Major in Marketing Management within the General Management Studies programme
Think of the last soda you drank. If you reached for the market leader, it had to do with the image and convenience of availability. If it was a niche product, it might be due to appealing advertising. If you are interested in how products and services become successful, then studying Marketing Management is for you. After all, success is nothing accidental.
Marketing has many facets and is a decisive success factor for companies. When studying Marketing Management at Cologne Business School, you will learn how marketing measures are planned, steered, implemented and controlled. On all advertising channels: TV, billboard, print, online, social media, PR and many more.