, aswell as during an eight-week internship at home and abroad. If you wish, you can write your Master Thesis in the fourth semester as a project in a company of your choice.
A Master of Science degree in Business Psychology and Management offers you numerous career opportunities in international companies – whether as a freelance consultant or as an employee in middle and upper management. Alumni of a Master of Business Psychology with a focus on management will find employment:
As a further option, a doctoral programme in this subject area at our university is open to you following your master’s degree in business psychology.