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INTRODUCTION TO BUSINESS OPERATIONS
3 ECTS

• Introduction: Basic business, economic, and market principles and key terms
• External Business Environment
• Global Markets
• Competitive Environment
• Internal Environment
• Management, Leadership & Motivation
• Business Function: HR
• Business Function: Operations
• Business Function: Marketing
• Business Function: Finance and Accounting
• Entrepreneurship
• Business Ethics and CSR
• Emerging Business Trends

BUSINESS LAW
3 ECTS

• Survey on different legal systems and the harmonizing effect of EU Law
• Concluding a contract
• Different types of contracts and their typical features
• Performance and obligations
• Solving problems (e.g. failure to perform, liabilities)
• Safeguarding creditors’ rights
• Forms of business organizations

MATHEMATICS
3 ECTS

• Introduction to functions, graphs and interpretations
• Understanding Derivatives
• Applications of derivatives
• Understanding Differential Equations
• Applications of Differential equations
• Understanding Logarithms
• Applications of Logarithms

STATISTICS
3 ECTS

• Introducing data and statistics
• Descriptive statistics and exploratory data analysis
• Introduction to probability theory
• Discrete and continuous probability distributions
• Sampling and sampling distributions
• Interval estimations
• Hypothesis development and testing
• Simple linear regressions

FINANCIAL ACCOUNTING
6 ECTS

• The purpose of accounting
• Formal rules and assumptions, national law, IFRS, US-GAAP
• The system of financial statements and accounts
• Accounting for services and merchandising
• Inventory valuation
• Receivables
• Plant, natural and intangible assets
• Liabilities
• Owner’s equity of corporations
• Value-added tax
• Accrual accounting
• Basic ratio analysis

THEORIES OF INTERCULTURAL MANAGEMENT
3 ECTS

• What is Culture?
• Culture and Behaviour
• Exploring Culture
• Activity and Time
• Individualism and Power
• Planning and Working
• Organisational Culture
• Universalism vs. Particularism
• Emotions and Privacy
• Communication Styles
• Dealing with Stereotypes
• Diversity and Cultural Awareness
• International Teams
• Culture and Sustainability

CASE STUDIES IN INTERCULTURAL MANAGEMENT
3 ECTS

• Introduction to working with case studies
• Case studies from the textbook
• Current topics and issues
• Student presentations

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

MICRO ECONOMICS
6 ECTS

• Marketing Definition and Process
• Marketing in Context of Corporate Strategies
• Internal Analysis and Marketing Environment (Micro)
• Marketing Environment (Macro)
• Consumer Buying Behaviour
• Market Segmentation
• Strategic Brand Management
• Marketing Instruments (Product, Price Place, Promotion)
• Marketing and Sustainability

MARKETING
3 ECTS

• Marketing Definition and Process
• Marketing in Context of Corporate Strategies
• Internal Analysis and Marketing Environment (Micro)
• Marketing Environment (Macro)
• Consumer Buying Behaviour
• Market Segmentation
• Strategic Brand Management
• Marketing Instruments (Product, Price Place, Promotion)
• Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

• Introduction (Relevance of HRM and future challenges of HRM)
• Recruitment and Attraction
• Selection
• HR Planning, Controlling & Instruments (e.g. Analysis and Design of Work)
• Training and Employee Development
• Motivation and Leadership
• Compensation and Benefits
• Performance Appraisal and Management
• Certificate of employment
• HR Ethics
• Trends in HRM (e.g. Work-Life-Balance, Employability, Diversity, …)

MARKET RESEARCH
3 ECTS

• Introduction to Market Research
• Defining the marketing research problem and developing an approach
• Research design
• Secondary Data
• Qualitative research
• Quantitative research
• Scaling and sampling
• Fieldwork and Data preparation
• Basic data analysis (how to use it)
• Report preparation and presentation

COST ACCOUNTING
3 ECTS

• Rationales of cost accounting
• Simplistic methods of overhead allocation
• Job costing
• Process costing
• Activity-based costing
• Overcapacity costing
• Joint product costing
• Overhead analysis sheet
• Concepts of relevant cost and revenue
• Budgeting

EUROPEAN ECONOMIC HISTORY
3 ECTS

• Introduction
• European Economic Integration
• Macroeconomic crises and coordination
• Systems of economic market regulation and social security
• Structural changes and spatial adjustments
•The emergence and development of EU firms and sectors in global trade and
capital markets

EU LAWS AND POLITCS
3 ECTS

Distribution of competencies in the EU

Most important issue areas:
• Agriculture
• Money and currency
• Competition
• Single market
• Social policy
• Environment
• Trade issues
• Enlargement
• Impact on business
• Problems of effectiveness and assessment of criteria

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

MACRO ECONOMICS
6 ECTS

• Indicators: Gross Domestic Product and its major components, Inflation
• Labour Markets and unemployment
• The classical AS-AD model
• Keynes’ IS-LM Model
• The basic RBC model
• Monetary Policy
• Fiscal Policy

STRATEGIC MANAGEMENT
3 ECTS

• Introduction to Strategy and Strategic Management
• External Analysis: understanding opportunities and threats the environment offers
• Internal Analysis: uncovering strengths and weaknesses of the organization
• Generic business-level strategies for competitive advantage
• Basic corporate-level strategic choices for long-term profitability
• Diversification strategy
• International market entry modes
• Mergers, acquisitions and alliances
• Strategic entrepreneurship and innovation
• Strategic leadership
• Organizational structure and controls
• Social Responsibility and Ethics of Strategic Management
• Basics of Corporate Governance

INTERNATIONAL MANAGEMENT
ECTS

• Global competition and the transnational corporation in the global economy
• Emerging markets
• Institutions governing competition
• Formal and informal institutions
• Organizational designs for multinational companies
• Location-based aspects: Competitive advantages of countries
• Organization, local adaptation and the need for standardization
• New approaches in International Management (Born Global, QRC, …)
• Networks and innovation
• Managing people in multinational enterprises
• Managing expatriates
• Leadership and management behavior in multinational companies
• Organizational culture
• Subsidiary culture

SOCIAL SCIENCE BASICS
3 ECTS

• Social sciences and its methods
• Individual and society
• Human behaviour and organisation
• Development of civilisations
• Culture and the individual
• Values and values change
• Decision making and power
• Politics and society
• Social and political institutions
• Economics and society
• Global issues

EMPIRICAL SOCIAL RESEARCH
3 ECTS

• Theory and hypotheses
• Qualitative method
• Quantitative method
• Research designs
• Data collection methods
• Correlation and Causality
• Sampling
• Data collection
• Coding
• Ethics

ECONOMIC DEVELOPMENT IN EAST ASIA
3 ECTS

• Post-war recovery and industrial policy in Japan
• High growth and its institutional background in Japan
• Bubble economy and recession in Japan
• Deregulation and international trade in Japan
• Recovery, restructuring and reform in Japan
• The Japanese labour market
• The Socialist legacy in China
• Rural economy of China
• Market transition and reform in China
• Labour and human capital in China
• Corporate governance in China
• International trade and foreign investment in China
• Economic development of South Korea
• Economic sustainability in East Asia

DOING BUSINESS IN EAST ASIA
3 ECTS

• Influence of culture and society on business
• Traditions and values in East Asia I: Confucianism, Legalism, Daoism
• Traditions and values in East Asia II: Buddhism and Shinto(ism)
• The personal space in East Asia: Family, group and individual
• Networking Chinese style: Guanxi and corruption
• Negotiation Chinese style: Ethics of doing business in China
• The political environment in China: The role of nationalism and the CCP
• Socialisation and Education in China: The role of school, university and learning
• Socialisation and Education in Japan: The role of school, university and learning
• The Japanese workplace: Recruitment and office life
• Doing business Japanese style: Japanese management styles
• Korean Society: Family and society
• Workplace and corporate culture in Korea
• Business ethics in East Asia

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying
their business knowledge on concrete business situation (real or scenario-based),
related to the field of their specialization.
By the end of the module students should be able to:
• Define project goals for the “client”.
• Work under the set timeframe and agreed project scope.
• Cooperate in the international project teams.
Plan and conduct secondary and primary research to gather necessary informati-
on: understand which information is needed and where to look for it.
Conduct analysis of the “client business”: be able to understand the researched
information in a wider context.
• Evaluate markets/ industries/ competitive landscapes.
• Develop possible strategic directions for the “client” business.
• Formulate recommendations.

BUSINESS ELECTIVE 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant
skills that are of particular interest to them. Electives allow students to expand their
knowledge.
The following are examples of the types of courses on offer:
• International Marketing
• International Human Resource Management
• Organisational Behaviour
• Global Supply Chain Management
• Entrepreneurship
• Diversity in Business
• Corporate Social Responsibility
• International Accounting
• Advanced Statistics
• Design Thinking
• Quantitative Social Media Research
• Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS ELECTIVE 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant
skills that are of particular interest to them. Electives allow students to expand their
knowledge.
The following are examples of the types of courses on offer:
• International Marketing
• International Human Resource Management
• Organisational Behaviour
• Global Supply Chain Management
• Entrepreneurship
• Diversity in Business
• Corporate Social Responsibility
• International Accounting
• Advanced Statistics
• Design Thinking
• Quantitative Social Media Research
• Sustainable & Eco- and Nature-based Tourism Planning & Development

INTERNATIONAL POLITICS AND INSTITUTIONS
3 ECTS

• History of world politics
• International relations
• Political theories
• Comparative politics
• International law and organizations
• Democracy
• Interstate conflicts
• Globalization
• International political economy
• Terrorism
• War and peace

CULTURAL ANTHROPOLOGY
3 ECTS

• Human evolution
• Human development and reproduction
• Cultural basis for human behaviour
• Cultural factors in cognitive development
• Social stratification and leadership
• Economic systems and exchange
• Anthropology of consumption
• Anthropology of technological development
• Belief systems
• Symbolism, ritual and magic
• Ethnicity
• Power relations
• War and conflict

ECONOMIC DEVELOPMENT IN LATIN AMERICA
3 ECTS

• Emerging Latin American markets
• Formal institutions in Latin America: Economic, political, and legal systems
• Hyperinflation and debt crises
• Washington Consensus
• Latin American trade agreements
• Institutions governing competition in Latin America
• The legacy of Latin American dictatorships
• Latest economic developments in Brazil, Mexico, and Argentina
• Leftist Latin American regimes and associated economic developments
• Privatisation in Latin America
• Infrastructure and technological development in Latin American countries
• Informal institutions in Latin America
• Gang activity in Central America
• The Catholic Church in Latin America

DOING BUSINESS IN LATIN AMERICA
ECTS

• Latin American family businesses
• Global Latinas
• Organisational culture and subsidiary culture
•Corporate social responsibility initiatives and socially inclusive business of Latin
American firms
• Latin American leadership and management styles
• Market entry modes: Equity and non-equity investments
• Firm resources: Competitiveness and growth
• Competitive advantages of the global firm
• Organisational designs for multinational companies
• Managing people in multinational enterprises
•Human Resource Management in the local context: Knowing when and how to
adapt in the Latin American context
• Latin American Media
• Telecommunication infrastructure and (mobile) Internet usage in Latin America
• Natural resources in the Latin American region.

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic
study purposes.
The aim of the courses are to build competencies in a second foreign language (e.g.
Spanish, French, Chinese) either in continuation of their prior knowledge or at a
beginners’ level.
Next to the second foreign language the moduls 19 and 20 (first and second semes-
ter) contain a Business English course.
The aim of this course is to solidify the students’ existing language competencies, as
independent users of English, and to enable them to apply this to their studies, focu-
sing on educational and business domains. Since English is the medium of instructi-
on in their respective study programmes, students are expected to reach a proficient
user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

SEMESTER ABROAD
25 ECTS

BACHELOR THESIS TUTORIAL
1 ECTS

BACHELOR THESIS
12 ECTS

DOING BUSINESS IN THE MIDDLE EAST AND NORTH AFRICA
3 ECTS

• Cultural issues in MENA
• Religious Institutions
• Demographic developments
• Migration and remittances
• Political Institutions
• Economic development and growth
• Resource wealth
• Regulation, liberalization and competition
• Infrastructure, Transport and Construction
• Tourism
• Market Studies: Gulf Cooperation Council
• Market Studies: Turkey
• Market Studies: Egypt, Morocco, Tunisia
• Market Studies: Iran

DOING BUSINESS IN INDIA AND SOUTHEAST ASIA
3 ECTS

• Analytical foundations of the course
• Introduction to the region
• A short history of Southeast Asia and its economic development
• A short history of India and its economic development
• Political Systems in Southeast Asia
• The political development of India
• Economic diversity and the Developmental State in Southeast Asia
•Institutional of regional and interregional cooperation (ASEAN, SAARC, APEC,
ASEM)
• Trade cooperation (bilateral and multilateral FTAs, ASEAN Economic Community)
• Financial cooperation (Chiang Mai Initiative)
• Security cooperation (ARF, ASEAN Code of Conduct, South China Sea issue)
• Southeast Asia and India in global governance
• Sustainable development in India and Southeast Asia

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual com-
pany which operates in the same market as other participant-operated competitors.
This involves making typical management decisions in realistic environments. Besi-
de the deepening and active examination of subject-specific knowledge the simula-
tion games also include the team environment, where interaction, communication
and prioritization are of paramount importance. Participants learn how to manage
risk and uncertainty while time is limited and information constrained. Group-reflec-
tions help to take over different perspectives and to discuss pros and cons of cont-
ent- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim
to enable the students to develop and/or strengthen relevant skills that are of par-
ticular interest to them or that are seen as a prerequisite for employee selection in
particular work sectors. Courses are offered in the fields of
• Scientific Working and Study Skills
• Rhetoric and Presentation Skills
• Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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