Sie wissen bereits, was Sie studieren möchten? Dann bewerben Sie sich jetzt!

INTRODUCTION TO BUSINESS OPERATIONS
3 ECTS

• Introduction: Basic business, economic, and market principles and key terms
• External Business Environment
• Global Markets
• Competitive Environment
• Internal Environment
• Management, Leadership & Motivation
• Business Function: HR
• Business Function: Operations
• Business Function: Marketing
• Business Function: Finance and Accounting
• Entrepreneurship
• Business Ethics and CSR
• Emerging Business Trends

BUSINESS LAW
3 ECTS

• Survey on different legal systems and the harmonizing effect of EU Law
• Concluding a contract
• Different types of contracts and their typical features
• Performance and obligations
• Solving problems (e.g. failure to perform, liabilities)
• Safeguarding creditors’ rights
• Forms of business organizations

MATHEMATICS
3 ECTS

• Introduction to functions, graphs and interpretations
• Understanding Derivatives
• Applications of derivatives
• Understanding Differential Equations
• Applications of Differential equations
• Understanding Logarithms
• Applications of Logarithms

STATISTICS
3 ECTS

• Introducing data and statistics
• Descriptive statistics and exploratory data analysis
• Introduction to probability theory
• Discrete and continuous probability distributions
• Sampling and sampling distributions
• Interval estimations
• Hypothesis development and testing
• Simple linear regressions

FINANCIAL ACCOUNTING
6 ECTS

• The purpose of accounting
• Formal rules and assumptions, national law, IFRS, US-GAAP
• The system of financial statements and accounts
• Accounting for services and merchandising
• Inventory valuation
• Receivables
• Plant, natural and intangible assets
• Liabilities
• Owner’s equity of corporations
• Value-added tax
• Accrual accounting
• Basic ratio analysis

INTRODUCTION TO TOURISM MANAGEMENT
3 ECTS

• What is Culture?
• Culture and Behaviour
• Exploring Culture
• Activity and Time
• Individualism and Power
• Planning and Working
• Organisational Culture
• Universalism vs. Particularism
• Emotions and Privacy
• Communication Styles
• Dealing with Stereotypes
• Diversity and Cultural Awareness
• International Teams
• Culture and Sustainability

TOURISM GEOGRAPHY
3 ECTS

• Introduction to working with case studies
• Case studies from the textbook
• Current topics and issues
• Student presentations

BUSINES ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

MICRO ECONOMICS
6 ECTS

• Marketing Definition and Process
• Marketing in Context of Corporate Strategies
• Internal Analysis and Marketing Environment (Micro)
• Marketing Environment (Macro)
• Consumer Buying Behaviour
• Market Segmentation
• Strategic Brand Management
• Marketing Instruments (Product, Price Place, Promotion)
• Marketing and Sustainability

MARKETING
3 ECTS

• Marketing Definition and Process
• Marketing in Context of Corporate Strategies
• Internal Analysis and Marketing Environment (Micro)
• Marketing Environment (Macro)
• Consumer Buying Behaviour
• Market Segmentation
• Strategic Brand Management
• Marketing Instruments (Product, Price Place, Promotion)
• Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

• Introduction (Relevance of HRM and future challenges of HRM)
• Recruitment and Attraction
• Selection
• HR Planning, Controlling & Instruments (e.g. Analysis and Design of Work)
• Training and Employee Development
• Motivation and Leadership
• Compensation and Benefits
• Performance Appraisal and Management
• Certificate of employment
• HR Ethics
• Trends in HRM (e.g. Work-Life-Balance, Employability, Diversity, …)

MARKET RESEARCH
3 ECTS

• Introduction to Market Research
• Defining the marketing research problem and developing an approach
• Research design
• Secondary Data
• Qualitative research
• Quantitative research
• Scaling and sampling
• Fieldwork and Data preparation
• Basic data analysis (how to use it)
• Report preparation and presentation

COST ACCOUNTING
3 ECTS

• Rationales of cost accounting
• Simplistic methods of overhead allocation
• Job costing
• Process costing
• Activity-based costing
• Overcapacity costing
• Joint product costing
• Overhead analysis sheet
• Concepts of relevant cost and revenue
• Budgeting

TOURISM LAW
3 ECTS

• The relevance of WTO and GATT, GATS, TRIPS for the tourism industry
• The Warsaw convention
• The Montreal convention
• Visa and vaccination requirements
• EU legislation: freedom of services
• EU legislation: Schengen agreement
• EU legislation: package holiday directive
• EU legislation: passenger rights
• German law: the legal status distinction between tour operators and travel agents
• German law: the details of BGB § 651
• German law: Frankfurt table of price reductions for travel package deficiencies
• German law: the role of travel alerts issued by the Federal Foreign Office

TOUR OPERATIONS
3 ECTS

• Introduction to travel intermediaries
• The package tour value chain
• Market structure of tour operators
• Business models and strategies in tour operating
• Purchasing of accommodation and transportation capacities
• Packaged tour assembly and budgeting
• Travel agencies and their market structure: chains, franchise, co-operation
models
• Tour operators vs. travel agencies: commission structures, fee models, legal
status
• Global players in tour operating and travel distribution
• Specialized tour operators and niche markets
• New distribution channels, online travel agencies, and virtual tour operating
• Global distribution systems and technology provider

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

FOREIGEN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

MACRO ECONOMICS
6 ECTS

• Indicators: Gross Domestic Product and its major components, Inflation
• Labour Markets and unemployment
• The classical AS-AD model
• Keynes’ IS-LM Model
• The basic RBC model
• Monetary Policy
• Fiscal Policy

STRATEGIC MANAGEMENT
3 ECTS

• Introduction to Strategy and Strategic Management
• External Analysis: understanding opportunities and threats the environment offers
• Internal Analysis: uncovering strengths and weaknesses of the organization
• Generic business-level strategies for competitive advantage
• Basic corporate-level strategic choices for long-term profitability
• Diversification strategy
• International market entry modes
• Mergers, acquisitions and alliances
• Strategic entrepreneurship and innovation
• Strategic leadership
• Organizational structure and controls
• Social Responsibility and Ethics of Strategic Management
• Basics of Corporate Governance

INTERNATIONAL MANAGEMENT
ECTS

• Global competition and the transnational corporation in the global economy
• Emerging markets
• Institutions governing competition
• Formal and informal institutions
• Organizational designs for multinational companies
• Location-based aspects: Competitive advantages of countries
• Organization, local adaptation and the need for standardization
• New approaches in International Management (Born Global, QRC, …)
• Networks and innovation
• Managing people in multinational enterprises
• Managing expatriates
• Leadership and management behavior in multinational companies
• Organizational culture
• Subsidiary culture

SOCIAL SCIENCE BASICS
3 ECTS

• Social sciences and its methods
• Individual and society
• Human behaviour and organisation
• Development of civilisations
• Culture and the individual
• Values and values change
• Decision making and power
• Politics and society
• Social and political institutions
• Economics and society
• Global issues

EMPIRICAL SOCIAL RESEARCH
3 ECTS

• Theory and hypotheses
• Qualitative method
• Quantitative method
• Research designs
• Data collection methods
• Correlation and Causality
• Sampling
• Data collection
• Coding
• Ethics

SOCIAL MEDIA MONITORING
3 ECTS

• Social Media Monitoring strategies
• Social Signals
• Methods, tools, and services for social media monitoring
• Social media metrics
• Sentiment analysis (tonality)
• Content analysis & basics of text mining
• Influencer analysis
• Campaign monitoring
• Competitor analysis using social media and other data sources, e.g., Google
Trends
• Trend detection
• Issue Monitoring
• Social media consulting
• Privacy

TRANSMEDIA MANAGEMENT
3 ECTS

• History of transmedia
• Definition of ‘cross-media’ and ‘transmedia’
• Cross-media and transmedia cases
• Media channels, including recent media channel trends
• Selection of content (formats) for different media platforms
• Monetising digital content
• Marketing and advertising trends
• Digital rights

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying
their business knowledge on concrete business situation (real or scenario-based),
related to the field of their specialization.
By the end of the module students should be able to:
• Define project goals for the “client”.
• Work under the set timeframe and agreed project scope.
• Cooperate in the international project teams.
Plan and conduct secondary and primary research to gather necessary informati-
on: understand which information is needed and where to look for it.
Conduct analysis of the “client business”: be able to understand the researched
information in a wider context.
• Evaluate markets/ industries/ competitive landscapes.
• Develop possible strategic directions for the “client” business.
• Formulate recommendations.

BUSINESS ELECTIVES 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant
skills that are of particular interest to them. Electives allow students to expand their
knowledge.
The following are examples of the types of courses on offer:
• International Marketing
• International Human Resource Management
• Organisational Behaviour
• Global Supply Chain Management
• Entrepreneurship
• Diversity in Business
• Corporate Social Responsibility
• International Accounting
• Advanced Statistics
• Design Thinking
• Quantitative Social Media Research
• Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS ELECTIVES 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant
skills that are of particular interest to them. Electives allow students to expand their
knowledge.
The following are examples of the types of courses on offer:
• International Marketing
• International Human Resource Management
• Organisational Behaviour
• Global Supply Chain Management
• Entrepreneurship
• Diversity in Business
• Corporate Social Responsibility
• International Accounting
• Advanced Statistics
• Design Thinking
• Quantitative Social Media Research
• Sustainable & Eco- and Nature-based Tourism Planning & Development

TOURISM MARKETING AND BEHAVIOUR
3 ECTS

• Service characteristics
• The 7 P’s of service marketing
• The marketing environment for hospitality and tourism
• Consumer markets and the context of tourist buying behaviour
• Market segmentation and positioning
• Marketing communication
• Branding tourist services
• Destination marketing specifics
• Tourism service provider marketing
• Hotel and restaurant marketing
• Major distribution channels
• Web 2.0: opportunities and risks of user-generated content
• Service quality and internal marketing
• Motivation theory
• Consumer behaviour: individual, social, and group aspects
• Models of tourist behaviour
• Shifting societal values and trends
• Tourist roles and identities
• Perceiving and choosing destinations
• The tourists’ on-site experience
• Tourists’ reflections on experience
• The tourist of today and tomorrow

EVENT AND CONGRESS MANAGEMENT
3 ECTS

• Legal aspects of event management
• Communication, information and office management, software applications
• Event marketing and branding
• The event/service industry
• Event operations management
• Event production and mise-en-scene
• Invitation management
• Event management strategy and planning
• Meetings, conventions, trade fair and exhibition management
• Logistics and supply chain management
• Time management
• Marketing & media interaction
• Event consultancy
• Quality management

SOCIAL MEDIA MARKETING
3 ECTS

Every year, state-of-the-art topics in Social Media Marketing will be presented, ana-
lyzed, and developed. The topics will be changed in the respective semester, respon-
ding to current trends.
Examples for the contents of Social Media Marketing are:
• Crowdsourcing
• Personality Branding
• Social Media Customer Service Center
• Social Media for B2B communication.

NEW TECHNOLOGIES IN TOURISM
ECTS

Every year, state-of-the-art topics in eTourism will be presented, analyzed, and de-

veloped. The topics will be changed in the respective semester, responding to cur-
rent trends.
• eTourism and eBusiness
• Web 2.0 and user generated content (link to Social Media Marketing)
• Mobile technology and applications
• Augmented and Virtual Reality applications for the Tourism industry
• Platforms and tools
• Business travel technology
• ICT solutions for tourist destinations, service providers, tour operators, distribution
and sales
• Overview of major providers of ICT solutions for the tourism industry
• Technology acceptance and backlashes

obile) Internet usage in Latin America

• Natural resources in the Latin American region.

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

SEMESTER ABROAD
25 ECTS

BACHELOR THESIS TUTORIAL
1 ECTS

BACHELOR THESIS
12 ECTS

DESTINATION MANAGEMENT AND MARKETING
3 ECTS

• Destination – definition, origin and structures
• Introduction to destination management and planning
• Business cases: Mature vs. developing destinations
• Public and private destination management
• Destination marketing and strategy
• Destination market research
• Destination target marketing and affinity group marketing
• Sustainable destination management tools
• Destination financing and controlling
• Analysis of destinations
• International destinations
• New trends and future perspectives of destination management
• Destination Management or Destination Marketing Organisations
• DMO 3.0

SURFACE TRANSPORTATION MANAGEMENT
3 ECTS

• Demand analysis for tourism transportation
• Forecasting domestic and international demand of transportation
• Supply Analysis for tourism transportation
• The human and environmental impact of tourist transportation
• Sustainable considerations in the choice of tourism transportation
• The Future of tourism transportation
• Cruises, Railways, Coach Tours
• Individual Cars, Car Rental Services
• Tourism and Oil

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual com-
pany which operates in the same market as other participant-operated competitors.
This involves making typical management decisions in realistic environments. Besi-
de the deepening and active examination of subject-specific knowledge the simula-
tion games also include the team environment, where interaction, communication
and prioritization are of paramount importance. Participants learn how to manage
risk and uncertainty while time is limited and information constrained. Group-reflec-
tions help to take over different perspectives and to discuss pros and cons of cont-
ent- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

Allgemeine wirtschaftswissenschaftliche Inhalte

Überfachliche Kompetenzen

 Wahlbereich

 Programmspezifische Lehrinhalte

Akkreditierungen

Mitgliedschaften

Partnerschaften