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INTRODUCTION TO BUSINESS OPERATIONS
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Business Function: HR
  • Business Function: Operations
  • Business Function: Marketing
  • Business Function: Finance and Accounting
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

BUSINESS LAW
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Solving problems (e.g. failure to perform, liabilities)
  • Safeguarding creditors’ rights
  • Forms of business organizations

MATHEMATICS
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of derivatives
  • Understanding Differential Equations
  • Applications of Differential equations
  • Understanding Logarithms
  • Applications of Logarithms

STATISTICS
3 ECTS

• Introducing data and statistics
• Descriptive statistics and exploratory data analysis
• Introduction to probability theory
• Discrete and continuous probability distributions
• Sampling and sampling distributions
• Interval estimations
• Hypothesis development and testing
• Simple linear regressions

FINANCIAL ACCOUNTING
6 ECTS

• The purpose of accounting
• Formal rules and assumptions, national law, IFRS, US-GAAP
• The system of financial statements and accounts
• Accounting for services and merchandising
• Inventory valuation
• Receivables
• Plant, natural and intangible assets
• Liabilities
• Owner’s equity of corporations
• Value-added tax
• Accrual accounting
• Basic ratio analysis

MARKETING
3 ECTS

• Marketing Definition and Process
• Marketing in Context of Corporate Strategies
• Internal Analysis and Marketing Environment (Micro)
• Marketing Environment (Macro)
• Consumer Buying Behaviour
• Market Segmentation
• Strategic Brand Management
• Marketing Instruments (Product, Price Place, Promotion)
• Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

• Introduction to working with case studies
• Case studies from the textbook
• Current topics and issues
• Student presentations

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

MICRO ECONOMICS
6 ECTS

• Introduction into microeconomic models
• Consumer theory
• The theory of the firm
• Competitive markets
• Market failure:
• Market power and monopoly
• Oligopoly and monopolistic competition
• Externalities
• Asymmetric information
• Introduction to game theory

SUPPLY MANAGEMENT
3 ECTS

• Industrial Buying Behaviour
• New perception of supply management
• The procurement marketing process
•Situation Analysis: Defining critical supply problems, potentials, targets and stra-
tegies
• Need Analysis: Defining the demand
• Evaluating and Selecting Supply Markets
• Supplier Evaluation: Find the ‘right supplier’
• Supplier Relationship Management: Importance of supplier collaborations
•Supplier Negotiation Process: Strategies and tools
•Green procurement: Describing a sustainable procurement model
•Creating a basis for sustainable procurement and integrating sustainable measu-
res into procurement processes
•Sustainable supplier management: Key theories and practices

STRATEGIC MANAGEMENT
3 ECTS

•Introduction to Strategy and Strategic Management
•External Analysis: understanding opportunities and threats the environment offers
•Internal Analysis: uncovering strengths and weaknesses of the organization
•Generic business-level strategies for competitive advantage
•Basic Corporate-level strategic choices for long-term profitability
•Diversification strategy
•Internationalization
•Mergers and acquisitions
•Strategic entrepreneurship
•Strategic leadership
•Social Responsibility and Ethics of Strategic Management
•Basics of Corporate Governance

MARKET RESEARCH
3 ECTS

• Introduction to Market Research
• Defining the marketing research problem and developing an approach
• Research design
• Secondary Data
• Qualitative research
• Quantitative research
• Scaling and sampling
• Fieldwork and Data preparation
• Basic data analysis (how to use it)
• Report preparation and presentation

COST ACCOUNTING
3 ECTS

• Rationales of cost accounting
• Simplistic methods of overhead allocation
• Job costing
• Process costing
• Activity-based costing
• Overcapacity costing
• Joint product costing
• Overhead analysis sheet
• Concepts of relevant cost and revenue
• Budgeting

INTRODUCTION TO FINANCE
6 ECTS

• Finance: Goals, Functions and Environment
• Financial analysis and Financial Forecasting
• Managing Working Capital
• Sources of Short-Term Financing
• Capital Markets and Investment Banking
• External financing resources: Debt capital
• External financing resources: Equity capital
• Capital Budgeting: The Time Value of Money
• Capital structure and the Cost of Capital

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

MACRO ECONOMICS
6 ECTS

• Indicators: Gross Domestic Product and its major components, Inflation
• Labour Markets and unemployment
• The classical AS-AD model
• Keynes’ IS-LM Model
• The basic RBC model
• Monetary Policy
• Fiscal Policy

INTERCULTURAL MANAGEMENT
3 ECTS

•Determinants & dimensions of culture in business
•Culture & styles of management
•Culture & corporate structures
•Culture & leadership
•Culture & corporate strategy
•Cultural change in organisations
•Culture and international marketing management
•Cultural diversity in organisations
•Business communication across culture & barriers to intercultural communication
•Working with international teams
•Conflicts & cultural differences
•Developing intercultural communicative competence

INTERNATIONAL MANAGEMENT
3 ECTS

•Global competition and the transnational corporation in the global economy
•Emerging markets
•Institutions governing competition
•Formal and informal institutions
•Organizational designs for multinational companies
•Location-based aspects: Competitive advantages of countries
•Organization, local adaptation and the need for standardization
•New approaches in International Management (Born Global, QRC, …)
•Networks and innovation
•Managing people in multinational enterprises
•Managing expatriates
•Leadership and management behavior in multinational companies

INTEGRATIVE CASE STUDY
3 ECTS

SPECALISATION
3 ECTS

Students are able to select one of five specialisations. This enables
Students to give their studies a personal touch and lay down the tracks for the future
career. Below you will find the five specialisation
options you can chose from:
•Financial Management
•Human Resource Management & Leadership
•International Trade
•Management Consulting
•Marketing Management

SPECIALISATION
6 ECTS

Students are able to select one of five specialisations. This enables
Students to give their studies a personal touch and lay down the tracks for the future
career. Below you will find the five specialisation
options you can chose from:
•Financial Management
•Human Resource Management & Leadership
•International Trade
•Management Consulting
•Marketing Management

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

CORPORATE TAX
3 ECTS

The overall aim of this module is to introduce students to the basic concepts of cor-
porate taxation, especially the different types of taxes, transparent and intransparent
entities and the value added tax.

MANAGEMENT INFORMATION SYSTEMS
3 ECTS

•IT and MIS as enablers of strategic decision making
•E-business, networks, and mobile technology
•Infrastructure, hardware and software
•Databases and data warehouses
•Business Intelligence
•Networks and communications
•Operations management and supply chain management
•Enterprise resource planning
•Limitations and risks of IT systems and applications
•MIS market trends, major providers and IT solutions.
•The role of social media in business
•Industry 4.0 and the Internet of Things

BUSINESS ELECTIVE 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant
skills that are of particular interest to them. Electives allow students to expand their
knowledge.
The following are examples of the types of courses on offer:
• International Marketing
• International Human Resource Management
• Organisational Behaviour
• Global Supply Chain Management
• Entrepreneurship
• Diversity in Business
• Corporate Social Responsibility
• International Accounting
• Advanced Statistics
• Design Thinking
• Quantitative Social Media Research
• Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS ELECTIVE 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant
skills that are of particular interest to them. Electives allow students to expand their
knowledge.
The following are examples of the types of courses on offer:
• International Marketing
• International Human Resource Management
• Organisational Behaviour
• Global Supply Chain Management
• Entrepreneurship
• Diversity in Business
• Corporate Social Responsibility
• International Accounting
• Advanced Statistics
• Design Thinking
• Quantitative Social Media Research
• Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying
their business knowledge on concrete business situation (real or scenario-based),
related to the field of their specialization.
By the end of the module students should be able to:
• Define project goals for the “client”.
• Work under the set timeframe and agreed project scope.
• Cooperate in the international project teams.
•Plan and conduct secondary and primary research to gather necessary informati-
on: understand which information is needed and where to look for it.
•Conduct analysis of the “client business”: be able to understand the researched
information in a wider context.
• Evaluate markets/ industries/ competitive landscapes.
• Develop possible strategic directions for the “client” business.
• Formulate recommendations.

SPECIALISATION
6 ECTS

These courses aim to enable the students to develop and/or strengthen relevant
skills that are of particular interest to them. Electives allow students to expand their
knowledge.
The following are examples of the types of courses on offer:
• International Marketing
• International Human Resource Management
• Organisational Behaviour
• Global Supply Chain Management
• Entrepreneurship
• Diversity in Business
• Corporate Social Responsibility
• International Accounting
• Advanced Statistics
• Design Thinking
• Quantitative Social Media Research
• Sustainable & Eco- and Nature-based Tourism Planning & Development

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

SEMESTER ABROAD
25 ECTS

BACHELOR THESIS TUTORIAL
1 ECTS

BACHELOR THESIS
12 ECTS

SPECALISATION
6 ECTS

These courses aim to enable the students to develop and/or strengthen relevant
skills that are of particular interest to them. Electives allow students to expand their
knowledge.
The following are examples of the types of courses on offer:
• International Marketing
• International Human Resource Management
• Organisational Behaviour
• Global Supply Chain Management
• Entrepreneurship
• Diversity in Business
• Corporate Social Responsibility
• International Accounting
• Advanced Statistics
• Design Thinking
• Quantitative Social Media Research
• Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual com-
pany which operates in the same market as other participant-operated competitors.
This involves making typical management decisions in realistic environments. Besi-
de the deepening and active examination of subject-specific knowledge the simula-
tion games also include the team environment, where interaction, communication
and prioritization are of paramount importance. Participants learn how to manage
risk and uncertainty while time is limited and information constrained. Group-reflec-
tions help to take over different perspectives and to discuss pros and cons of cont-
ent- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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